The seller became the top of the category in just 5 years and received approximately 100 million yuan in financing!

In recent years, the pet economy has continued to be hot. In addition to common cats and dogs, many people have begun to raise small pets such as hamsters, rabbits, and birds . The sales of products related to these small pets have grown rapidly and the demand is strong.

Many domestic companies have begun to increase their investment in this field and accelerate their overseas expansion, while also gaining favor from the capital market.

Small pet brand "Bukaxing" completed a round A financing of approximately RMB 100 million

Not long ago, the small pet brand "Bukaxing" announced the completion of a round A financing of approximately RMB 100 million , led by Jinding Capital and followed by Chuangxiang Capital.

It is understood that Bukaxing's current round of financing will be mainly used for the construction of the second and third phases of the Shandong Industrial Park, team building, and overseas channel expansion.

It is worth mentioning that this is not Bukaxing’s first round of financing.

On November 29 , 2021 , Bukaxing completed its angel round of financing. The amount of financing was not disclosed to the public, and the investment institution was the only capital .

On August 8, 2022 , Bukaxing completed a Pre-A round of financing of tens of millions of RMB, with investment institutions including Jinding Capital and Hexiang Venture Capital. This round of financing will be mainly used for new product research and development and supply chain integration .

On February 10, 2023 , Bukaxing completed a Pre-A round of financing of tens of millions of RMB , with investment institutions including Jinding Capital and Hexiang Venture Capital. This financing will mainly be used for supply chain and brand upgrades to help build the top brand in the small pet industry.

Up to now, Bukaxing has won four rounds of financing, which shows that the investment market fully recognizes Bukaxing .

How does Bukaxing seize business opportunities and become a leading brand in the industry?

Public information shows that Bukaxing was established in 2019 and its parent company is Liuyi Innovation (Xiamen) Technology Co., Ltd. It is mainly engaged in the research and development, production and sales of small pet supplies and food. At present, Bukaxing focuses on hamsters and gradually expands to other categories such as birds and rabbits.

After only five years of development, Bukaxing has become a leading brand in the small pet industry.

In the early days of Bukaxing’s establishment, the company began to build a research and development team, and established its own supply chain in Shandong, forming a full -link team for research and development, production, and sales .

In terms of sales channels, Bukaxing mainly adopts an omni-channel strategy that integrates online and offline channels. While the company is deploying mainstream e-commerce platforms and expanding its market share with the advantage of online traffic, it is also actively deploying offline stores, allowing consumers to more intuitively understand the brand's products and services through offline stores.

At present, Bukaxing has established online flagship stores on mainstream domestic e-commerce platforms such as Tmall, JD.com, Douyin, Pinduoduo, etc., and won the TOP1 in many small pet and exotic pet product lists in the recent 618 promotion.

In addition to the domestic market, Bukaxing is also actively exploring overseas markets.

When conducting overseas market research, Bukaxing found that the products of some overseas small pet brands have not been upgraded in 10-20 years. This means that the overseas small pet market has been lacking market competition for many years and has great room for development.

In March 2021, Bukaxing officially began to layout overseas markets, with Southeast Asia as its first stop. Its sales channels are mainly online stores and local agents.

In addition to the independent website channels, Bukaxing also has Amazon stores in Japan, the United Kingdom, the United States, France, Spain, and Germany.

The first step of Bukaxing’s global expansion is to launch the brand’s flagship product – hamster supplies – in overseas markets.

Bukaxing has developed three products that are very important to Bukaxing based on the "eating, living and playing" scenarios of hamsters, namely hamster freeze-dried food, starlight running wheel and hamster landscape cage.

Take hamster cages as an example. Cages in the small pet market are generally wire cages, which are not beautiful enough. So Bukaxing started with the appearance of the product and extended the conventional 30-40cm cages on the market to 60cm. Because, according to market research, the German scientific standard for raising hamsters is that the area of ​​​​the hamster cage cannot be less than 0.5 square meters, so as to better simulate the living environment of hamsters in the wild. After the space area of ​​the cage became larger, Bukaxing started with cage landscaping, allowing pet owners to create a living space for their pets according to their personal preferences and habits, greatly improving the fun of raising small pets.

(Picture from: Buka Star official website)

Moreover, the landscaping and decoration of the hamster cage, especially the bedding, needs to be replaced frequently, so this is a considerable expense.

Bukaxing has firmly grasped consumers' demand for cage landscaping, and the decorative products it has launched have accounted for more than 70% of all product lines.

In addition to cage products, Bukaxing also maintains continuous innovation in other products to meet diverse market demands, and continuously launches new products that are in line with the living habits of small pets and the aesthetic preferences of pet owners. For example, hamster food has been upgraded from a mixture of five grains to a more scientific and nutritious formula food.

At present, Bukaxing has quickly completed the initial market capture of the brand overseas and has gained wide recognition from overseas users.

The popularity of Bukaxing is not accidental. In addition to the precise market positioning and differentiated products mentioned above, its efficient social media marketing has also played a very important role.

Regarding the company's business plan, Bukaxing said that the company's current products are still mainly hamsters, and it mainly seizes users' awareness of the small pet industry through core products such as hamster food, hamster supplies, and hamster snacks. At the same time, the company will also focus on food and supplies for birds and turtles to expand the influence of different categories on the brand.

In the future, Bukaxing will continue to develop rodent products to iterate its products and maintain its brand advantage in the industry. At the same time, it will increase its investment in the research and development of turtle and bird products and continuously launch new products. In addition, Bukaxing is also actively preparing and developing three new categories : lizards, snakes, and aquariums , and plans to launch related products in the future.

In addition, in the development of intelligent products, Bukaxing will increase its investment in manpower and material resources. In the next stage, the brand will launch more intelligent products to lead the new trend of industry development.

Dogs and cats are the most popular pets and the most crowded market for pet supplies. The small pet market is in its early stages of development and has relatively little market competition. In addition, small pets such as birds, small mammals, rodents, and ornamental fish also have a large fan base , so they have great development potential .

With the development of the market and the continuous increase in consumer demand, small pet products are also moving towards a more intelligent and professional direction.

Sellers who want to enter the small pet market can seize the current development opportunities, choose the right niche , actively move towards the international market , and participate in international competition .

Small pet track

Financing