The cross-border circle is a place where hidden dragons and crouching tigers are everywhere. Not only the highlights of big sales and billions of revenues are enviable, but as long as you choose the right path, small and medium-sized sellers are no less impressive and can also receive thousands of orders a day and make a lot of money.
Many people in the industry say that due to their early development, cross-border sellers in South China such as Shenzhen and Guangzhou are generally strong. However, as cross-border e-commerce has become more and more the first choice for domestic sellers to expand their business development in recent years, the number of sellers engaged in cross-border e-commerce business in the Yangtze River Delta region has also been increasing year by year.
Take Yiwu as an example. In recent years, many sellers have emerged who hope to gain benefits from the new cross-border blue ocean, including Yiwu Haimai Import and Export Co., Ltd. They have relied on their own strength and worked hard all the way. After only one year in the industry, they have achieved an excellent result of over 4,000 orders per day on the Southeast Asian e-commerce platform Shopee. How did they do it?
After one year in the industry, the daily orders exceeded 4,000, and the operational secrets were revealed!
Founded in February 2020, Yiwu Haimai entered Shopee on March 1, 2020. During the mid-year promotion in 2020, the daily order volume reached 3,000+, and the order volume has maintained a steady growth since then. In the just-concluded 4.4 promotion, the daily order volume directly exceeded 4,000... Yiwu Haimai believes that such excellent results are due to the strong support of the platform and the market and its own long-term efforts.
It is understood that the main reasons why Yiwu Haimai entered Shopee were that they saw the vast development space in the Southeast Asian market and witnessed their friends doing business on Shopee and successfully making certain profits. Overall, they felt that Shopee was a platform that was more suitable for small and medium-sized sellers.
Yiwu Haimai said that they have been operating a supply chain for home furnishings and general merchandise in China for 10 years. With a mature supply chain and advantages in supply and cost, Haimai is very adept at selling goods on Shopee. Moreover, they entered Shopee just as the epidemic broke out. Consumers were affected by the home quarantine policy, and the demand for home furnishings and general merchandise increased significantly, which also accelerated the development of Yiwu Haimai on the Shopee platform.
It is understood that Yiwu Haimai's daily order volume can be maintained at around 500-600. During the 2020 mid-year promotion, Yiwu Haimai's daily order volume reached more than 3,000, and it was only a few months after Haimai entered Shopee. In the just-concluded Shopee 4.4 promotion, Yiwu Haimai's order volume directly exceeded 4,000 orders.
Such good results are inseparable from the efforts of the sellers themselves. Yiwu Haimai said that in terms of product selection, they basically make decisions based on sales data and their own supply chain conditions. Specifically, ↓↓↓
1. Pay attention to and screen the hot-selling products at the front desk in a timely manner; 2. Use relevant tools to thoroughly analyze the sales data of hot-selling products to confirm the target customer groups, specific sales conditions, cost and profit of the products; 3. Evaluate whether this hot-selling product has supply chain advantages.
Through the above process, Yiwu Haimai can be more accurate in product selection, and its products are closer to consumers' preferences, which can also greatly increase the success rate of store hits.
In addition, Yiwu Haimai will actively communicate and chat with buyers to understand their needs and usage feedback more directly, and learn some details that cannot be reflected by the background data. This approach can not only provide inspiration and direction for new products, but also facilitate the promotion and improvement of existing products.
The platform and sellers grow together, Shopee's all-round support helps sellers to increase sales
Although the explosion in orders has a lot to do with the sellers themselves, Yiwu Haimai said that the ability to gain a foothold in the Southeast Asian market so quickly and achieve good results of over 1,000 orders per day is closely related to a series of services provided by Shopee's cross-border team to help sellers grow.
"On Shopee, from a novice cross-border seller to achieving explosive sales, you will receive meticulous care at every stage," said Yiwu Haimai. From entry, product selection, incubation to becoming a mature cross-border seller, Shopee will provide corresponding support and professional services at each stage.
For example, when sellers join the platform, they will be given commission discounts and freight subsidies, the account manager will also share the market needs and policy updates of each site in real time, and Shopee will also regularly organize offline skill sharing and success case analysis activities. In order to better serve Yiwu sellers, Shopee has also established an operation center in Yiwu and regularly offers seller training courses to provide all-round help to local sellers of all types on the road to going overseas.
Haimai said that in addition to providing sellers with sufficient guidance in operations, Shopee is also very friendly to sellers in terms of logistics, and has also established a local transshipment warehouse in Yiwu↓
1. Simple delivery. You only need to send the goods to the transshipment warehouse without worrying about the subsequent logistics matters; 2. Cheap freight. The overall logistics price is about 30% lower than the market price; 3. Fast logistics. If small and medium-sized items are transported by air, they can reach the destination in as fast as 3 days.
In addition to helping sellers with operations and logistics, Shopee also provides great financial support to sellers. It is understood that no deposit is required to join Shopee, and there is a commission-free discount for the first three months. There is no need to prepay logistics fees, and even advertising funds can be recharged from the account balance.
In this regard, Yiwu Haimai said: "These cash flow policies for sellers are really helpful for start-up companies like us. They can not only solve the initial funding problem, but also reduce the pressure on us to operate stores."
In summary, Shopee is indeed the first choice for sellers who want to enter the cross-border business in Southeast Asia. Sellers can not only rely on the platform's basic traffic dividends, but also get a lot of professional guidance and help, and use the platform's various marketing tool matrices to open the traffic valve. In addition, in basic services such as logistics, there are also multiple channels for sellers to choose from.
Although the Southeast Asian market is indeed a blue ocean, and Shopee's one-stop cross-border seller solution can also allow new sellers to gain huge profits in the shortest time. However, no market can be profitable without doing anything. Instead, it requires sellers who are truly dedicated and willing to dig deep to explore. If you are ready to dig gold in Southeast Asia, then Shopee is your next best choice for explosive sales.
Click the link below to sign up for Shopee, and the official fast green channel will be open to you! Now you can enjoy the first three months of commission-free policy, so start your journey to Southeast Asia! Sign-in link : https://shopee.cn/s/9JUsiXK Shopee Yiwu Hot Sales |
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