A bad review costs $50! The seller revealed that he was spoofed by a competitor

As we all know, reviews are crucial to a product. The more reviews and the higher the ratings, the higher the weight of the product, and the more traffic and exposure it will get.

To this end, many sellers have gone to great lengths to get more reviews, and some even go so far as to place gift cards in packages to entice consumers to write reviews.

Some intermediary agencies have turned leaving positive reviews into a business. Various types of reviews are clearly marked with prices, and you can raise the product rating as long as you pay.

However, it was recently revealed that some sellers did not follow the rules and tried to do the opposite by using commissions to lure consumers to leave one-star bad reviews for their competitors.

According to the targeted seller, he received an email from the buyer early in the morning. He was wondering why a consumer would contact him, but he broke out in a cold sweat after seeing the content of the email.

“Hi, I want to tell you something very interesting. I have often been tempted by sellers to leave good reviews, but this is the first time I have been paid to leave a review for a competitor. I don’t know why you were targeted, and they asked me to order from you, return the product, and then write a one-star bad review. But I think your product looks good, so I rejected their offer. There are also relevant screenshots below, thank you for your valuable time.”

According to the seller, the price offered by competitors is $10 for a one-star bad review, an additional $20 for a picture, and another $20 for a video. The highest profit you can make for a bad review is $50!

While some may think this is an exaggeration, the reality is that some sellers are willing to do whatever it takes to improve their rankings, and it is natural to attack their competitors.

In addition to bribing consumers, some sellers even collude with Amazon insiders to ask them to help delete negative reviews from their own product listings and arrange for fictitious negative reviews to appear under competitors' products to gain unfair competitive advantages.

In fact, in addition to sellers and Amazon, the US Federal Trade Commission has also been eyeing the rampant fake reviews on the Amazon platform.

Last week, the Federal Trade Commission said in a press release that it was seeking comments on a series of proposed measures to combat fake reviews, including a ban on the purchase of positive or negative reviews.

“Our rule targeting fake reviews shows that in the digital age, we will use every tool at our disposal to fight deceptive behavior,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection . “This rule, which will impose civil penalties on violators, should help level the playing field for honest companies.”

It can be predicted that as the relevant crackdown systems in the United States become increasingly stringent, various types of fake orders and reviews will become less and less common in the future, and the business environment for sellers will also be improved.

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