Amazon continues to conduct strict inspections! A large number of products are being reviewed

More and more sellers are receiving notifications for authenticity reviews!

Infringement is a common term in the cross-border circle. Whether it is a seasoned veteran or a newcomer, almost all of them have suffered from "infringement". As Amazon Prime Day approaches, the platform has obviously increased its crackdown on infringing products in stages, and a large number of sellers have received notifications of product authenticity review.

In order to gain more orders during the Member Day, various spoofs on the platform have become increasingly rampant, and malicious copyright complaints have emerged one after another. At the same time, infringing stores can be exploited to the extreme, using TRO stores to run SB ads and quickly create hot products in a short period of time. A group of Amazon sellers want to make a quick buck and leave!

Amazon continues to crack down on infringements! A large number of products are being reviewed

Recently, Amazon has been taking frequent actions and has continued to intensify its crackdown on infringements. Sellers have found that their products have encountered authenticity audits :

A product on the UK site was affected because it accidentally wrote infringing words.

As soon as the link reached the top three of the new product list, it was complained of patent infringement, and the customer service said that there might be a risk of supply chain authenticity.

The link was deleted due to copyright infringement, and was suddenly reviewed for authenticity shortly afterwards.

After submitting various documents including the brand authorization letter, the store still could not be saved in the end.

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According to feedback from many sellers, accounts have recently received performance notifications of authenticity . Amazon said that the account is currently under review in accordance with Section 3 of the Amazon Business Solutions Agreement . During the review period, the FBA shipment creation function will be disabled and the seller 's funds will be withheld according to the platform 's "Fund Withholding Policy" .

The platform took this action because it believed that the seller's account or related accounts were suspected of engaging in deceptive or illegal activities (such as selling counterfeit inventory, thereby infringing intellectual property rights ), which had an adverse impact on buyers and the mall. Some sellers were clearly informed of the problematic ASIN , the suspected infringing brand, and the number of products sold, while some sellers did not receive this information, so some people did not know which ASIN was infringing .

However, sellers who receive performance notifications are required to participate in video verification to prove the authenticity of their accounts and inventory .

Seller Xiao Zhang said that he was complained about his new product just after it was launched . The account status showed an intellectual property complaint about patent infringement . The link status is now " not available for sale (sale suspended)" . Customer service said that there is a risk of authenticity of the product . There are actually many similar products on the platform, and the products of the same industry are still selling normally, but his product has been removed from the shelves. He reasonably suspected that this was a malicious complaint.

According to insiders, malicious infringement complaints from competitors are one of the reasons why sellers receive authenticity audits. In addition, if the seller does sell unauthorized brand products, or the products are similar to other brands or contain other brand trademarks, then the product authenticity audit will be triggered. It is also worth noting that buyer complaints (a certain number of complaints), abnormal seller account behavior, and violations of Amazon's sales policies are also one of the "culprits" that attract Amazon's attention.

As a rule, sellers who trigger an audit need to prove that they are operating in compliance with regulations and that their store ASINs do not infringe copyright. To this end, Amazon requires sellers to provide a series of materials, including ID cards, bank statements or credit card statements, business registration documents (if there is a business), supply chain documents and other information.

Supply chain information is mainly invoices and receipts, which should include product descriptions, product quantities, supplier name, supplier phone number, supplier address and website. Other examples of documents that may be requested include proof of delivery, bills of lading, import and export documents, customs clearance documents, and authorization letters from brands and authorized brand distributors.

It is understood that the current success rate of video verification for sellers who have been affected is not high. Some sellers have made sufficient preparations, but failed to submit invoices ( due to merchant reasons, invoices could not be issued ), which ultimately resulted in the account being unable to be rescued.

New products use TRO-ed stores to advertise SB products and quickly create hot items in a short period of time

It has been observed that malicious complaints of infringement by competitors have occurred frequently recently.

Amazon seller Xiao Li said that although he had never made fun of others, he was often targeted by his peers and had been frequently subject to malicious copyright complaints in recent times.

Their operation method is very simple and crude: copy a paragraph from the five bullet points of their product title, paste it into a zombie link that has been established for a long time , and then go to Amazon to file a copyright complaint. In this way, their own link will directly become a dog.

If you want to appeal, you either have to admit the infringement or fight the DMCA, but fighting the DMCA takes 18 working days. Even if the link is restored to normal by then, the loss during the waiting process is heavy .

"Because of the malicious complaints from my peers, I am clearly the victim, but I still have to wait until my losses further increase." Xiao Li said he was very frustrated.

In fact, malicious complaints are just a means of unfair competition in the cross-border circle. Using various cross-border black technologies to quickly increase sales in a short period of time is also what a group of players continue to do.

Many Amazon sellers have discovered that this year a method of using TRO stores to quickly promote products seems to have appeared on the platform .

"Recently, there are a lot of links with this feature on the platform: all self-delivered, all advertising traffic is SBV, thousands or tens of thousands of advertising words, and BSR in a few days." An insider said that the sellers involved are using the FBM ultra-low price + coupon + high postage routine. They simply use advertising traffic to drive orders, and the advertising fees come from accounts that have been blocked by TRO and have balances that cannot be withdrawn.

Sellers naturally have different opinions on this approach. However, one undoubted phenomenon is that the branding characteristics of cross-border e-commerce are becoming more and more obvious. Those ways to make quick money may be feasible in the short term, but are not conducive to long-term development.

Amazon has always given more "preferential treatment" to brand sellers. For example, some time ago, Amazon launched a new post feature. Post promotion can "one-click" turn brand sellers' text/video posts into "Amazon Brand Promotion" ads, actively displaying information to more non-brand fans and significantly expanding the potential customer base.

In addition to the platforms, in recent years, local governments have also been vigorously promoting the branding development of cross-border e-commerce exports and introducing preferential policies such as brand subsidies. Branding going overseas is a general trend, and a group of cross-border sellers are keeping up with the development of the times, and their influence in the international market is gradually increasing.

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