Huadong Damai received Series A financing, and the sales volume of independent stations accounted for 20%

Currently, competition among Amazon sellers is intensifying and profits are declining. Practitioners are beginning to look for other opportunities. Where are these opportunities? GTRACING, a popular gaming chair in East China, has demonstrated this.

Huadong Dasai received financing, and the sales volume of independent stations accounted for 20%

GTRACING is a brand under Wudi Industrial. It is the seller with the highest sales volume in the gaming chair category on Amazon and is also a leader in the global gaming and office fields. The company's hot-selling products include gaming chairs, gaming tables, wireless headphones, etc. In addition to gaming chairs, GTRACING game controllers, gaming keyboards, gaming mice, Bluetooth devices, gaming Bluetooth headphones, gaming PCs and other products have also begun to be launched on the market.

In the past two years, it has set its sights on independent sites. After its independent site was built in 2020, it has developed rapidly, accounting for 20% of sales in the US market. It took only a few months to increase from 5% to 20%, which is a rapid growth. After the first shot was fired, GTRACING began to expand its independent site to Europe. In the same year, GTRACING was selected as one of the "30 Amazon Global Preferred Brands".

(Hot-selling products /Image source: official website)

Its founder Wu Peng expressed three expectations for the GTRACING independent website - brand promotion, increased sales and sustainable operational capabilities, which is also the purpose of many sellers to build a website.

The number of “Amazon + independent station” sellers has increased sharply

Like GTRACING, many sellers hope to improve their brand image and increase sales through independent websites. An obvious phenomenon is that the number of sellers selling on both Amazon and Shopify is increasing rapidly. However, the actual situation of many sellers is that after a large investment, the sales output is not optimistic .

Independent websites are different from platform channels. From product research to marketing and traffic generation, and even long-term investment and continuous optimization of customer service, each step requires careful design and continuous investment. For example, when it comes to how to effectively use Facebook to improve operational results , many sellers often miss the big picture and are unable to figure out the key points. When encountering various big promotions such as Black Friday and Cyber ​​Monday, they are even more overwhelmed.

Sellers must firmly grasp every visitor and maximize the conversion rate and repurchase rate by responding to messages and emails in a timely and accurate manner. The entire purchase process tests the seller's brand, customer experience, service satisfaction and other details . This is a challenging task that needs to be done continuously .

Some independent website sellers are using external help and good tools to secretly make a lot of money. Behind the impressive performance of the sellers is the effort to open up multiple links such as traffic, marketing, and continuous customer service and customer experience.

The conversion rate of top women's clothing sales soared by 13%, and Jishiyu Intelligent brought "East Wind"

At the top of the pyramid, the sales of a major women's clothing seller in the industry have been steadily increasing , and the intelligent customer service platform and timely language intelligence have played an auxiliary role , which can be called a "secret . "

The editor learned that Timely Language Intelligence is the first AI intelligent customer service tool in the cross-border industry and the first multi-channel and multi-platform unified management platform. Timely Language Intelligence uses AI technology to empower channels such as Facebook and email, as well as platforms such as Amazon and independent stations to help sellers automate business processes and operate their businesses intelligently. In early 2021, Timely Language Intelligence received financing from Zero One Venture Capital.

As a one-stop assistant for independent website sellers, Timely Talk can help improve the quality of interaction with buyers, enhance user experience and stickiness, and increase the weight of advertising pages and product exposure to achieve sales growth. In one of its functions , the Timely Talk Facebook robot can automatically reply to buyer comments and pre-sales consultations on Messenger , intelligently tag the conversation information provided by customers, and proactively provide marketing links to customers based on background data .

A well-known jewelry seller said after using it: "For jewelry products targeting Europe and the United States, due to the characteristics of the product, once negative reviews appear, it will seriously affect sales and store survival rate. After using timely language to accurately hide in real time, the work efficiency is higher than manual deletion, and the exposure rate of negative reviews is significantly reduced."

The sales of a women's clothing independent website in South China were also very pleasantly surprised. "Before, our webmaster and pitcher were very busy, and we could not finish processing Page comments and Messenger pre-sales consultations, which led to the loss of many business opportunities. There was no data statistics on the processing status and the effect. After using Timely Message, we found that it can automatically reply to comments, and it actually increased our sales. After calculation, it helped us increase the conversion rate by more than 13%. This money is really picked up for free. "

Not only did the conversion rate increase, the seller's product exposure and advertising page weight also increased significantly, and the operations manager could also see the employee's processing status and effect analysis data in real time, so the work situation was clear at a glance. Overall, its service costs were also reduced by 30%, and employee efficiency doubled.

Judging from the feedback from many sellers, Timely Talk is a magical tool. Scan the QR code at the bottom of the poster or click "Read original text" to start using the full function for free for 7 days. Try it now!

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