Ali International Station Foreign Trade AI Business Assistant released internal test results Merchants: Making videos is 10 times faster

Alibaba International Station's foreign trade AI business assistant will be launched on November 1. As AI's first "serious" job, how effective is it? An internal test data shows that this AI product can help foreign trade merchants increase their exposure by about 19%. In particular, merchants who participated in the internal test revealed that this AI business assistant has outstanding practical effects in product title optimization, one-click generation of product scene pictures/videos, and assisting merchants in reception. In particular, the efficiency of video generation is 10 times higher.

It is reported that Alibaba International Station's AI business assistant started internal testing as early as the end of August, with a large number of industry experts and senior foreign trade merchants participating to help with training and growth.

Picture: Alibaba International Station merchants use AI business assistant to generate the main picture of the product with one click

"In the past, we could produce 20 videos a day, but now we can increase the number to more than 200, which is a tenfold increase in efficiency! All the selling points are refined to be quite professional for overseas trade." Fei Fan, general manager of Zhongxing Group, said as one of the first beta testers of AI "business assistant" .

Zhongxing Group specializes in children's educational toys and children's furniture . In terms of product pictures and videos, it has set up a special video media team. Originally, a lot of time was spent on editing video materials, but now it only takes 1 minute of original video material to be shot in the model room, and the AI ​​"business assistant" will automatically generate a 15-20 second video. It can also automatically generate a text, which greatly reduces the cost of video generation .

As a digital foreign trader who particularly likes to use digital tools to find new markets, Dong Chun, general manager of Dongyi Yangshan Technology Co., Ltd. , said frankly that the AI ​​"business assistant" actually helped him configure a professional "visual team" at zero cost . " The AI ​​business assistant helped us generate a product picture that the whole team recognized as the best so far, and everyone praised this picture." Dong Chun said that during the testing phase, the company's operations staff repeatedly debugged and optimized the existing material pictures, and the business assistant helped them generate many pictures with a sense of scene.

Before this, Dongyi Yangshan Technology mainly deals in medium and large coffee machine equipment, which is very difficult to move. In the past, the main pictures of the products could only be taken from a few very single angles in the factory and showroom, or "begging" customers with good relationships to send pictures. Now, not only has the problem of lack of picture materials been solved, but also the problem of picture infringement has been reduced.

As a pure foreign trade merchant specializing in e-sports peripherals, Fang Zefu , general manager of Shenzhen Miancheng Technology Co., Ltd. , has relied on unique insights into business opportunities since he started his business in 2018. If he can find the search keywords of overseas buyers one step faster than others, he will win 50 % .

During the internal testing phase, Miancheng Technology mainly tested a smart product for computer cases. In the area of ​​"smart title optimization", the company's operating staff originally included some parameters and marketing words in the title, and the AI ​​" business assistant" helped add information related to lighting and color. "We later discovered that overseas buyers have recently begun to pay attention to whether the computer case has lights and the color of the shell when searching for it. After adding these keywords, we can be found by customers more accurately. In the future, we may refer to these keywords when expanding new products and developing supply chains. This is a shortcut to developing new products in the future." Fang Zefu said that finding long-tail words for segmented groups has always been one of Miancheng Technology 's winning magic weapons. Accurate long-tail words can change from passive to active and achieve cost-free marketing.

Picture: Alibaba International Station merchants have begun using AI-generated product main pictures

In addition to smart hair products, the AI ​​"business assistant" intelligent reception related functions can quickly understand the needs of overseas buyers, and give more accurate response suggestions and automatically fill out quotation forms based on the actual situation of the buyers , which also made the internal test merchants feel deeply.

When starting from scratch to switch to foreign trade , there was not much capital, so when building the team, Fei Fan set a very low language threshold, "No need for CET-4 or CET-6, as long as you dare to speak it." Fei Fan also admitted that the entire team has strong operational capabilities, but language is not their advantage, "It feels like we don't speak English, but Chiglish."

Now, with the help of AI "business assistant" to give reply suggestions based on the context and help polish the words, the English sentences the team uses to reply to overseas customers have gone from "poor" to "authentic". "Everyone always thinks that the threshold for foreign trade is very high, but I always think that the threshold for foreign trade can be very low. All our operations basically don't understand English, and they usually use some tools. Now that the international station has a business assistant in the background, the action of repeatedly switching tools can be omitted. " Fei Fan, who insisted on entering with a low language threshold, said that now with the help of AI, it is really too simple to switch from domestic trade to foreign trade.

"Because of the time difference, many of our salesmen follow up with customers until midnight. When it's late at night, their brains are really exhausted. At this time, the business assistant comes online to help assist reception and give reply suggestions based on the context. It's really friendly." Fang Zefu said that this " business assistant " can also help polish one's original "Chinglish" into vivid and emotional replies, greatly improving the timeliness of reception and the quality of communication. It can not only save foreign trade ineffective chatterboxes who can't talk about the main point, but also save straight male foreign trade staff who drive away buyers with wrong words. "During the internal testing phase, we observed that the number of sample orders and orders has increased by 20%."

Alibaba International Station

Foreign Trade AI

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