Nearly 10 big sellers have raised funds, and this track continues to be hot!

Traditional products with strong demand are given new life!

As a well-deserved evergreen best-seller , clothing has attracted a large number of players to join the market. However, if cross-border sellers want to successfully break through in the clothing category, they still need to think a lot.

From the demand side, unlike the past demand for covering the body with clothes to keep warm, consumers now have an increasing demand for personalized clothing. This means that understanding the segmented needs of consumers and directly addressing their pain points have become the key for current clothing sellers to "reinvent".

Competing to "sell" clothes, cross-border sales financing news continues

China is a major light industrial country. Whether it is clothing, accessories, or shoes and hats, it has a manufacturing industry cluster from design, fabric and finished product manufacturing to warehousing and logistics. Relying on the advantages of the clothing supply chain and other factors , Chinese clothing is exported overseas and has produced many well-known sellers, such as SHEIN, Sevi, Zaful, Full Quantity Full Speed, Cider, Urbanic, Starlink, Cupshe, TAKA Original, PatPat, Bloomchic, etc.

Whether it is swimwear, women's wear or children's wear, they are currently "conquering" various clothing segments and have successfully become a hot star brand overseas.

In May this year , the famous clothing giant SHEIN topped the iPhone App Store's App download rankings for all categories in the United States, beating a number of well-known cross-border e-commerce platforms; Savi's sales revenue of clothing and accessories in the first half of 2021 exceeded 1.5 billion yuan, and its sales have been increasing year by year in the past three years, with a gross profit margin of more than 70%; Cider received four rounds of financing within one year of its establishment, with a valuation of over 1 billion US dollars, becoming one of the fastest-growing unicorn companies in the world; the swimwear brand Cupshe is a favorite of American consumers and has more than one million fans on Instagram and Facebook; the trendy clothing brand TAKA Original has gone overseas from China and has captured the hearts of young people of Generation Z in developed countries such as Western Europe, the United States, and Japan; Bloomchic is gradually building its core competitiveness overseas by focusing on the plus-size women's clothing sector...

Clothing sellers have achieved remarkable results in overseas markets, and capital is also optimistic about this track. According to incomplete statistics from the editor, nearly 10 cross-border clothing sellers have successfully completed one or more rounds of financing. In addition, Savi is also rushing to go public.

Cross-border e-commerce promotion marathon welcomes the shining summer shopping season

The apparel industry has a bright future, but there are also many practitioners. If apparel sellers want to stand out in the current fierce competition, they still need to make a lot of efforts. One very important part is to understand consumer shopping needs. It is the peak season for summer sales, so let us focus on the summer sales opportunities in the US market!

The United States is the second country in the world in terms of fashion e-commerce revenue . It is estimated that the e-commerce revenue of clothing, footwear and accessories retail products in the United States will reach 136 million in 2022, an increase of 9% compared with last year . May to August every year is the peak season for summer promotions . Many American consumers are eager to take this opportunity to update their wardrobes and enjoy the good summer time . Under the huge consumer demand, the 2021 summer shopping season is the third largest holiday in the United States in terms of sales growth, second only to Black Friday and Prime Member Day .

Summer apparel and accessories, sports and fitness apparel, basic and classic items, and clearance sales of out-of-season merchandise are the hot-selling items in the U.S. summer promotion.

Generally speaking, during the summer promotion period, many American consumers prefer the direct e-commerce shopping model, buying things on the retailers, brands or merchants' own websites, and their shopping characteristics are attention to details, careful consideration, and smart consumption. At this time, clothing sellers can emphasize the timeliness of summer promotions to attract American consumers to act quickly; use email notifications to allow consumers to easily track goods and provide timely customer service; and win trust with high-quality products and gradually accumulate customer loyalty.

Step-by-step discounts and full-funnel strategies help you seize summer promotion opportunities

To seize the summer promotion opportunities, these alone are naturally far from enough. Meta's exclusive marketing manual for the summer shopping season shows that methods such as tiered discounts and full-funnel strategies are the key for merchants to stand out. Next, let us take a closer look.

1. Use tiered discounts to maximize sales. Summer sales will last from May to August. During the long summer promotion season, it is wise to adopt a tiered price reduction strategy.

The early summer promotion is a good time to attract new customers. At this time, you should promote the hot-selling products of the season and use small discounts such as member discounts and first-time product discounts to earn the first wave of sales.

Next, merchants can set up discounts for multiple product combinations for basic or essential items, for example: 20% off for three items, to entice customers to buy more of their desired items.

The focus of August is to clear inventory, and use bigger discounts to boost sales of out-of-season or off-season goods.

2. Use a full-funnel strategy to solve summer promotion problems in all aspects. In summary, it means leveraging influencers, making good use of information solutions and dynamic product catalog advertising.

Upper funnel : Leverage influencers and short videos to bring brands into the public eye. If you want to expand the popularity of your products and brands in the United States, influencers and short videos are indispensable helpers. This type of content is more lifelike and more touching. Sellers can work with influencers through Meta's official approved agents to create Reels ads, and meet those people who are browsing Instagram with the intention of "shopping".

Middle-level funnel : Make full use of information solutions to build a bridge of communication. According to the survey, 75% of people prefer to communicate with companies through text messages compared to other communication channels; and the epidemic has also accelerated the global merchants to communicate in the form of text messages. Through Meta's official approved agents, merchants can open up Messenger communication channels on independent websites, use click-to-Messenger ads, one-time notification functions and set up automatic replies to achieve full-time cross-time zone customer service support.

Lower funnel : Make good use of dynamic product catalog ads to significantly drive sales conversion. The first round uses dynamic ads (DABA) targeting a broad audience to search for potential customers; the second round conducts remarketing to people who have browsed products or added products to the shopping cart but have not paid for them in the past 14 days.

Through Meta's official approved agent, after confirming the account limit, advertising and homepage compliance, and website and APP infrastructure are normal, a "pre-trip" inspection will be carried out against the following checklist.

Fei Fei Jang, Meta Greater China Customer Solutions Director, explained the specific solutions of Meta products. Click on the video below to learn ↓↓↓

3. More creative techniques to help you firmly attract the audience's attention . In addition to the above methods, here are some tips that can make your summer promotion marketing more effective, don't miss them:

•When using dynamic product ads, tell brand stories in a variety of ways to enhance them ;

•Use Stories stickers and animated graphics to create a unique brand identity and make it stand out ;

• Emphasize interaction with customers and use voting ads to make customers more involved in brand promotions ;

• Make click-to-Messenger ads more “human” and highly recreate the feeling of communicating with a physical salesperson .

Listen to the creative class of Nicholas Hong, Creative Strategy Director of Meta Greater China Creative Shop, get a complete creative strategy for summer promotions, and get inspiration from real cases ↓↓↓

It is worth noting that in addition to the above practical information, Meta has also prepared more informative practical content for cross-border sellers!

Click on the link:

https://reachtheworldonfacebook.com/mega-sales-day/summer-sales?utm_source__c=enec&utm_medium__c=The_headline_advertorial_on_wechat&utm_campaign__c=MSD_02_Bamboo , register now!

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