The first AI application in the foreign trade industry has been launched: Alibaba International Station releases a full-link AI product

Under the AI ​​wave, the first real-world application is here! On August 24 , Alibaba International Station released its first AI foreign trade product.

It is reported that this product is closely integrated with the entire digital foreign trade chain, including two major services: business assistant and OKKI AI , with multiple functions such as intelligent product release and management, market analysis, customer reception, real-time translation of video chat, and enterprise management, covering all aspects of foreign trade business. This is the first comprehensive application of AI in the foreign trade industry, which will make AI a real helper for every overseas enterprise.

The product is based on Alibaba International Station's 24 years of professional foreign trade experience and real-time customer insights, and is closely integrated with all process scenarios of foreign trade business. Internal test data shows that improving the efficiency of the entire process will bring a multiplier effect and can significantly improve the efficiency of merchants .

Specifically, merchants on Alibaba International Station can use the AI ​​" Business Assistant", while OKKI AI is open to all merchants in the industry, allowing everyone to start foreign trade business with the help of AI .

(Photo: Zhang Kuo, President of Alibaba International Station)

At the launch site, Zhang Kuo, President of Alibaba International Station, said: "AI has entered a long-term period of integration with the industry. The AI ​​products released by Alibaba International Station have moved from single-point optimization to full-process efficiency improvement. Based on foreign trade professional experience and real-time customer insight training, AI can truly understand foreign trade. In the future, it will also rapidly iterate through stable computing power to truly solve customer problems."

Zhang Kuo believes: "With the support of AI , the threshold for foreign trade will be greatly lowered. Language, talent, product selection, etc. will no longer be a problem in the future. The core work of foreign trade practitioners is to make decisions and develop products with the help of AI ."

Judging from the on-site demonstration, through this set of AI products , even if you do not understand foreign languages, have no experience, and lack professional talents, you can still communicate smoothly with overseas customers with the assistance of AI , release products that are in line with overseas market trends, and run all aspects of foreign trade transactions.

Take the actual operation of a scented candle merchant as an example:

1. Smart product release

Merchants only need to write titles and product introductions in Chinese, which they are most familiar with, and click "Smart Optimization". AI will then combine the product characteristics and hot search terms of Alibaba International Station to extract English titles and introductions that are more in line with overseas needs and have more selling points.

During the demonstration, it was found that AI especially extracted highlights such as "handmade" and " Eco-Friendly " that the merchants themselves were not aware of, and put them into the titles, and reminded the merchants that overseas customers who often buy aromatherapy on Alibaba International Station pay more attention to these highlights.

2. Intelligent generation of product images

After writing the text description, merchants only need to click "synthesize picture" to generate multiple product pictures in different scenes and styles.

For example, this scented candle was matched with three backgrounds, including lavender, sea and home. No need to go out to take photos, you can generate them with one click in the company. It is understood that these generated pictures are based on Alibaba International Station's years of insights and are more in line with the aesthetic characteristics of overseas buyers in related industries.

3. Generate product introduction video with one click

In this stage, the "business assistant" is transformed into editing, subtitles and dubbing. Merchants only need to upload a basic video material in the background, and after 1-3 minutes , they can get a video with English subtitles, background music and human voice commentary of the product selling points.

4. Intelligent product management and overseas market analysis

Alibaba International Station's AI products can also play their overseas market insight and analysis capabilities in the product management link, becoming an analyst for merchants. Moreover, this analyst can free merchants from the original pile of reports and data and directly give clear operational suggestions.

For example, at the demonstration site, the "business assistant" directly tells the scented candle merchant the best selling price range.

5. Overseas customer communication

The "Business Assistant" will automatically summarize the chat content based on the buyer's questions, context and characteristics, provide auxiliary reply scripts and translate them into English. Merchants can copy them with one click and can answer fluently even if they don't understand English very well.

The "Business Assistant" can even refine the needs of overseas customers, automatically fill out quotations, and help merchants better seize business opportunities.

If you want to communicate directly with buyers via video, even foreign trade salesmen with excellent foreign language skills would sometimes be troubled by the other party's accent and other issues. Now, Alibaba International Station's AI products will provide real-time translation subtitles: this means that even a seller who only speaks Chinese and a buyer who only speaks English can achieve smooth communication through the business assistant.

6. Overseas customer management

At the same time, OKKI AI, which is open to merchants across the industry , also has intelligent customer management functions. When connecting with new buyers' inquiries, it can not only generate professional responses in seconds, but also help analyze customer needs.

Afterwards, not only will a summary of customer communication be generated, but a customer "address book" can also be generated from the communication information with one click . OKKI AI will even remind you: "This customer recently expressed a strong interest in the product, and it should be advanced to the stage of sending samples."

For old customers, OKKI AI will also give full play to its "strongest brain" to help foreign trade salesmen follow up in real time, predict the conversion probability of existing customers, issue loss warnings in a timely manner, and propose corresponding recovery strategies.

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