With monthly sales of nearly 100,000 units, this product is very popular in North America

If we want to list the most popular and aggressive brands in China in the past few years, we have to mention lululemon. To this day, lululemon has become the world's second largest sports brand with its sports body shaping yoga clothes , and its market value is second only to Nike.

Lululemon has achieved a curve overtaking by virtue of the explosive sales of sports body shaping yoga clothes in China. Some brands have also used this single product to expand in the overseas market . Some sold more than 80,000 orders in the first half of the month on TikTok Shop , and some dominated the BS list of Meiya .

Daily sales exceeded 10,000 in TikTok Shop, and the stock was sold out in the U.S. and Asia

The TikTok Shop official account pointed out that in the "Black Friday Early Purchase" event held last month, sports body-shaping bodysuits achieved sales of over 10,000 orders in a single day. For this single product, the single-day exposure and views exceeded 8 million, and sales increased by 971% month-on-month.

Yien.com noticed that on the TikTok Shop US site, the most popular sports shapewear comes from the brand NcmRyu .

The latest data from Echotik shows that in October , NcmRyu topped the TOP10 sales list of sports and outdoor categories on TikTok Shop in the United States , with sales reaching US $562,700 in the past 30 days .

According to FastMoss 's data , from October 23 to October 29 , a sports body-shaping jumpsuit produced by NcmRyu ranked No. 1 on the sales list of TikTok Shop in the United States , with weekly sales of 42,800 units, a month-on-month increase of 151.93%, and sales of nearly US $420,000 .

Among them, coinciding with the TikTok Shop Black Friday event, the sales of this sports body-shaping jumpsuit reached 10,500 units on October 28 alone .

Since NcmRyu entered the TikTok Shop US site , its total sales have reached 225,000 and total sales have reached $ 2.03 million . And as exposure traffic continues to increase, sales and sales will continue to rise .

NcmRyu has captured the female sports market by focusing on sportswear . On TikTok, NcmRyu can achieve monthly sales of 96,900 pieces, nearly 100,000 pieces, with monthly sales of the single product estimated to reach $840,000.

On TikTok , the #NcmRyu hashtag has reached 3 million views, while the #ncmryu jumpsuit hashtag for the brand’s body-shaping jumpsuit has reached 950,000 views.

Google T rend data also shows that in the past month, the search popularity of NcmRyu has repeatedly exceeded the peak, and it has maintained a high popularity only in the past 7 days.

NcmRyu ’s popularity is naturally inseparable from marketing.

It is reported that in the past month, 26 influencers with hundreds of thousands of followers on TikTok have filmed promotional videos for NcmRyu 's sports body-shaping jumpsuit.

Among them, the expert blogger @marialeslifestyle.tips has 1.5 million followers , and @funnyb_28 and @danyy064 also have more than 700,000 followers . The videos shot by expert bloggers such as @funnyb_28 and @deziyahgenae about this product have been viewed more than 10 million times.

Not only TikTok Shop, NcmRyu has also been sold on Amazon, and it was even sold out.

The overseas market for sports body-shaping bodysuits has great potential. Many Chinese brands have already entered overseas business circles with this product and have gained good returns.

Chinese sellers may have dominated the Amazon single product BS list

Searching for "Women's sports jumpsuit" on Amazon shows that there are 7,000 listings for sale on the platform. And Ennet found that the number of reviews for these listings ranged from a few hundred to a few thousand. But it is worth noting that although the number of reviews is not high, the monthly sales volume is not small.

On the search results page, the sales of most women's sports bodybuilding bodysuits in October were in the thousands, ranging from 1,000 to 9,000.

In the Meiya BS list of this sub-category , the sales volume of this product under the No. 1 brand OQQ exceeded 9,000 pieces in October, and the cumulative number of product reviews reached 5,282 . According to the listing details page, this product was launched in August last year and its country of origin is China.

The Global Intellectual Property Database shows that the holder of the OQQ trademark, which is registered in the 25th category of footwear and clothing and is in effect, is a Zhejiang Hangzhou company, and the trademark has been applied for in many countries such as Mexico, Canada, the United Kingdom, the United States, and the European Union. Therefore, Ennet judges that OQQ, which ranks TOP1 on the BS list, is a Chinese brand.

In addition, in the BS list of this category , the listings ranked 2-6 are all from the brand QINSEN , with product prices ranging from US$23.99 to US$31.19. The second-ranked listing had sales of more than 5,000 units in October, and the other listings ranged from 1,000 to 2,000 units.

Most importantly, these products of QINSEN were launched this year, and some were even launched in August. Another single product was launched on October 5th and is currently ranked fifth on the BS list of this category and first on the new product list.

According to a query on the global intellectual property database , there are four "QINSEN" trademarks in the world, three of which are registered in the clothing, footwear and hats category. They are from two companies in Xiamen, Fujian and Yiwu, Zhejiang. However, the trademark of the Xiamen seller is effective in Europe. Therefore, Yien.com speculates that the QINSEN sports body-shaping jumpsuit that is selling well on the Amazon website comes from this Yiwu seller.

Following QINSEN is the brand YIOIOIO , whose listing sold over 3,000 products in October, and both the listing and trademark application information show that the brand is still from China.

The next brand on the list that sells sports body-shaping jumpsuits is RXRXCOCO, which also comes from China.

Obviously, Chinese sellers have already dominated the Amazon US site in this subcategory.

Fujian and Guangdong have mature industrial belts, and Chinese sellers have more advantages

As outdoor sports become more popular, sportswear brands are also flourishing. For example , in its latest quarterly financial report, lululemon's sales increased by 18% year-on-year to US$2.21 billion in just three months.

If divided by gender, the women's sportswear market is "on the rise".

" Women have always been neglected compared to men in the sportswear market . However, various data show that sales of women's products in this field have now exceeded those of men , " said an American business analyst .

FMCG data shows that the global adult women's sportswear market size was US$17.5 billion in 2022 and is expected to reach US$70.9 billion by 2030, with a compound annual growth rate of 19.11% during the forecast period from 2023 to 2030.

In a survey, more than 70% of sports industry insiders believe that the women's sports market will grow by more than 15% in the next three to five years , with the sportswear market growing at a rate of 7.19% .

By region, North America has always maintained the first place in the sportswear market share, and its market size reached US$83.04 billion in 2022. This is related to the local consumers' preference for outdoor sports. According to surveys, the penetration rate of outdoor sports in the United States is as high as 50%.

In terms of the global market, Globe   Newswire data shows that the global sportswear market size was US$182.01 billion in 2022 and is expected to grow from US$193.89 billion in 2023 to US$305.67 billion in 2030, with a compound annual growth rate of 6.72% during the forecast period.

As the world 's largest sportswear production base, 65% of the sportswear on the international market is made in China . Fujian and Guangdong have each formed a relatively mature sportswear industry cluster.

Compared with overseas local sellers, Chinese sellers are not only gradually gaining recognition in terms of brand, but also have extremely strong industrial chain advantages, and may shine even more in this market in the future.

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