Prying up the orders of multiple sellers! Another single product is popular

With the development of artificial intelligence, the pet industry is also experiencing new changes, especially some smart pet products, which have become must-buy products for pet owners and a major driving force for sellers to increase sales. There is no doubt that high technology has changed the way people keep pets.

Smart pet products are booming, with many sellers seeing high sales

Benefiting from the explosive growth of pet consumption, the market for smart pet products has also risen.

According to iResearch Consulting, the market size of smart pet products in China will be about 10.2 billion yuan in 2024. However, compared with China's 20% pet penetration rate, Europe and the United States have a pet penetration rate of over 50% or even 70%, which obviously has a larger smart pet market.

Especially in the representative United States, local consumers have shown great enthusiasm for smart pet products. Taking the cat litter box as an example, the market size in the first half of 2024 alone exceeded 600 million yuan, and maintained a high growth trend.

It is precisely this single product that supports the sales of multiple sellers.

A niche pet brand called "Meowant" has recently stood out from the pet market, relying on its smart litter box. On Amazon, its smart litter box is relatively high in search results, and one of its self-cleaning litter boxes is on the best-selling list.

In TikTok's store, a smart cat litter box by Meowant topped the sales list of the pet supplies category in July last year, with monthly sales reaching US$880,000 (equivalent to more than RMB 6 million).

Furbulous is also one of the beneficiaries of the smart litter box. It successfully turned the world's first fully automatic litter box from a concept into a reality. In the early days of its establishment, it tried to test the waters overseas through crowdfunding. The first smart litter box received more than 2,100 orders and more than 800,000 US dollars in sales during the crowdfunding stage.

Not only did it win the Best Project in the Small Home Appliances category that year, it also set a new record in the category during the crowdfunding stage.

CATLINK, a smart cat litter box brand that focuses on "detecting cat health", topped the sales list of smart cat litter boxes in Europe and the United States during Black Friday in 2022, defeating many established pet product brands in one fell swoop. Later, its products sold out in Southeast Asia, Europe and the United States.

In addition to Meowant, Furbulous, and CATLINK, many Chinese brands have also begun to enter the field of smart cat litter boxes. HHOLove, a smart pet product brand under the brand, and petsnowy are all involved in the smart cat litter box product.

Many sellers believe that, on the one hand, the number of cat owners is increasing, but many pet owners are too busy to maintain the litter boxes regularly. On the other hand, the common litter boxes on the market have multiple disadvantages such as difficult maintenance and cleaning.

This provides room for the development of smart pet litter boxes. Especially in the European and American markets, their demand for smart litter boxes occupies the largest market share.

The huge demand naturally drives the continuous growth of the market size. Data shows that the global cat litter box market is expected to grow from US$809.3 million in 2020 to US$1,165.3 million in 2026, with a compound annual growth rate of more than 6.4% during the forecast period.

If you search the term "cat litter box" on Google Trends , you will find that its global search trend has been growing in the past five years, especially since March 2024, the growth rate has accelerated again. Among them, the region with the highest search frequency is the United States, followed by Canada, Australia and other regions.

Searching for "cat litter box" on Amazon , you will find a variety of cat litter boxes, and the sales of these products in the past month are mostly 5k+, 6k+, or even 10k+. Most of the best-selling ones are smart cat litter boxes, which is enough to show that this product has successfully "won" the cat owners in Europe and the United States.

In addition to smart cat litter boxes, there are many other smart pet products that have successfully captured the minds of overseas consumers.

A variety of smart pet products are hot-selling overseas

Although Pet Gravity has long been involved in multiple sales channels such as Amazon, its main products have always been pet toys, with relatively poor sales. However, the popularity of smart pet water dispensers on TikTok has successfully made it popular again.

It is understood that Pet Gravity launched a smart water dispenser in October last year, and its GMV soared by more than 700% in just three days, with sales exceeding US$200,000.

The special feature of this water dispenser is that it not only has advanced filtering technology to ensure the health of pets' drinking water, but also has a mobile phone remote monitoring function, allowing pet owners to monitor their furry children in real time when they are outside.

You know, raising a pet is not as simple as feeding, giving water and cleaning. It also requires being able to understand the pet's personalized needs and provide it with more intimate companionship and even interaction.

Furbo has emerged as a leader in this field. Its flagship pet camera not only uses AI technology to achieve real-time monitoring, intelligent recognition, and remote interaction, but also innovatively adds a pet-entertaining function.

This also made the product popular as soon as it was launched. On Amazon, this product created a record of one sold every 10 seconds, not only making it onto the BS list, but also receiving more than 20,000 positive reviews, firmly ranking first in the sales of pet cameras.

Lemuluo Petlibro chose to sell supporting consumables for smart pet products to boost the company's sales. Its upgraded version of One RFID automatic cat food feeder has added a lightweight cat collar.

It is understood that the automatic feeder can confirm the pet's identity through the RFID tag on the collar, and then open the bowl lid to prepare food. This model is suitable for families with multiple pets, which is equivalent to customizing a feeding plan for the pet and better realizing multi-pet feeding.

At the same time, the QR code on the collar can also link the pet and the owner's information to prevent the pet from being lost, which is favored by many pet owners. And this collar is made of textiles, so pet owners can buy it separately.

It is not difficult to see the potential of the smart pet products market segment, and smart cat litter boxes and pet cameras, as popular items in the sub-categories, have performed relatively well. Among them, smart cat litter boxes have become the first choice of pet owners due to their convenience and hygiene, while pet cameras have attracted the attention of many consumers with their innovation and technological breakthroughs.

In essence, technological innovation is the key factor driving the rapid development of the smart pet products market. Whether it is the cat litter box, pet camera, automatic feeder, or remote medical service for pet health management mentioned above, they have greatly enriched the connotation of the pet economy.

However, some pet owners admit that many smart products have defects, such as the risk of food being stuck in smart feeders and being unable to be used due to network disconnection. This is undoubtedly a wake-up call for many sellers. Only by truly touching on intelligence and meeting the basic demands of pet owners can they truly occupy a place in the market.

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