20,000 items were sold in 3 days, and the seller’s order volume exploded!

On March 3, Lazada launched its biggest birthday promotion in the first half of the year. Local consumers showed great enthusiasm for buying. Just 11 minutes after the sale started, the platform's sales increased 11 times. At the same time, multiple categories such as shoes, clothing, accessories, and luggage all experienced a big explosion, with both sales and order volume soaring.

In this shopping spree, fashion accessories, one of the main characters, are wildly sought after by Southeast Asian female consumers due to their advantages such as light weight, low average order value and high repurchase rate. As a result, Zigu, a merchant that specializes in accessories, has seen a surge in orders, with the overall order volume increasing by 3771% compared to last year, and sales of popular items exceeding 20,000 pieces.

Over 20,000 items were sold in the first three days of the promotion , and merchants outperformed their peers with hot-selling products

When talking about Yiwu, the first thing that comes to mind for many people is the small commodity city with a wide variety of products. Relying on the advantages of Yiwu's industrial belt, many local companies have gone abroad and exported Yiwu's various small commodities to overseas countries.

As one of the accessories merchants in Yiwu's industrial belt, Yiwu Zigu Information Technology Co., Ltd. has already tasted the dividends of going overseas.

In 2021, Zigu, which mainly sells DIY accessories such as bracelets and necklaces, expanded into the Southeast Asian market and chose Lazada as its entry point into Southeast Asia. In just over a year, Zigu has achieved impressive results, with the order volume climbing from 0 to over 20,000, and the monthly GMV also increasing to more than 80,000 US dollars.

Behind the surge in orders and GMV is Zigu's creation of hit products. With its rich product line and strong supply capabilities, Zigu has created more than a dozen hit products in more than a year, including five links with monthly sales of over 10,000. It has created a large number of hit products quickly and pushed the GMV of multiple sites into the top 30 of the category.

With the early achievements, Zigu developed more rapidly in the later period. During Lazada’s birthday promotion in March , Zigu also set a new growth record.

Take the Philippines site as an example. During Lazada's birthday promotion in March , Zigu's order volume and GMV increased by 3771% and 970% respectively. It is not an exaggeration to describe it as soaring. There are also popular items that are snapped up by consumers. More than 20,000 pieces were sold during the promotion, contributing a lot of revenue to the company.

"The diversity of products provides us with more possibilities to create hits," said the head of Zigu. Although there are more than a dozen hits, the strategies are basically the same. For a mask hit sold in Thailand, the first step is to investigate market preferences, the second is to develop related products, and the last step is critical, using price advantages, advertising and event investment to promote the hit. Of course, the traffic waterfall during the promotion period should not be missed, because it can quickly accumulate data for the product.

With frequent hit products and soaring performance, what is Zigu’s killer feature?

With three sharp swords in hand, Zi Gu gallops across Southeast Asia

Many businesses choose Southeast Asia as their first choice for overseas expansion, not only because of the fierce competition in the European and American markets, but also because of the increasingly strong and diverse demands of local consumers. Bain Consulting predicts that the e-commerce market in Southeast Asia will reach US$234 billion in 2025.

Among them, female consumers account for far more than half, occupying the mainstream of the Southeast Asian consumer market. They like to buy various products such as clothing, beauty products, accessories, etc. Some merchants have sensed the opportunity and have made layouts in these categories. Accessories, which are highly sought after by women, are a hot category for them in the Southeast Asian market.

In addition, due to the large number of Chinese people in Southeast Asia, they are relatively receptive to Chinese products, and many Chinese merchants choose Southeast Asia as their first stop. Chinese merchants are well aware of the habits of female consumers in Southeast Asia. As Korean dramas become more and more popular in Southeast Asia, accessories with Korean elements are increasingly favored by local female consumers, such as special-shaped necklaces and earrings with pearls.

Zigu is no exception. When conquering overseas markets, it chose Southeast Asia as an important stop for its overseas expansion. The company's products can be sold well in Southeast Asia. Excellent market opportunities are only a prerequisite. What is more important is the joint efforts of multiple teams, namely the three major weapons of product line, supply chain, and platform support.

Zigu is located in Yiwu, the world's largest small commodity wholesale market, and jewelry is one of Yiwu's pillar industries. A large number of upstream jewelry suppliers gather here, constantly launching new and fashionable jewelry. With its superior geographical location, Zigu can fully utilize its product line advantages to capture first-hand information, which is a great support for the company's product development.

Being at the source of the jewelry supply chain, Zigu has a great advantage. "We can place orders quickly and process them quickly," Zigu said. Strong supply chain support gives the company a higher price advantage, and good quality and low price are more attractive to consumers, which can also bring more order conversions.

"The company's outstanding performance is inseparable from the support of the platform," Zi Gu said frankly. During the promotion period, the platform will provide various flash sales subsidies and shopping allowances, allowing merchants to enjoy the promotion traffic while passing on the benefits to consumers, which plays a key role in the conversion of orders. In daily operations, Lazada platform clerks Zijun and Kris will also assist in building stores, provide some activity resources from time to time, and help merchants solve logistics problems.

From 0 orders at the time of entry to more than 20,000, Zigu's order volume is steadily increasing, driven by the consumption economy level of young consumers in Southeast Asia. According to Worldometers data, as of August 2021, the average age of the population in Southeast Asia is less than 29 years old, more than 60% are under 35 years old, and only 7% are over 65 years old. The energetic consumers are also sending a signal: with huge productivity and consumption power, cross-border e-commerce merchants will have more possibilities if they dig deep into this area.

For many cross-border merchants, Southeast Asia has become a battleground. There are many local e-commerce platforms. If you want to make a quick difference in Southeast Asia, a suitable platform is a prerequisite. As the favorite of Southeast Asian consumers, Lazada occupies a large share of the local market and has a strong momentum in various countries. It is the choice of many merchants going to the Southeast Asian market.

Merchants who want to seize the opportunity and make a big splash in the Southeast Asian market can click "Read original text" below to join Lazada and explore more opportunities.

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