Sales surged 700% in three days, and another domestic brand became popular on TikTok

As pets play an increasingly important role in people's daily lives, their owners are buying more and more "equipment" for their furry friends, which further stimulates the already booming pet economy.

Under this major trend, some sellers realized that there were still vacancies in the relevant market, so they decisively entered the market and achieved good results. The smart pet water dispenser brand Petgravity is one of them.

The path for domestic pet brands to go global

According to information, Petgravity is a domestic brand from China. The company has its own factory and professional R&D team. Its current products include pet toys, pet cleaning products and other pet-related products.

After searching, Yien.com found that Petgravity has already deployed multiple channels overseas including Amazon, independent websites and TikTok.

On Amazon, the products listed by Petgravity are mainly pet toys, but judging by the data, their performance is relatively average. One electric toy has 639 reviews, but the overall score is only 3.4 points.

In addition to this "hot-selling" product, the performance of several other pet toys is even worse, with only more than 100 or even dozens of reviews. In this case, the overall sales of the store must not be very good.

However, there still seems to be not many highlights on Petgravity’s official independent website. In the promotional section of the website, most of the articles can be seen to be published in 2023, which shows that the website is already in a state of "disrepair".

In addition, there are very few product categories on the Petgravity official website, most of which are simple pet toys. In the brand introduction section, it is written that our vision is to bring joy to pets through the unique gravity ball toys we create.

This product does fit the name of Petgravity very well, however, Petgravity has suddenly become popular recently and attracted a lot of attention, but it is not because of this toy.

After a period of silence, it became popular on TikTok

If Petgravity failed to become popular before because it did not find the right channel, then after entering TikTok, this pet brand can be said to have found its own "mentor".

Data shows that a smart pet water dispenser called Smart Pet Water Fountain has suddenly become popular on TikTok. Its GMV has soared by more than 700% in just three days, with sales exceeding US$200,000, equivalent to more than one million yuan.

It is worth noting that this product is from the brand Petgravity. According to the data, this smart water dispenser was just launched in early October this year. Its initial performance was mediocre, but it unexpectedly became popular quickly afterwards. What did the brand do right?

First, it is product innovation. Unlike previous pet toys, the threshold for smart pet water dispensers is relatively high, and the competition will not be so fierce.

The product introduction shows that this smart pet drinking fountain has a continuously circulating fresh water source and four-layer deep filtration technology, which can ensure the safety and health of pets' drinking water. There is no doubt that this selling point has captured the hearts of parents of furry children.

In addition, this pet water dispenser also has the function of remote monitoring via mobile phone, which can check the pet's drinking situation in real time. These functions ensure the practicality and convenience of the product, allowing pet owners to rest assured to leave their furry children at home when they go out.

Of course, even good wine needs no bush, and Petgravity has also put a lot of effort into marketing.

Influencer marketing is one of the most effective marketing methods on TikTok. Data shows that Petgravity has actively established connections with mid- and low-end influencers since entering TikTok. So far, it has reached cooperation with more than 300 influencers and produced more than 300 videos promoting products.

Among them, the influencer with the highest sales conversion rate brought in more than 2,400 orders with just two videos, and the video playback volume reached 2.6 million. In the video, the influencer simply demonstrated the product's usage scenarios and operation procedures, but the effect was unexpectedly good, attracting a large number of users to "passionately" place orders.

In addition to influencer marketing, Petgravity also conducts live streaming sales on its own account. It is understood that live streaming sales have gradually become a new trend that more and more sellers in the United States cannot ignore.

During the live broadcast, Petgravity will take this opportunity to deepen its connection with users and provide customized and personalized products and services to meet the needs and preferences of different consumers.

From Petgravity’s successful experience, cross-border practitioners may be able to get a glimpse of the future development trend of the pet industry.

First of all, intelligent and digital products will become the mainstream in the future. If they fail to transform in time to respond to market changes, it is possible that a number of veteran pet sellers will be eliminated by the market.

On the other hand, in terms of channel selection, TikTok, which has more young users, may become the first choice of more and more new sellers. Unlike traditional channels such as Amazon, TikTok's natural traffic can help more new sellers achieve a cold start and fire the first shot of branding.

Future development prospects of smart pet products

As the intelligent transformation of pet products continues to advance, the related market is still in a stage of rapid growth.

Taking pet water dispensers as an example, according to DIResaerch research statistics, the global pet water dispenser market size shows a steady expansion trend. In 2024, the global pet water dispenser market size will reach 980 million yuan, and it is expected to reach 1.82 billion yuan in 2030. Among them, North America and Europe are the main markets, accounting for about 71.2% of the global market share.

However, industry insiders pointed out that the overseas smart pet products market is still in a multi-party melee stage, and the situation is still a long way from becoming clear.

This industry insider believes that although many Chinese brands have invested a lot of money in overseas branding, the acceptance level among overseas consumers is actually not ideal.

Compared with foreign local brands, domestic brands actually do better in terms of price and quality, but they still lack some brand stories and cultural resonance that can emotionally impress Western consumers.

At present, the overseas smart pet track has not yet produced an absolute leading brand, which means that new entrants are not completely without opportunities. Entering from a differentiated perspective may be the key to success.

TikTok

pet

Domestic brands