US footwear sales increased 28%, performance shoes grew faster than expected

As the epidemic becomes normalized, people are slowly starting to go out of their homes. Consumer demand for clothing and footwear is gradually returning to pre-epidemic levels. Data shows that the U.S. footwear market is gradually recovering, with performance shoes growing at a faster rate than expected.

According to recent data from NPD , U.S. footwear sales increased 28% from January to September this year compared to the same period last year. Sales also increased 8% compared to the same period before the epidemic in 2019. NPD said that this growth was mainly driven by increased consumer demand and rising shoe prices.

According to the NPD Group, the average price of footwear in the United States is expected to continue to rise, and by 2023 the turnover of the footwear market will increase by 16% compared with the same period before the epidemic in 2019. The growth rate varies by footwear category. The growth rate of high-performance footwear and outdoor footwear is expected to exceed the growth of the overall footwear market in 2023 .

Beth Goldstein, NPD fashion footwear and accessories analyst, said: " The current trend in the footwear market is that consumers prefer casual and comfortable styles. However, as people gradually return to the office and participate in various activities, footwear such as high heels, oxford shoes and loafers will also see slow growth in the next few years . "

As more consumers go outdoors, running shoes and hiking shoes are growing rapidly. Matt Powell , a sports industry consultant at NPD , said that as the COVID-19 pandemic has given consumers a new understanding of outdoor activities, it is expected that the turnover and sales of high-performance footwear such as hiking shoes and running shoes will continue to grow healthily in the next few years.

After years of continuous decline, high-performance shoes will lead the growth of the footwear market in the next two years. Powell believes that brands and retailers in the footwear and apparel industry need to reconsider the rhythm and type of shoes they release based on consumers' current shopping trends.

In short, the U.S. footwear market will continue to grow in the next few years. Industry sellers can learn more about relevant information, seize industry trends, and provide consumers with more products that meet their shopping needs.

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