Starting from three months, Shopee sellers create a hit product in 10 days

In the past, a pet products brand received repeated financing as soon as it was launched, and later a dog leash generated tens of millions of dollars in revenue. In recent years, the pet industry has ushered in many highlights.

It is obvious that the overseas pet market is getting hot. A group of Chinese sellers have also started their overseas journey, entering e-commerce platforms to get a share of the overseas market.

Selling pet supplies on Shopee has grown in volume in just three months

As early as 2020, Mr. Li, the founder of Shanghai Maoxin International Trade Co., Ltd. (hereinafter referred to as Maoxin), wanted to go overseas to develop a pet brand, but the plan was repeatedly shelved due to the epidemic. It was not until October 2022 that he decided to use Southeast Asia as his destination after many investigations and started his overseas expansion.

In the same month, Maoxin registered a Shopee store. Half a year later (April 2023), Maoxin officially recruited employees, hoping to open up cross-border export business in the pet category through Shopee.

But why pets? Why Southeast Asia?

In fact, Mr. Li himself is also a pet lover and pet owner, but in the long-term consumption of pet supplies, he found that the existing products on the market could not meet his shopping needs; in addition, he had 10 years of experience in international logistics and had contact with relevant factories, so he had certain advantages in the supply chain, so he came up with the idea of ​​making pet supplies.

(Photo source: Interviewed sellers)

According to Mr. Li, the pet products market in Southeast Asia is still a blue ocean that has not been overdeveloped compared to Europe and the United States. According to GLobal PETS data, the pet care market in Southeast Asia will be worth about US$3.3 billion in 2023, and the pet care market in Southeast Asia is expected to grow by 9% between 2023 and 2028 .

Based on this, Maoxin chose Southeast Asia and took the lead in entering the Philippines and Thailand markets. Mr. Li explained: " Because these two markets have a large consumer population, the pet market is relatively large, and I also have relevant logistics experience. "

In such fertile soil, Maoxin has been on Shopee for only three months. After catching up with the 7.7 promotion, the store officially started its journey of increasing orders.

Mr. Li summarized Maoxin’s experience in successfully placing orders in a short period of time, which was mainly attributed to two aspects: First, it is necessary to distribute goods in large quantities, but also to be targeted . For example, every day, the store’s products should be enriched for different pet categories such as kittens, medium-sized dogs, and large dogs to attract consumers; second, it is necessary to do a good job of advertising , increase the advertising budget in a timely manner, and cooperate well with major promotional activities, so that the store’s traffic and sales will be significantly improved.

After selecting the target market and starting to dig deep vertically, Maoxin got off to a smooth start with the help of Shopee, a giant platform in Southeast Asia. However, if it wants to go further and more steadily, it must have its own set of methodologies.

Create a hit product in ten days and differentiate it in different markets

Although Maoxin quickly opened up the market and gained volume in three months, in order to maintain long-term traffic and sales, occupy a larger market share, and maintain continuous sales, it needs to refine its products in-depth according to consumer needs. In this regard, Maoxin has a deep understanding of market changes and has also explored a set of logic for creating hot products during the sales process.

According to Mr. Li, “Last summer, when we launched the pet cooling pad product, we compared similar products and gained insights into consumer preferences. We then put five cooling pads of similar price but different styles on the platform. We also continuously optimized the product and promoted it with in-site advertising. After three weeks, we analyzed the click-through conversion rates of the five products and selected the one with the best performance for intensive promotion. In about 10 days, we were able to turn the product into a hit . ”

Since then, Maoxin has continued to create multiple hot-selling products using this method, and has formed its own model for creating hot-selling products.

Taking the evergreen category of pet clothing in Maoxin store as an example, it will develop customized products specifically for different markets such as Southeast Asia and Latin America, and launch products of different styles to suit the consumer preferences of different markets.

In the Brazilian market, there are many large dogs and the market demand is great, so it designed a sweatshirt suitable for large dogs such as Golden Retrievers and Border Collies; in the Thai market, there are many Chinese people, and they show a clear preference for products with Chinese style elements; in the Philippine market, the weather is hot, so pet clothing such as mesh vests sell better.

In addition to segmenting preferences, Maoxin found that products with fresh styles and differentiated pet genders are more popular . This may be attributed to the fact that pet owners are mainly women, and small dogs such as Shih Tzus that are often dressed up usually have a larger market share . "During the operation process, I found that many consumers, especially female consumers, hope that pet clothing can have obvious gender distinctions. So we will also segment when we make products." Mr. Li explained.

(Photo source: Interviewed sellers)

In addition to products, Maoxin also attaches great importance to other aspects of consumer experience, such as logistics speed. Maoxin focuses on supply chain management. Mr. Li added: "We continue to optimize warehousing to improve delivery timeliness, thereby improving consumer satisfaction."

With each link closely linked to the other and supporting each other, Maoxin's road to hot sales continues to move forward steadily.

Shopee's huge traffic pool aims to double the size of each site

Behind the successful experiences of quickly opening up the market and creating explosive products in 10 days, in addition to Maoxin’s own efforts in products and operations, Shopee also contributed a lot.

In the process of creating explosive products, Maoxin flexibly used Shopee advertising and AMS affiliate marketing . With the assistance of these two, the traffic of its products increased rapidly and sold well thereafter.

As a leading e-commerce platform in Southeast Asia, Shopee has a huge traffic pool. According to Similarweb data, in March this year, Shopee's traffic in Malaysia, Thailand, Singapore, the Philippines and Vietnam ranked first among Southeast Asian e-commerce platforms, with a total traffic of 627.2 million, a month-on-month increase of 17.9%. Therefore, if you want to enter the Southeast Asian market, Shopee is the first choice for most sellers.

At the same time, after entering Shopee, Maoxin also experienced the friendliness of the platform's operating model to novices. The platform provides advertising courses to help sellers improve their traffic skills. Combined with the advice of the account manager, Maoxin has achieved a high level of investment-output ratio. Mr. Li said that in terms of product selection, "We will capture market demand based on the keywords extracted from Shopee's weekly report and select corresponding products for promotion . " At the same time, Shopee's account managers will also share popular categories to help Maoxin create hot products.

In terms of logistics, Mr. Li also praised: “Shopee’s continuous investment in logistics has helped us improve service quality and thus increase customer loyalty. The time it takes for customers to receive their products has been shortened by nearly 25%, which has increased our product praise rate and repurchase rate! In addition, Shopee’s in-site tools have also improved our logistics cost accounting efficiency.”

With Shopee’s all-round support, Maoxin is full of confidence in its future development in the Southeast Asian and Latin American markets. “ This year’s goal is to double the size of our sites in Brazil, Thailand, and the Philippines. If the subsequent development is good, we will apply for a brand store on Shopee Mall in the future. ”

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