Huawei team takes over! Overseas brands take the first place in market share

With the rapid advancement of technology and the continued increase in consumer demand for smart travel, short-distance transportation is becoming more and more widely used.

New short-distance transportation tools such as electric scooters, electric balance bikes and electric unicycles have emerged in the market with their significant advantages of convenience, environmental protection and innovation.

In the unicycle market segment, InMotion's market performance is particularly outstanding. Its overseas brand INMOTION

Already taken first place in market share!

Lexing Tianxia takes the first place in market share after going global

InMotion was founded in 2012 and is headquartered in Shenzhen, Guangdong Province. As a technology company integrating the R&D, production and sales of integrated vehicles, it has a rapid development momentum. At present, InMotion's products are exported to more than 50 countries around the world, with overseas market revenue accounting for more than 95%, and Europe and the United States are its key markets. Online, it has entered Amazon, independent stations and some regional platforms; offline, it uses brand agents to expand its distribution network.

In 2014, InMotion launched its first unicycle, with sales exceeding 300 million yuan, quickly becoming a leader in the field of unicycles. Subsequently, the company continued to expand its product line and launched new products such as electric scooters and micro electric vehicles.

(Picture source: Lexing Tianxia official website)

In May 2015, the first electric scooter of InMotion was launched; in September 2016, the crowdfunding amount of InMotion P1 micro electric car exceeded 10 million yuan on the first day. The success of these products in the domestic market laid a solid foundation for InMotion's overseas expansion.

In 2017, INMOTION established an overseas team and officially entered the international market. It also acquired the American self-balancing electric unicycle brand Solowheel and started its overseas market layout . INMOTION has won wide recognition in the market with its outstanding product performance.

However, with the strong rise of Ninebot, a company in Xiaomi's ecosystem, LeMotion faced increasing competition in the balance bike market. Coupled with the founder's lawsuit and internal turmoil, LeMotion once fell into a trough.

The turning point came in 2021, when InMotion completed the merger and ushered in the Huawei management team . Chairman Wang Yu and key product and marketing leaders all came from Huawei, injecting new vitality into the company. The new team strategically optimized the product line, decisively abandoned products such as hover shoes and micro electric vehicles, and concentrated resources on the two major advantageous categories of scooters and unicycles, aiming to strengthen the competitiveness of core products and promote the deep integration of R&D and market expansion .

Because electric unicycles and scooters have high demand and potential in the market. In particular, electric unicycles, although difficult to use, have a large market in overseas markets, especially among outdoor extreme sports enthusiasts .

By taking a variety of measures, InMotion not only consolidated its leading position in the unicycle market, but also achieved remarkable results in the scooter market. These reform measures helped InMotion achieve the first place in market share in overseas markets, demonstrating its strong competitiveness in the field of smart travel.

InMotion’s ability to stand out in the unicycle market segment is inseparable from its long-term investment in technology.

The company insists on independently developing controllers to ensure product stability and reliability and maximize vehicle performance. For example, the Explorer 1 released by the company in 2023 uses the industry's first variable K value spring shock absorption system, battery quick release design and other innovative technologies, has the industry's largest 850N wheel side force and a maximum speed of up to 70km/h, and is equipped with a self-developed Raptor controller with a power response as low as 1ms.

At the same time, Inmotor also deeply optimizes the shock absorption system for different road surfaces to ensure that the product is more adaptable on different road surfaces.

Brand building plays an important role in the development strategy of InMotion. Through various activities such as the official blog section and photography competitions, InMotion has established close interaction with consumers, effectively improving the brand's popularity and reputation. At the same time, InMotion also attaches great importance to product experience and after-sales service, setting up experience stores and holding experience activities to allow consumers to experience the charm of the products in person and enhance their trust and recognition of the brand.

In the future, InMobility will continue to focus on the field of smart short-distance travel, continue to increase R&D investment, expand new markets, and continuously improve product performance and user experience. At the same time, it will further strengthen brand building and strive to continuously improve its competitiveness and influence in the global market.

Smart short-distance travel sector welcomes new opportunities for overseas expansion

In recent years, smart short-distance travel companies have ushered in huge development opportunities.

As global environmental awareness continues to grow, consumers' preference for low-carbon, environmentally friendly short-distance travel is becoming increasingly apparent. Smart short-distance travel tools, with their zero-emission and low-noise features, perfectly fit this consumer trend.

According to market research firm data, the global market size of E-bikes is estimated to be US$35 billion in 2024. It is expected to reach US$62.25 billion by 2030.

Other smart travel hardware, such as electric balance scooters and electric skateboards, are also showing a rapid growth trend. In 2023, the global balance car market size reached US$15 billion, a three-year year-on-year increase of 16.4%; it is estimated that by 2027, the global electric scooter market size will reach US$3.341 billion, with a compound annual growth rate of 15.55%.

At the same time, many countries and regions around the world are stepping up their efforts to build smart short-distance travel infrastructure.

For example, adding bicycle lanes and electric scooter lanes and improving charging facilities will facilitate the use of smart short-distance travel products, reduce consumers' worries, promote market development, and create more favorable conditions for companies to go overseas.

While seizing opportunities, relevant enterprises going overseas need to have a deep understanding of the laws and regulations of the target market, because the legal systems and regulatory requirements of different countries vary greatly, including product safety standards, environmental protection requirements, data protection regulations, etc., and they must ensure compliance operations. They should also conduct in-depth research on consumer demand, market size, and competitive landscape in the target market to formulate product strategies and market strategies that meet market demand. They should establish after-sales service centers in the target market or cooperate with local repairers to ensure that product problems can be repaired in a timely manner. They should provide services such as maintenance and parts replacement to improve consumer satisfaction. They should continuously improve user experience and establish a good brand reputation.

In addition, these companies should increase investment in research and development and promote technological upgrades to meet the overseas market's demand for intelligent, environmentally friendly and personalized products. They should also strengthen their awareness of intellectual property protection, apply for relevant patents and trademarks, and prevent technology leaks and infringement risks.

Overseas Brands

Huawei