What is Amazon Operation? Amazon Operation Review, Features

Amazon agency operation actually helps merchants who do not know how to open or operate stores to manage their stores, improve the ranking and sales of online stores, etc. Its nature is market-driven.

About Amazon Operation

The agent generally has rich experience in opening stores and a rigorously trained Amazon operations team, which can effectively increase the store's transaction volume and improve store sales quickly, professionally and safely.

After sellers cooperate with professional Amazon agency companies, they only need to provide products, control quality, and cooperate with the Amazon agency team to complete logistics coordination. Other work will be taken care of by the agency company. This form of agency operation is for the purpose of sales.

Purpose

What is more important for Amazon agent operation companies is to help sellers increase sales and earn more commissions. Sellers and customers can also greatly reduce risks, save manpower and financial costs, increase store sales, and achieve mutual benefit!

Advantages

1. Through agency operation, factories can quickly enter the cross-border B2C business and gain a gradual and in-depth understanding of the cross-border B2C platform and market in a short period of time, helping factories lay a good foundation for product development, market channel expansion, brand building and communication around cross-border e-commerce in the future;

2. It can effectively reduce the factory's operating risks and reduce the opportunity cost of trial and error;

3. With the help of agent operation, you can gradually build and cultivate your own operation team through cooperation with agent operation;

4. Through agent operation, the factory gradually builds its own brand. At the same time, the store or account can maintain a certain healthy operation, providing very favorable growth conditions for its own team to take over after the agent operation service period ends.

Disadvantages

1. There are good and bad operation teams in the market now, and it is not easy to distinguish them.

2. Investing involves risks, and agency operation is just a way to increase the chances of success.

3. It is not advisable for many people to just hand over everything to the agent, do nothing themselves, and wait to collect money without providing resource support. After all, the competition is so fierce now. You might as well put what you have learned into practice and then do it yourself slowly later.

risk

1. The agent ignores the account and the account does not generate any results for a long time. This situation is quite common. First, it depends on the agent's operating skills and second, the agent's professional ethics;

2. The agent blindly plans the operation strategy, randomly selects products and ships them in large quantities, which results in a large amount of funds being occupied by the client, and the inventory also becomes stagnant inventory. I won’t go into details about this, as most sellers who entrust the agent to operate have encountered similar situations;

3. The operating agent, under pressure of performance, used very high advertising and promotion costs and very low prices to boost performance. Although the performance was achieved, the account also suffered huge losses.

How to judge whether an agency operation company is reliable

1. Be able to see your strengths and dare to point out your weaknesses.

2. Be able to give you enough information before cooperation instead of helping you make a decision by lowering the price.

3. Operations must be more important than sales, and the quality of the personnel must be high.

4. Have reliable endorsements and a formal office environment.

5. Have ambitious company development plans.

Things to note when choosing an agent

1. Field investigation.

Learn about their company’s situation, their team’s situation, the stores they operate, their understanding of your category, and some of their operational ideas and insights.

2. Low price is not necessarily good.

The prices of agency operation in the market are very different. The service fee ranges from several thousand yuan a month to tens of thousands of yuan a month. Don't judge from a single price perspective, because the lower the service fee, the more stores the agency must take on to maintain employee expenses, and they will definitely not have enough energy to manage your store. Normally, a team of 5-6 people can take on 2-3 stores at most (excluding customer service).

3. The tip-off model is unreliable.

Look at the commission, how the service fee and sales commission are allocated, and it is best to determine the product pricing strategy, gross profit margin control, and promotion investment ratio. Promotion investment must be estimated according to your target sales and market size. It is also necessary to determine whether the service fee can be refunded if sales performance cannot be achieved, how to deal with the payment, etc., and be sure to pay attention to the relevant matters and responsibilities written in the contract. In addition, the model of only commission is not reliable, because as long as there is sales, the agency operation company will make a profit, and will not care about your brand planning and the future development of the store.

3. The most important thing is to be suitable for store development.

See if the agent has any relevant cases or how much they know about your category. If you are not sure, you can also make a corresponding plan to see if the operation ideas are suitable for the development of your store.

4. Clarify the cooperation model.

Don't believe those who come and tell you how many stores are cooperating with them. The more stores they cooperate with, the less staff energy they have. What you need to know is how many people are in their operation team and what kind of cooperation model these stores have with them.

Operational work content

1. Preliminary work

1. Analyze competitors and obtain reliable transaction data and sales models.

2. Prepare materials and process images to meet Amazon's requirements while improving conversion rates and increasing user experience.

3. Use software to mine main keywords and long-tail keywords to maximize product exposure.

4. Write product features, advantages and descriptions to improve conversion rate.

5. Rationally allocate product colors and features and increase the number of SKUs.

Take a month to upload it and do the initial site optimization.

2. Mid-term maintenance

1. On-site optimization. On-site promotion, update on-site pictures, titles, and descriptions to better suit the market and improve on-site rankings and exposure opportunities.

2. Use adwords to improve ranking.

3. Order processing: Order information is processed immediately, and customers are notified to arrange express delivery or send to FBA in advance.

4. Consultation and complaint handling.

5. Exception handling. For example, you need to write a business plan.

6. Off-site promotion.

Big data promotion;

· Information promotion on large platforms outside the station;

· EDM email promotion;

· Google keyword promotion;

· Brush orders to increase rankings and get good reviews.

3. Post-maintenance

Check account data at any time and control potential risks of the account, such as whether the data is normal, whether there is infringement risk, etc. Adjust the promotion model and delivery speed at any time according to the background data. In the later stage, all will be converted to FBA and the number of SKUs will be continuously increased to achieve sustainable development of account sales and rankings, as well as subsequent multi-account operations to ensure market share.