eWTP launches brand overseas training program to train cross-border talents in a practical way

There are many difficulties in brand expansion overseas. How to determine brand positioning? How to formulate marketing and advertising strategies? How to effectively manage a multinational team? In early September, Alibaba eWTP launched the recruitment of talents for brand expansion overseas training program, which is aimed at young people with overseas education background. Through a 6-week course, it will cultivate cross-border brand operation talents for overseas enterprises.

According to data from Zhilian Recruitment Platform, with the recent trend of going overseas, the demand for cross-border talents has increased. From the perspective of job demand in the foreign trade industry, cross-border e-commerce operation positions account for 14.4% of core foreign trade positions, but the year-on-year growth rate of recruitment demand is as high as 135.7%. Cross-border e-commerce operation talents have become the "hot cakes" among foreign trade industry positions.

Based on such needs, the eWTP international talent training team will launch the "Brand Cross-border Wutong Plan" on October 15. The plan will train cross-border brand operation talents. The courses include cross-border brand strategy formulation, using tools to verify brand ideas, producing localized brand content and advertising materials, conducting advertising and marketing, and establishing an evaluation mechanism, as well as Internet celebrity selection strategies and efficient conversion methodologies .

Currently, you can register by logging on to the Alibaba Global Initiatives website .

After the training, participants can also apply for the eWTP brand cross-border talent certification. Certified trainees will be recognized by leading Chinese brands going overseas, and will also be able to directly reach employment cooperation with companies in subsequent corporate job fairs.

It is understood that the eWTP brand overseas training program has held four sessions. By training talents and exporting them to enterprises, it has incubated brands including Tapson Technology in the outdoor leisure industry, Tianyuan Pet, a leading listed pet products company, and Samsung Down, a well-known quality down manufacturer.

Iris, who graduated from Cambridge Business School , is currently the COO of 4T7, a cross-border smart kitchenware brand. She was once a participant in the eWTP brand overseas training program. For her, helping outstanding Chinese brands to go overseas is more attractive than joining foreign companies and large factories: "I worked in cross-border e-commerce while studying in the UK. At that time, I simply thought that Chinese products were cheap and highly competitive globally. After returning to China, I came into contact with some leading supply chain companies through the eWTP brand overseas training program. I found that the advantages of Chinese manufacturing are far more than just good quality and low price. The speed of development in the fields of innovation and branding has long exceeded my perception at the time, which must be pregnant with opportunities for the future."

Alibaba

eWTP

Brand overseas training