The website was launched within one minute and the summer hot product on TikTok was sold out

“Imitate, disassemble, optimize, test and correct, copy and amplify”

This is the most critical knowledge point that we Chinese marketing practitioners can learn from the case of this black guy.

"I bought this little toy for $60,000 and made $30,000."

Maggie, a black man, excitedly waved a plastic water gun shaped like a Glock pistol. "Let me explain how I do it."

Maggie, who lives in the UK, is a freelancer who makes a living by arbitrage on the Internet using the dropshipping model.

A few months ago, Maggie saw this Glock-shaped water gun while browsing TikTok. In the coming hot summer, this decompression and fun entertainment toy is theoretically a hit product. It has a more realistic appearance and is more powerful than ordinary water guns. In the hot summer, the water gun itself is one of the toys that consumers love.

Maggie's traffic strategy is also very simple. After purchasing this product, she shoots a video herself and uses the natural traffic brought by TK to guide the transaction on the independent website. She sets a high price on the independent website and uses low-priced sellers on AliExpress to fulfill the orders, earning arbitrage differences.

Maggie decided to do further testing. What was the first step? We have also talked about this standard process in other cases. First, find the best performing competitor in the market and imitate the proven successful strategy instead of coming up with video ideas in isolation.

After searching and analyzing popular videos of similar products on TikTok, Maggie imitated and shot a video with exactly the same idea and structure. The best performing video idea of ​​this product on TK is very simple, which is nothing more than filling water, shooting at the mirror, turning the gun coolly, and then shooting at other objects.

During the filming, an interesting idea suddenly popped up in Maggie's mind. The golden three seconds at the beginning of the video might be optimized. He smiled and said that if the audience saw a black youth pulling a gun out of his trouser pocket, wouldn't they be unable to resist seeing what would happen?

This is the most critical knowledge point in this case: imitation, disassembly, optimization, testing and correction, copying and amplification, correction again, and amplification again.

First, find the best performing, verified video creativity and structure, break down the constituent variables of this video, think about how to optimize each variable, and create content that is better than the verified hit video.

After optimizing the golden three seconds and the video hook variable, the popularity of the video completely exceeded Maggie's expectations. It received a million views and 100,000 fans on the same day.

"Oh my God! I haven't had time to build the website yet!" Maggie said in frustration.

After spending 2 hours, Maggie hastily built a very simple SHOPIFY independent website. One minute after posting the website on the BIO of TK account, Maggie heard the crisp sound of gold coins falling to the ground on her mobile phone.

Website: https://thedrencher.com/

That is the sound of an order being placed on the SHOPIFY website.

On the second day, the beautiful and melodious sound of gold coins falling to the ground continued all day long. The TK video brought $8,000 in sales to this newly opened drop shipping store.

Maggie knew that he had chosen a hit product. Then, all he needed to do next was to copy the creative ideas and structure of the successful hit videos and quickly amplify the results.

In the following week, this strategy brought his independent website $18,000 in sales.

However, the performance of this type of video content soon began to decline. Maggie added a new idea to the same video structure, painting the water gun black. This more realistic water gun idea once again brought millions of views.

In the following month, these popular videos once again brought $10,000 in sales to Maggie's website.

However, the performance of the video with the same structure and creative production declined again. While constantly shooting and producing new videos, Maggie has been thinking about how to further optimize each variable in the video.

His newly discovered tricks and optimization strategy for the golden three seconds made the newly produced video a hit again. In the following May, the website sales exceeded $20,000.

This technique is very simple. Maggie added voiceover to the video, picked out the most controversial question in the comment section of the previous video, pretended to respond to the question in the video, but talked about the advantages of the water gun product in her hand and avoided talking about the question.

For example, in this video, the guy starts off by saying something harsh: "Brother, I'm afraid to take this to the bank! Do you think I'm a coward?"

The moment he pushed the door and walked out, I was really worried for this black guy.

The guy quickly changed the subject: "My network is not good, so I'd better show you this best water gun."

Then he just played with and showed off the toy water gun without mentioning the question asked at the beginning.

This technique cleverly hooks the audience's attention and makes them stay to watch to find out the answer. When they see that there is no answer to this question in the video, some viewers can't help but comment, satirize and laugh.

Such controversy brings good viewing time, interactive data and system push of a larger traffic pool. This is exactly what Maggie wants!

So, can we Chinese sellers still make this product?

On his website, Maggie no longer sells this product. He said with regret: "I received a lawyer's letter from Glock, saying that this toy water gun did not obtain their appearance and trademark authorization. This is a big trouble!"

It doesn’t matter whether this product can be made or not. What’s more important is what we can learn from this case!

Can we replicate this black guy's operating ideas and apply them to other products?