Shopee activates growth during peak season: launches million-dollar incentive plan for big promotion, officially launches full hosting

July 28, 2023, Shenzhen - Recently, the leading e-commerce platform Shopee successfully held the 2023 "Peak Season Intensive Cultivation, Victory" Seller Incentive Conference, officially sounding the horn for the peak season promotion in the second half of the year. Shopee Chief Business Officer Zhou Junjie, Shopee Cross-border Business General Manager Liu Jianghong and many platform experts and partners attended to share the new trend of cross-border expansion, new measures for platform peak season preparations, and officially announced the full hosting plan. The conference also announced the 2023 peak season incentives: in addition to the ten "full" and ten "free" plans for new sellers, a million-dollar subsidy support will be launched to boost the peak season. The conference attracted more than a thousand sellers to the scene, and tens of thousands of viewers participated in the online live broadcast, and the atmosphere was hot.

S hopee 2023 "Efforts in Peak Season, a Successful Start" Seller Incentive Conference is on the scene

Shopee Chief Business Officer Zhou Junjie delivered an opening speech: "Shopee's Southeast Asian and Latin American markets continue to lead the global e-commerce growth. At the same time, consumers in emerging markets have further expanded their demand for domestic products, and clearly prefer shopping on 'e-commerce platforms'. As a leading e-commerce platform, Shopee is far ahead in both size and monthly active user growth, providing broad development space for Chinese sellers to go global."

Liu Jianghong, general manager of Shopee's cross-border business, said: "The platform's cross-border sellers performed well in the first half of the year, with rapid growth. In preparation for the peak season in the second half of the year, the platform has increased its traffic investment, comprehensively upgraded new cross-border strategies, new benefits for sellers, and logistics and marketing services. We hope that through these practical measures, we can help cross-border sellers operate more simply, acquire customers more easily, grow faster, and seize opportunities during the peak season."

Full hosting is officially launched to speed up the export of Chinese products

In order to fully utilize the advantages of "Made in China" and speed up the export of more good products, Shopee officially launched a full-hosting service and started recruiting investors in nine major markets including the Philippines, Brazil, Thailand, Vietnam, Singapore, Malaysia, Mexico, Chile, and Colombia. After choosing Shopee's full-hosting service, sellers only need to focus on the goods, and the platform will take care of the complex intermediate links such as operation, promotion, logistics, and after-sales, greatly reducing the seller's operating costs and entry barriers. With Shopee's many years of localized operation experience and the support of high-quality resources in the entire chain, sellers can leverage the high-growth markets in Southeast Asia and Latin America in a more convenient way.

It is worth mentioning that Shopee provides platform-exclusive traffic and operational support for all managed products: exclusive activity positions, platform traffic, product subsidies, product labels, etc. help sellers quickly increase their sales; 3 months of after-sales exemption to protect new sellers.

A massive million-dollar prize pool and multiple incentives to reach the peak of the season

To help sellers seize the peak season's rush of orders, Shopee officially announced the peak season incentives and the ten "all" and ten "free" plans for new sellers on site, creating targeted benefits for new and old sellers.

● Peak Season Incentive Program: Shopee helps sellers in various categories to get off to a good start and achieve category growth with a generous prize pool of one million. Sellers who pass the target assessment can not only win high freight subsidies, but also further compete in the monthly category high growth ranking competition and compete for a prize of 10,000 yuan in a single round.

● Ten "all" and ten "free" plans for new sellers : "Ten all" means fully opening the ten first sites; "Ten free" means ten free incentives, including no commission for the first three months, free US$50 advertising credit, no turnover required for entry, no annual fee, no 2-month overseas warehouse storage fee, no waiting time for entry, free training, free store consultation, free translation, free use of ERP and customer service, etc., to help new sellers overtake in the peak season.

Add new traffic entrances inside and outside the site to create momentum for the peak season and unleash growth potential

With the arrival of the peak season in the second half of the year, platform traffic will reach a new peak. Shopee's on-site and off-site marketing tools have been effective in helping sellers reap traffic dividends. Data shows that off-site advertising drives traffic up 5.3 times, on-site advertising boosts sales up 3.3 times, and live streaming drives the number of fans up 2 times. Especially during the big promotion period, the GMV brought by Shopee's on-site and off-site advertising and the average number of orders on Shopee live streaming have increased several times compared to normal days.

In order to push sellers to new heights, Shopee continues to increase traffic: it has fully launched in-site advertising in Chile and Colombia, and will soon launch off-site affiliate marketing (AMS) in Brazil to seize the blue ocean dividends in Latin America. At the same time, Shopee continues to optimize marketing functions and services: it plans to launch the Shopee x Facebook Advertising (CPAS) China Seller Center, AMS deductions based on orders, upgrade the conversion function of Shopee live broadcast rooms, advertising reports and training resources, etc., to enable sellers to efficiently make money.

Continue to enrich logistics fulfillment solutions and deepen consumer experience to unlock new opportunities

"Products + services" jointly determine the cross-border shopping experience, among which logistics fulfillment is an important part. In order to get the goods to consumers faster, Shopee actively deploys cross-border logistics services (SLS), driving service quality to a new level - the end-to-end logistics time efficiency in the first half of the year increased by 40% compared with the same period last year. At the same time, new channels such as economy, special goods, and sea freight have been added to meet the diversified needs of sellers in response to different market characteristics. Among them, the economy channel saves sellers 75% of freight, and the special goods channel adds 15 special categories.

In addition, Shopee's localized fulfillment service helps cross-border sellers shorten their fulfillment time by 50%, quickly respond to market demand, and increase order conversion by 37%. It is expected that in the second half of this year, Shopee will launch a one-store, multiple-transportation model for cross-border direct delivery and third-party warehouses, and open third-party warehouse services in Latin American markets such as Brazil, injecting new impetus into winning the peak season.

In order to better support the refined operations of cross-border sellers in different categories, Shopee has set up special sub-venues for electronics, fashion, lifestyle, and fast-moving consumer goods at this conference, focusing on in-depth analysis of categories, sharing of outstanding cases and practical operation skills, accurately unlocking growth strategies for peak season categories, and igniting the online shopping boom in Southeast Asia and Latin America in the second half of the year.

Shopee Platform