eBay releases 2023 auto and motorcycle parts overseas strategic categories to help Chinese sellers seize opportunities in overseas expansion

eBay releases 2023 auto and motorcycle parts overseas strategic categories to help Chinese sellers seize opportunities in overseas expansion

eBay continues to invest in auto parts and motorcycle parts to strengthen its leading position in online sales

December 29, 2022, Shanghai - eBay, the global leader in online transactions for auto and motorcycle parts , has released its 2023 strategic categories for auto and motorcycle parts overseas expansion, helping Chinese sellers and auto and motorcycle parts manufacturers to plan ahead for high-potential categories in 2023 , seize the development opportunities of cross-border e-commerce, and expand overseas markets with high quality.

eBay continues to invest in the auto parts category to improve the transaction experience for both buyers and sellers

In recent years , the overseas auto and motorcycle aftermarket has seen strong demand, and the trend of online consumption and e-commerce has become more prominent. According to data statistics company Statista, global online auto parts sales will grow from US$56 billion in 2020 to US $140 billion in 2027 , a nearly three-fold increase in market size.  

eBay Motors is one of the world's largest online markets for complete vehicles and auto parts, selling complete vehicles and accessories such as cars , motorcycles , and all-terrain vehicles, with more than 10,000 subcategories and an annual transaction volume of more than $ 10 billion. The platform has a large number of individual buyers, and 30 % of eBay buyers buy auto parts. The eBay Mygarage online car model library covers more than 500,000 models and has hundreds of millions of cars . In addition, eBay is deeply involved in industry activities, promoting online purchases and offline installation services, and has brought together many professional buyers, with huge market potential.

Caption: eBay has released its 2023 auto and motorcycle parts overseas strategic categories, helping Chinese sellers to plan ahead for 2023 high- potential categories

eBay has been continuously increasing its investment in the auto parts category. In August this year , eBay acquired myFitment Group, the world's leading auto parts user analysis tool, and integrated myFitment's mature technology into the eBay platform . MyFitment tools can help sellers optimize the assembly data in the listing, ensure that buyers can quickly, easily and accurately find parts suitable for their vehicles, reduce the risk of returns, improve buyer satisfaction , and enhance the transaction experience of both buyers and sellers. In addition, eBay actively carries out marketing promotions around the world, launching a variety of marketing activities through multiple channels such as television, social media, radio, sports events and industry exhibitions, further deepening eBay's leading position in the online auto parts market . From September to November this year , eBay launched the two-month "Parts of America" ​​ultimate road trip in the United States , spanning more than ten states in the United States, attracting millions of American car enthusiasts, manufacturers and auto mechanics to participate, jointly explore more possibilities of auto parts products, and set off an auto parts modification craze based on the deep American car culture.

Sellers in Greater China leverage their strengths to achieve high growth for many consecutive years

The auto parts category is one of the most advantageous categories on the eBay platform, and it is also one of the fastest growing categories for sellers in Greater China . According to eBay platform data, sellers in Greater China on the eBay platform have achieved high growth for many consecutive years in the four markets of the United States, Germany, the United Kingdom and Australia, relying on their supply chain advantages and the best-selling car model information and support policies recommended by the eBay platform . Among them:

- US market: The US is the most important market for auto parts and motorcycle accessories sales in Greater China, and the growth of major subcategories under the auto parts and motorcycle accessories vertical category is very prominent. Among them, brake calipers and brackets and air filter housings in the auto and truck parts category have the fastest growth, with an average annual growth rate of more than 200 % and 100% respectively . The average annual growth rate of shock absorbers and springs in all-terrain vehicle and motorcycle parts also exceeds 200% .

- German market: The fuel tank category in the automotive tools, equipment and supplies category has seen a rapid growth, with an average annual growth of more than 11 times. The radiator and drive shaft assemblies in the automobile and truck parts category have increased by more than 200 % and 150 % respectively .

- UK market: The top five fastest-growing categories are all auto and truck parts, with shock absorber springs growing nearly 25 times and maintenance kits growing by more than 250 % .

-Australian market: The motorcycle bracket category has grown nearly 1 to 3 times annually, the marine anchor in the marine accessories category has grown nearly 5 times, and the automobile engine cylinder head category has grown by more than 250% annually .

* The above percentages are the average year-on-year export growth data of eBay Greater China sellers over the past three years as of October 2022 .

Planning for 2023 , eBay's auto parts strategic category helps sellers seize opportunities

Based on the demand potential and growth trend of the main consumer markets for auto and motorcycle parts, and combined with the manufacturing and supply advantages of China's auto and motorcycle parts industry belt , eBay released the 2023 auto and motorcycle parts strategic categories, and selected 400 subcategories under several major categories including automobile and truck parts , all-terrain vehicle and motorcycle parts , automotive tools and equipment , and other motor vehicle products as key categories for Chinese sellers to invest resources and prioritize expansion , to help sellers plan for 2023 .

-The tire category is the most important strategic category for eBay in Greater China and the largest auto and motorcycle parts category on eBay globally. Compared with the situation in North America where the offline tire market is monopolized by big brands , most sales on the eBay platform are contributed by small and medium-sized brands, and Chinese tire companies have great potential to go overseas.

-Tire and wheel systems are one of the largest categories of auto parts on eBay , with millions of buyers every year. Sellers in Greater China will achieve higher sales by conducting in-depth research on mainstream tire models and sizes in the European and American markets, as well as consumers ' preferences for modified wheels .

-Brake system products are also one of the largest categories of auto parts on eBay , with professional buyers accounting for a high proportion of purchases. Among them, calipers and brackets are the star categories of Chinese sellers in the US market. Calipers are mostly replaced on models that are more than ten years old, and are important assembly parts for the main models of eBay Mygarage cars .

- Transmission and drive systems are one of the largest categories of auto parts on eBay . The vast majority of sales come from professional buyers represented by auto repair shops , who have high requirements for product quality and require sellers to provide comprehensive product installation guidance and other support . This is a high-potential category that Chinese sellers cannot miss in 2023 .

-Car seats are the largest subcategory on eBay, with millions of buyers purchasing them every year , and professional buyers account for a high proportion of purchases . The demand for modification in the European and American markets is large, and buyers attach great importance to the appearance design of the product.

In addition, based on eBay My g arage ’s car ownership data and platform sales data, eBay also shared high-potential car models in the four major sites of the United States, the United Kingdom, Germany, and Australia. Sellers can match these models with high-growth potential categories in each market, so as to be more targeted and achieve high growth.

Pang Tao, General Manager of Sales and Category Management for eBay Greater China , pointed out: "eBay continues to increase investment in the auto parts category, further improving vehicle compatibility through product and technology innovation, and enhancing the transaction experience of both buyers and sellers. We have a professional team that fully supports Chinese sellers in expanding the auto parts category , providing category guides for sellers and organizing industry docking activities. For brand products, we also provide special support and docking with promotional resources of various sites. We believe that sellers in Greater China can open up a broader world in the field of auto parts. "

eBay drives growth with innovation, comprehensively integrates market demand, and continuously optimizes product and service strategies to help high-quality Chinese auto and motorcycle parts products and brands go global.

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