More than 70,000 sellers have settled in, and Amazon’s Polish site is officially launched!

As early as January, the Polish site was open to sellers for registration, and at that time many sellers were eager to try and prepare to make a big splash in the Polish market.

Until yesterday, Amazon announced the launch of its Polish site, making Poland another new site opened by Amazon in Europe after the United Kingdom, Germany, France, Italy, Spain, the Netherlands and Sweden .

It is worth noting that when the Polish site was launched, there were more than 70,000 global sellers , all of whom were existing sellers in other markets , mainly from China, Germany, the United Kingdom, Italy, Spain and France.

22 billion euro market! Polish consumers are buying ...

Poland, located in central Europe, has a population of over 38 million, making it the fifth most populous country in the European Union. Among them, Internet users account for more than 80% .

Affected by the epidemic, the number of online purchases by Polish consumers hit a record high. According to a survey conducted by Statista on more than 1,000 Polish consumers, 42% of respondents bought electronic products online, 35% bought clothing and accessories, and 34% bought cosmetics .

Last year, the share of e-commerce in Poland's retail sales increased significantly, reaching nearly 22 billion euros , compared with 11.64 billion euros in 2019.

Poland has a high Internet penetration rate, fast-growing e-commerce, and considerable online competition. Last year, Poland added about 11,000 new e-commerce websites and online stores . Statista's 20 most popular online stores for Polish consumers in 2020 released in November last year showed that Allegro covered more than half of Internet users ↓

Now that Amazon has joined the fray, it remains to be seen how the Polish e-commerce market will develop .

When setting up a Polish site , sellers should pay attention to ...

The Polish site is now online, and the sellers are the most concerned. The editor learned from Amazon Global Selling that there are some things to note when selling on the Polish site. Sellers who are interested in setting up a site should come and check it out!

--With the launch of the Polish site, Amazon has launched a 12-month commission reduction promotion for sellers . Sellers can log in to the seller platform and search for "I Want to Sell Fee Price List" to learn more information .

--Sellers can sell more than 30 categories of products on the Polish site, including books, consumer electronics, sports and outdoor, etc. Currently, the sale of second-hand products, collectibles or refurbished products is not allowed .

--The Polish site is only available in Polish. Product prices are expressed in Polish zlotys ( 1 Polish zloty is approximately RMB 1.7231; 1 Polish zloty is approximately USD 0.2663) .

In addition, sellers in the European market cannot avoid the issue of VAT. If the seller stores goods in Poland or the sales exceed the distance sales VAT threshold of 160,000 Polish zlotys (about 35,000 euros), they need to register for VAT in Poland .

Now, the Polish site has been officially launched, providing sellers with a new option that sellers can also pay attention to.

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