Countdown to the 2023 Shopee Brand Growth Summit: Gathering strength from all regions to activate the core development engine of brand overseas expansion

June 19, 2023, China - The 2023 Shopee Brand Growth Summit will kick off on June 29. The theme of this summit is "All-round attack, brand upgrade". Liu Jianghong, general manager of Shopee's cross-border business, will work with platform experts to focus on the "all-round" upgrade of brands going overseas , find the right focus for brands from the three dimensions of products, marketing, and store power, deeply analyze platform trends, share consumer insights, unlock a wealth of brand building tools , and announce the official support plan for brands going overseas. At the same time, the summit also invited many well-known brands and industry leaders to discuss the experience of brand building overseas and explore new business opportunities overseas .

2023 Shopee Brand Growth Summit will be held on June 29

The wave of brands going global has arrived, and data trends show high growth potential

In recent years, the global Internet penetration rate has continued to increase under the catalysis of the epidemic. At the same time, more and more Chinese brands are favored by global consumers. The "China Brand Global Trust Index" released by Ipsos shows that the global trust index of Chinese brands has shown a good growth momentum, with the growth rate ranking first. In addition, according to Shopee's observation, the number of younger buyers under the age of 34 with clearer consumption goals has increased, and this group of consumers has a different shopping method from the previous generation. They pay more attention to quality and trust . This means that Chinese brands are facing unprecedented opportunities, and the brand's overseas expansion has entered a golden period.

As a leading e-commerce platform, Shopee is committed to helping brands connect with local consumers efficiently. It not only provides a series of targeted support solutions, but also builds exclusive traffic portals for brands, creates promotional festivals such as the 10.10 Super Brand Festival and Super Brand Day, and helps brands adapt to the ever-changing environment and unleash their growth potential. According to Shopee platform data, two hours before the 10.10 Super Brand Festival last year , the number of orders on Shopee Mall surged 220 times compared to normal days .

Shopee helps new and old brands find the right growth drivers through full-area upgrades

At present, the global digital economy is developing in full swing. Brands going overseas are both opportunities and challenges. Especially for cross-border brands, how to use their unique advantages to quickly open up new growth curves overseas through digital channels has become an important issue. Some brands that have gone overseas first have achieved outstanding results with the help of Shopee:

● Open source traffic diversion, "Made in China" achieves brand leap: Yongyao Technology, which has accumulated more than ten years of OEM experience, took the first step to go overseas last year, entering Shopee with its own brand TJean, and developing customized products for various markets, and continuously investing in Shopee advertising, Shopee x Facebook advertising (CPAS) and Shopee affiliate marketing (AMS) to accumulate brand potential. On the day of Shopee's 12.12 birthday promotion last year, TJean relied on the high-customer-order household barbecue machine and the efficient traffic conversion of the official CPAS, which drove the sales of the entire site to 44 times that of normal days, of which the CPAS production ratio was as high as 29 times, contributing more than 25% of the store orders . Thanks to the support of Shopee's localized fulfillment, the brand's orders during the promotion period were even more rapid.

● Expanding high-end product lines, well-known domestic brands break through Southeast Asia: At the beginning of 2023, the well-known domestic brand 361° began to focus on Southeast Asia, changing the brand passivity and product selection blind spots of the original offline dealer model, facing local consumers directly with Shopee online direct stores, and putting several mid-to-high-customer basketball shoes products on Shopee, supplemented by marketing methods inside and outside the site. Within two months, the average daily GMV of the Philippines site doubled, and the market share of basketball shoes among domestic brands soared to the second place on the platform.

Shopee's customized differentiated growth paths for different brands have achieved remarkable results, and the successful experiences of these brands will undoubtedly inspire more companies going global in the future. At the "All-Area Brand Upgrade" 2023 Shopee Cross-Border Brand Growth Summit on June 29, the platform will also comprehensively upgrade the three dimensions of products, marketing, and store power, and invite many well-known brands and big names to gather on site to discuss new paths for sustainable growth of brands going global.

Shopee Platform