Amazon's market value has returned! As the market warms up, orders from Chinese sellers are "soaring"

In early February , Amazon released its fourth quarter and full-year financial report for fiscal year 2022. Its profits in the fourth quarter plummeted by 98%, and its full-year net loss reached $2.7 billion, setting the company's worst performance in history . CNBC commented that 2022 was the slowest year for Amazon's growth since its listing.

When the industry was full of pessimistic voices, Amazon suddenly brought good news.

Recently, according to the latest report from US media Insider, Amazon's market value has returned to the "1 trillion US dollar club".

Amazon's stock price has risen 18% in 2023 , according to the latest data.

In 2022, affected by inflation, rising interest rates and declining investor confidence, Amazon's market value shrank from US$1.7 trillion at the beginning of 2022 to about US$834 billion , a 51% drop , the biggest drop since the 80% plunge in 2000.

Currently, the US economy has begun to improve, the inflation rate has declined, and the labor market demand is strong. The concerns of investors and US consumers about the economic situation have also eased.

Analysts predict that the revenue of technology giants such as Amazon, Google, Apple, Microsoft and Meta will continue to grow this year.

Some securities firms predict that Amazon's stock price will rise sharply this year, and Amazon's stock price will reach $160. If this goal is achieved, Amazon's stock price will return to its peak in April 2022.

However, according to CNN statistics, Amazon's stock price has an upside potential of 34.38%, the average target stock price is $135, and the highest stock price is expected to be $164.

The rise in Amazon's stock price also reveals the positive trend of the market this year.

The number of orders from Chinese sellers has surged! A good start

After the epidemic was lifted, many people believed that the darkest moment of cross-border e-commerce has finally passed! The time to bottom out and rebound is just around the corner!

According to the latest research report released by AliExpress , nearly 80% of merchants remain very optimistic about China's overall cross-border export situation in 2023 .

On the AliExpress platform, Midea's sweeping robots are particularly popular. Since the beginning of the year, Midea's sweeping robot stores have received orders from many countries including Spain, France, and Russia , and have sold thousands of sweeping robots .

Zeng Qiuping, founder of domestic coffee machine brand HiBREW , has high expectations for this year's market. He said that he expects HiBREW 's capsule coffee machine exports to increase by more than 25% this year.

With the relaxation of epidemic control, domestic and foreign trade will become easier. The supply chain and daily work operations of cross-border sellers will no longer be affected by the epidemic. Sellers' daily procurement and delivery will return to normal, and consumers will receive goods faster.

Under the organization of relevant government departments, foreign trade enterprises in many provinces in China have been rushing to overseas markets to win orders. Enterprises in Zhejiang Province alone have received more than 18 billion yuan in potential orders .

Since the Spring Festival, many provinces in China have also made stabilizing foreign trade and foreign investment an important economic goal .

Foreign trade companies that have not traveled abroad for three years due to the pandemic have a great need to maintain customers and expand markets. At the same time, many overseas customers will come to China to purchase this year, and the demand for new products will usher in a rapid growth.

Many foreign trade companies are full of confidence in this year's overseas business and are ready to make a big effort.

As the market picks up, some foreign trade companies have seen a surge in their demand for workers. They began to "grab people" across provinces by chartering planes and cars after the Chinese New Year . It has to be said that this generation of foreign trade people is really working hard!

Sellers must grasp the latest trends in the e-commerce market in 2023

For sellers, while promoting overseas business, it is also necessary to understand the new trends in the overseas e-commerce market in 2023, especially the US market.

According to Feedvisor ’s latest 2023 US e-commerce market research report, there will be several new trends in the US market in the new year, and sellers must pay attention.

First, in 2023, the market share of mobile e-commerce and social e-commerce in the United States will continue to increase, and they may even dominate.

According to statistics, in 2022, mobile e-commerce in the United States accounted for 39% of the total e-commerce sales in the United States, and it is expected to double in 2023. At the same time, the development trend of social e-commerce in the United States is also extremely rapid, and the market size is expected to reach US$79.64 billion by 2025.

Secondly, major brands and retailers will use more video marketing. According to research data, 73% of consumers are likely to place an order after watching a video ad, and 54% of consumers hope to see more video marketing from brands they support.

Third, consumers’ brand loyalty will decline. Affected by inflation, more and more consumers will pay more attention to the cost-effectiveness of products when shopping. Therefore, these consumers may give up the brands they have been buying before. For brand owners, it is necessary to adjust their operating strategies to improve consumers’ brand loyalty.

Fourth, the demand for membership subscription services will increase. Many consumers will choose membership subscription services in order to obtain exclusive discounts and faster delivery services. This demand will continue to rise in 2023.

Fifth, in 2023, major companies will pay more attention to the return on advertising investment. Major brands will also use more advertising measurement tools to improve the return on advertising investment.

Sixth, according to the survey, sales of some categories grew very rapidly in the third and fourth quarters of 2022, and it is expected that demand for these categories will continue to be strong in 2023.

Among them, sales of gifts, flowers and food increased by 325% quarter-on-quarter, and jewelry, watches, toys and games also maintained a steady growth trend. Sellers of related products can focus on these categories in 2023 according to market demand.

Seventh, the impact of artificial intelligence on the e-commerce market will become increasingly greater. In 2023, artificial intelligence technology will be more widely used in the entire workflow of e-commerce. The recently popular ChatGPT is an example. Because ChatGPT uses algorithms and a large amount of text training to automatically generate artificial intelligence content, users only need to make demands to let it complete instructions such as answering questions, writing codes, and creating texts. Some cross-border sellers use ChatGPT to generate product descriptions , which greatly improves work efficiency. At the same time, ChatGPT can also be used to automatically reply to customer questions.

It is worth noting that in 2023, Amazon sellers will use artificial intelligence for pricing, because the market environment and consumer behavior are constantly changing, and AI-based pricing is more adaptable to market demand.

In general, in 2023, the cross-border e-commerce industry will maintain a strong growth momentum, new market opportunities have arrived, and there is a lot for Chinese sellers!

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