AliExpress’ 828 promotion was a huge success, and Latin American overseas warehouses were sold out!

The Latin American market is becoming a new hot spot for cross-border sales. It is reported that in the 828 back-to-school promotion just concluded by AliExpress, Brazil and Mexico saw strong growth, and overseas warehouses became the secret weapon for merchants to boost sales.

In AliExpress' 828 Back to School promotion , the Mexican market performed particularly well. The sales on the first day of sale were 6 times higher than usual . This achievement not only proved the potential of the Mexican e-commerce market, but also brought new growth points to AliExpress.

This year, AliExpress has begun to focus on overseas warehouse services in Latin America. With the efficient logistics and rapid response capabilities of overseas warehouses, merchants can effectively shorten delivery time and increase consumer willingness to buy . As more and more merchants join the overseas warehouses, the sales volume of Brazilian overseas warehouses during the 828 promotion period increased by 4.5 times compared to normal times.

At the same time, as the preferred platform for Chinese brands to go global, AliExpress also joined hands with Xiaomi, Anker Innovations, Pop Mart, Baseus and other well-known brands to launch the "Brand Beachhead Plan" in this promotion to enter the Latin American market. The platform provides brands with traffic support such as boot screens, exclusive slots, and floating windows, and brands have settled in overseas warehouses to solve the pain points of cross-border logistics.

(Brands are embracing AliExpress’ overseas warehouses to enter the Latin American market)

Among them, the 828 promotion of a mobile phone brand from Shenzhen, China, increased by more than 60% compared with the 618 promotion, and the store sales in August exceeded one million US dollars. The person in charge of the merchant said: They will actively cooperate with the platform policy , and at the same time seize the opportunity of overseas warehouses, "definitely prepare enough goods " to sprint for the upcoming Double 11 promotion.

After the tax reform in Brazil, higher-priced electronic consumer goods have seen a wave of tax cuts, and more business opportunities have begun to emerge. The co-branded controller of "Black Myth: Wukong", which was exclusively launched on the AliExpress platform, was snapped up by Brazilian consumers in 10 seconds. The popularity of "Black Myth: Wukong" has also driven a triple-digit growth in digital game-related categories in Brazil: computer CPUs have increased by more than 700% compared to daily sales , computer graphics cards have increased by more than 300 % , and game controllers have increased by more than 200 % ...

(AliExpress 828 promotion Brazil's top 10 best sellers)

In Mexico, the office supplies category has seen explosive growth. With the arrival of the new school term , office supplies have become the protagonist of the consumption boom. The Mexican market has shown strong purchasing power during this period, with a month-on-month increase of more than 180% in July . Hot-selling products include markers, colored pencils, book stands, school bags and other school supplies.

AliExpress is developing rapidly in Latin America. According to a report by research firm Conversion, in June 2024, AliExpress has become the number one cross-border e-commerce platform in Brazil. With the approaching shopping seasons such as Halloween, Double 11, and Christmas , many merchants have begun to prepare for Double 11. AliExpress recommends that merchants prepare Latin American overseas warehouses in advance in order to seize the sales peak in the second half of the year.

AliExpress

August promotion