What is LINE Ads? LINE Ads Review, Features

LINE is an instant messaging software launched by NHN Japan, the Japanese subsidiary of South Korean Internet group NHN. Although it is a communication application that started relatively late and was only officially launched in the market in June 2011, it already has more than 400 million registered users worldwide.

About LINE Ads

• Starting in 2014, LINE began to expand its business to provide an easy-to-use advertising platform that helps advertisers reach target consumers using the LINE app;
• The advertising platform shows signs of becoming a valuable tool, especially in Asia, where countries such as Japan, Indonesia, Taiwan, and Thailand account for the majority of LINE’s current users;
• LINE has a variety of features that appeal to different demographics. These include the news feature, timeline (news feed), wallet (online banking feature), and comics (manga) features, which are popular among Japanese users.

LINE Advertising Advantages

1. High user stickiness

LINE has 21 million monthly active users and its users are very sticky. In addition to being the main social media tool for most users, LINE also has lifestyle functions such as watching TV series, online shopping and reading news, allowing users to develop highly dependent usage habits while also increasing advertising exposure.

2. Average age distribution

LINE users have an even age distribution, and advertisements can reach a wide age range. Brands can plan advertising strategies more flexibly, find target customers for each product or service, and achieve the goal of precision marketing.

3. Choose from a variety of advertising types

LINE provides customized advertising services. The materials are not limited to pictures, but can also be presented in the form of videos, making the ads more interactive and establishing a close connection with users. In addition, according to different advertising requirements, you can also choose to place different types of ads, such as post ads, banner ads, and LINE add friend ads.

4. LINE Ads Platform backend operation is simple

LINE Ads Platform is an operating platform for companies to place and manage advertisements. It aggregates advertising traffic from LINE TODAY, LINE posts, and LINE Points, making it easier for companies to track results. It can also estimate advertising results based on consumer attributes, allowing companies to place advertisements easily.

LINE advertising placement

1. Smart Channel

Smart Channel ads are located in the first row of the LINE chat page. They are the first thing you see when you open the LINE app. They are the most eye-catching ad position, but the space is relatively small and can only display a title and a small thumbnail. The strength of the title copy is the key to attracting clicks.

2. LINE post ads

LINE post thread is a place for users to share their latest updates. While learning about your friends' latest updates, LINE will also share content that you may be interested in through ads. Ads in this position are suitable for video presentation. In addition to adding a click button, clicking on the video can also link to an external website or download the App.

3. LINE TODAY Ads

LINE TODAY is the main platform for many people to follow news and current events. The focus news page has about 40 million traffic per day, which can create a large amount of advertising exposure. When making advertisements, pictures, videos, or GIFs can be used. In addition, LINE TODAY also has many sports event broadcast services. When clicking on the broadcast link, the advertising video played at the beginning can also create considerable views.

4. LINE POINT Ads

LINE POINT is currently the most popular reward-based virtual currency. One LINE POINT is worth one dollar, and there are more than 100,000 online and offline merchants in Taiwan that can use LINE POINT for consumption. Through the LINE POINT reward system, companies can hold various activities to encourage consumers to download apps, click on ads, add LINE friends, etc., to increase brand exposure and achieve conversion goals.