Help small and medium-sized enterprises to win orders worldwide! Alibaba International Station organizes a delegation to participate in the Düsseldorf Beauty and Health Expo in Germany

The global order grabbing plan is in progress. Recently, at the Düsseldorf Exhibition Center in Germany , the largest and most professional beauty exhibition in the country, Beauty , welcomed 1,100 exhibitors and 44,000 visitors from 74 countries and regions . Alibaba International Station was one of the exhibitors.

Unlike the well-known brands such as L'Oreal, Philips, Dyson, etc. that "endorsed" themselves at the exhibition , Alibaba International Station this time brought 8 "unknown" beauty and personal care merchants overseas, using the digital hybrid exhibition to help them grab more orders at the top international exhibition.

(Photo: At the beauty exhibition in Düsseldorf, Germany, beauty industry experts are doing a live broadcast of the exhibition at the Alibaba International Station booth)

"Before this exhibition, I had never been abroad to participate in an exhibition, and I was quite nervous at first." Fang Hui, founder of Guangzhou Yaxin Technology Co., Ltd. , had no experience in overseas exhibitions before, and had always received orders on Alibaba International Station. However, this time she became the only merchant representative who participated in the reception throughout the exhibition.

The latest home beauty device developed by Yaxin Technology stands out among a large number of beauty devices. During the exhibition, Fang Hui, a petite girl, was surrounded by blond and blue-eyed professional buyers who were a head taller than her and asked about products and prices every day. If she wanted to take a closer look at the production lines of domestic factories, she could just click on the digital screen next to her and connect with her colleagues in China with one click, and then take them to visit factories and laboratories.

(Photo: Fang Hui, a merchant at Alibaba International Station, receives customers at the beauty salon development site in Düsseldorf, Germany)

"I can't remember how many business cards I have sent out. I also carried a notebook with me and wrote down the clients who had clear intentions. There were probably thirty or forty of them." Fang Hui said that this time she came to Germany with Alibaba International Station to participate in the exhibition. Not only did she gain a lot of orders, but more importantly, for a "novice exhibition participant" like her, she really felt like she could "move in with her luggage . "

Another nail art merchant that participated completely "remotely" - Xuzhou Naixi Crafts Co., Ltd. , also showed its wearable nail products at the exhibition, which was very popular. The on-site staff of Alibaba International Station has helped collect information on more than 30 potential customers.

The reporter learned that among the merchants participating in the exhibition with Alibaba International Station this time, in addition to the "newbies" who have always focused on online exhibitions, there are also "old guns" with rich overseas exhibition experience, such as Suzhou Dieyi Tools Co., Ltd., which has been established for 26 years, and Juancheng Lisa Hair Products Co., Ltd. , which has a two-pronged approach and has continued to sign up to participate in the international station exhibition in a group even though it has already booked a separate booth at the Düsseldorf Beauty Exhibition in Germany.

An exhibitor said that compared with participating in the exhibition alone, this time Alibaba International Station not only helped small and medium-sized foreign trade enterprises get booths in the core areas, but also put up giant advertisements in prominent locations such as the main entrance and elevators of the exhibition . "Many buyers are interested in learning more about us after seeing Alibaba International Station, which is like taking a boat to the sea."

(Photo: A huge advertisement of Alibaba International Station at the beauty salon development site in Düsseldorf, Germany)

"Going abroad to participate in exhibitions and bring goods is a real need for many foreign trade companies this year. We estimated that while the cost of participating in exhibitions has been greatly reduced, the efficiency has at least doubled." He Xiaoqing, head of the Ali International Station's overseas digital hybrid exhibition, said that after three trials of the Ali International Station digital hybrid exhibition model last year, it was fully rolled out on a large scale this year. After registering for the exhibition, small and medium-sized foreign trade companies only need to do one thing, which is to transport the exhibition samples to the designated location. All other overseas exhibition matters will be handled by the international station. "This year we also encourage merchants to come out and take a look. We will do a good job in all kinds of infrastructure work online and offline for the exhibition, and merchants can rest assured to bring goods."

In addition to using digital methods to help small and medium-sized foreign trade companies obtain orders conveniently and efficiently, Alibaba International Station will also organize the professional content of this exhibition, including future trends and opportunities in the beauty and personal care industry, into first-hand information and synchronize it to buyers and sellers around the world.

It is reported that the Düsseldorf Beauty Fair in Germany is not only the closing event of the March New Trade Festival, but also the beginning of the global order grabbing for small and medium-sized foreign trade enterprises organized by Alibaba International Station. Next, Alibaba International Station will also organize small and medium-sized foreign trade enterprises to participate in top exhibitions in key countries such as the United States, the United Kingdom, and Germany , covering almost all core foreign trade industries such as new energy, auto parts, electronic products , and sports and outdoor .

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