A seller in Shenzhen gave out bonuses, with employees receiving up to 390,000 yuan

Affected by the sluggish consumption in overseas markets, the growth of the cross-border e-commerce industry this year has been limited. The revenue and profits of some companies have increased slightly compared with last year, while other companies have not been able to cover their expenses or even suffered losses due to overstocking or over-expansion. Under such market conditions, companies that can still maintain rapid growth must have some core competitiveness.

Among the many categories of products going overseas, the clothing industry is highly competitive, but many big players have also emerged, such as fast fashion giant SHEIN, CUPSHE, which has received financing, and Xike. Year-end bonuses are a criterion for testing company profits. This year, the clothing category has begun to score again in this link.

Shenzhen cross-border company issued bonuses, and some employees received 390,000 yuan

According to sellers in the industry, an e-commerce company in Shenzhen recently distributed bonuses and dividends for 2022. Some employees received bonuses of more than 390,000 yuan, and other employees received bonuses of 360,000 or 130,000 yuan, which made workers in the cross-border circle very envious.

However, the onlookers were confused about the bonus and dividend. Was it the equity dividend of the old employees or the business bonus? One seller took out his keyboard to analyze: If this is a dividend from ordinary operations, then the bonus is very good. Preliminary analysis shows that the performance should be between 5 million and 10 million US dollars. If there are several top links in the red ocean, it is not difficult to get these dividends.

This is very close to the answer. I checked and found that this cross-border e-commerce company was founded in 2014. It mainly sells fast fashion women's clothing brands and is committed to promoting its own brands to the international market. Its current sales market covers most of Europe and North America. The company is headquartered in Shenzhen, has a branch in Guangzhou, and has a modern warehouse of more than 3,000 square meters in China.

Recruitment information shows that the company has 50-150 employees and implements the Amoeba model of business philosophy, with a base salary + high commission salary structure. "Many operators in the company earn more than 100,000 yuan in commissions, and of course there are operators who receive a base salary." More than 90% of the company's employees were born after 1995, and they purchase five insurances and one housing fund upon joining the company, with the first to third levels of free choice.

Recently, the company has released some job openings, including fashion designer, clothing quality, overseas brand manager (boutique), Tik Tok operation store manager (women's clothing category), senior Amazon operation (boutique), swimwear designer (Amazon development direction), KOL promotion team leader/supervisor, etc. It is not difficult to see that one of the company's main channels is Amazon, it attaches importance to the overseas promotion of the brand, and has already laid out the Tik Tok platform where clothing categories are popular.

The company only sells high-quality women's clothing brands and does not distribute goods. All products are shipped through FBA. It has a large scale, strong supply chain support, a designer development team, its own pattern maker room, a fabric development team, and a mature product development process, which can guarantee product quality and profits. Operations only need to do a good job of operations, not product development.

This company is a powerful one. It said that there are many BS in the products currently operated , and the reviews are kept at a very good level. According to the senior Amazon operation recruitment office, the price of the guest is 15-45 US dollars, the monthly sales volume is less than 4000 Pcs, and the daily sales of a single link is less than 100+ Pcs. Partners can move to the operation specialist/operation assistant position. The strength is obvious!

In addition, the overseas brand manager is required to have more than 2 years of experience in overseas marketing of clothing brands, more than 1 year of management experience and 1-2 mature brand marketing practices, and those with experience in SHEIN/Zaful independent website work are preferred. Overseas expansion is orderly.

The year-end bonus is definitely linked to the seller’s performance. In this year’s cross-border e-commerce circle, many sellers in the clothing track have achieved good results.

SHEIN leads the pack, with apparel sellers performing well

Relying on the advantages of the domestic clothing supply chain, well-known top sellers such as SHEIN, Savi, and Zaful have emerged in the industry . These brands enjoy a high reputation abroad. In addition to the top sellers, many sellers such as Quanliangquansu, Cider, Urbanic, Starlink, Cupshe, TAKA Original, PatPat, Bloomchic, etc. have also developed rapidly and become big sellers with a certain degree of popularity in the industry.

In the "2022 BrandZ™ Top 50 Chinese Global Brands" and its sub-lists released by Google and Kantar , more than 20 cross-border e-commerce industry brands were listed, including SHEIN, Cider, and HALARA (full volume and full speed).

While these big sellers are exporting domestic clothing overseas, they are also reaping great rewards in this field.

First up is the fast fashion giant SHEIN. Recently, SHEIN has become the most downloaded shopping app in the world, once again gaining high attention.

According to the latest data from Apptopia, a mobile app analytics platform , SHEIN is the most downloaded shopping app in the world in 2022, with 229 million downloads, surpassing Amazon, which ranks fourth. In the US market, SHEIN ranks second in downloads and Amazon ranks first. However, SHEIN's downloads in the US market far exceed other platforms, but the gap between it and Amazon is not large.

In the first half of 2022, SHEIN's sales have exceeded US$16 billion, with a year-on-year growth rate of more than 50%. During the peak sales season in the second half of the year, SHEIN is expected to achieve its annual sales target of US$30 billion.

HALARA is a fast fashion export cross-border e-commerce brand similar to SHEIN. It focuses on cost control and provides top-quality and highly expressive sports and leisure clothing. All core team members are from well-known first-tier companies such as Amazon, Google, Microsoft, and Facebook. The brand has completed a $100 million Series A financing and is developing rapidly.

Cider received four rounds of financing within one year of its establishment, with a valuation of over 1 billion US dollars, becoming one of the fastest growing unicorn companies in the world. It has greatly improved the efficiency of every link such as design, supply chain management, advertising, logistics delivery, etc. through data and intelligence, and comprehensively upgraded the traditional clothing e-commerce model. This year, Cider has sold its products to more than 100 countries and has become one of the fastest growing fashion brands in the world in recent years.

Clothing giant Savi has also achieved impressive results. Many products of its three major clothing brands, Avidlove, Ekouaer and Coofand, have successfully entered the top five of Amazon Best Sellers in their subcategories, and their sales have all exceeded the 100 million yuan mark. Among them, Ekouaer's annual sales last year were close to 1 billion.

In addition, more clothing sellers have also achieved remarkable results. For example, the swimwear brand Cupshe has over one million fans on Instagram and Facebook, becoming a favorite of American consumers; the trendy clothing brand TAKA Original has gone overseas from China and has captured the hearts of young people of Generation Z in developed countries such as Western Europe, the United States, and Japan; Bloomchic is gradually building its core competitiveness overseas by focusing on the plus-size women's clothing sector...

Seeing the potential of the clothing market, Temu was launched in September this year, focusing on women's clothing. Its website also highlights women's clothing and supports this category with traffic and resources. Today, Temu's downloads continue to increase, and the download volume has exceeded 10 million.

The clothing category is highly competitive, but it is still a mature and lucrative track.

Shenzhen Sellers

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Year-end bonus