Anker's revenue in the first three quarters reached 10 billion!

Due to the unstable overseas economic situation this year, the cross-border e-commerce industry has been subjected to multiple tests, and the performance of some cross-border companies has shown an increase in revenue but not in profit. However, the leading seller Anker Innovations still maintains a high growth trend. In the latest quarter, Anker's revenue reached 3.6 billion yuan and its net profit was 254 million yuan. Anker, which adheres to long-termism and focuses on research and development, continues to lead in the consumer electronics track.

Net profit of 254 million yuan in the third quarter , R&D investment continued to increase

Recently, Anker Innovations announced its latest quarterly results. According to the data, Anker once again achieved double growth in revenue and net profit in the third quarter of this year.

In the third quarter of this year, Anker achieved operating income of 3.649 billion yuan, compared with 3.055 billion yuan in the same period last year, a year-on-year increase of 19.46%. Net profit attributable to the parent company was 254 million yuan, compared with 237 million yuan in the same period last year, a year-on-year increase of 7.24%. Including the previous two quarters, Anker's overall operating income in the first three quarters reached 9.537 billion yuan, an increase of 13.19% over the same period last year. Net profit attributable to the parent company was 830 million yuan, an increase of 28.6% over the same period last year.

In this regard, many industry insiders believe that in terms of the current growth rate of performance, Anker's overall performance this year is expected to exceed that of last year. With strong business growth capabilities, Anker Innovations has become increasingly favored by the market, and its market value has continued to rise. The company's market value has now exceeded 21 billion yuan.

In addition to its strong operating capabilities, the industry also highly recognizes Anker's R&D and innovation capabilities. As the foundation of the company's success, the intensity of R&D and innovation has been steadily increasing in the first three quarters. In the first three quarters of this year, Anker's R&D investment was close to 700 million yuan, an increase of more than 40% year-on-year. It accounted for 7.33% of its operating income. In the third quarter, the R&D investment exceeded 200 million yuan, and its R&D staff continued to increase.

The increase in R&D investment provides a guarantee for Anker's product launch. It is actually a common problem for many sellers to launch new products this year, but with its long-term technical accumulation and talent accumulation, Anker has launched a number of new categories in smart innovation, wireless audio, and charging categories, which is particularly evident in the second half of the year. It has successively launched 7 annual flagship new charging products and two wireless Bluetooth headsets. In addition, the contribution of the outdoor energy storage category involved cannot be underestimated. Although it was not mentioned in detail in the third quarter, we can get a glimpse of it from its performance in the first two quarters.

In the first half of the year, Anker Innovations' charging product revenue reached 2.945 billion yuan, up 24.18% year-on-year, accounting for half of the total revenue. In April, the company launched the Anker 75 outdoor power supply, which means that Anker Innovations has entered the outdoor energy storage market with a power of more than 500Wh for the first time, and has performed well since its launch. Anker Innovations has stated that outdoor energy storage products have contributed to a faster growth rate.

In an investor Q&A in October, an investor asked whether Anker Innovations would increase its R&D and marketing investment in mobile energy storage products. In response, Anker Innovations said it would continue to make efforts. The relevant mobile energy storage products are currently mainly used for outdoor travel and home emergency scenarios, and the company is also reserving related product technologies.

Not only selling products! Anker also used hundreds of millions of idle funds for financial management

As a leader in the industry, Anker Innovations has outstanding product marketing and R&D capabilities. However, some investors have recently noticed that the financial products purchased by Anker Innovations with idle funds have made progress.

In fact, at a relevant meeting held in April this year , the company internally reviewed and approved the "Proposal on Using Idle Own Funds to Purchase Wealth Management Products", agreeing that Anker can use idle own funds of no more than RMB 3 billion to purchase wealth management products, including but not limited to bank wealth management products, trust products and other wealth management products and methods approved according to the company's internal decision-making procedures, without affecting normal operations. The quota is valid from the date of review and approval by its shareholders' meeting to before the 2022 annual shareholders' meeting, and the funds within the quota can be used in a rolling manner.

It is understood that Anker said in the relevant announcement that it will invest prudently and choose low-risk investment products in view of investment risks. Public information shows that Anker has purchased financial products ranging from 7 million to 60 million yuan from China Merchants Bank, CITIC Securities Co., Ltd., Guotai Junan Securities Co., Ltd. and other companies. The funds are all self-owned, and the product types include principal-guaranteed floating income, non-principal-guaranteed floating income and non-principal-guaranteed fixed income.

As of early October this year , the total amount of unexpired wealth management products (including large-denomination certificates of deposit and other cash management products) purchased by Anker using idle self-owned funds was RMB 1.587 billion , which did not exceed the authorized investment limit for self-owned funds to purchase wealth management products. In this regard, some industry insiders believe: "Anker products are selling well, so wealth management should also be good."

In addition to focusing on long-term development and research and development, Anker's current achievements have also, to a certain extent, driven its internal development potential through some incentive measures.

I'm jealous! Launching a stock incentive plan worth hundreds of millions

As a company with an annual revenue of nearly 10 billion, Anker's incentive mechanism for its employees is also very enviable. In the second half of this year, Anker adjusted the list and number of incentive targets for its 2022 restricted stock incentive plan and granted restricted stocks to the incentive targets for the first time.

It is understood that the first grant of Anker's restricted shares reached 5,183,420 shares (the total number of shares planned to be granted reached 6,479,275 shares), with a grant price of 40 yuan per share. In this way, the funds exceeded 200 million yuan. In addition, the incentive targets totaled 424 people, including Anker's directors, senior managers, core technical personnel and business personnel, and the latter two accounted for more than 90%.

However, it is not easy to get this incentive plan. The incentivized persons must achieve assessment targets both at the company and personal levels.

At the company level, the assessment year is set as the three fiscal years from 2022 to 2024, and the assessment is conducted once each fiscal year. The performance assessment target during the vesting period must be based on the operating income of the previous year, and the revenue growth rate in the next year must be no less than 15% to meet the conditions. If the specified performance indicators are not met, the restricted shares that the incentive object cannot vest in the current period will not be vested or will be deferred to the next period, and will be invalidated.

At the individual level, the vesting ratio for the current year will be determined based on the individual performance evaluation results (the individual's actual vesting amount for the current year = the vesting ratio × the individual's planned vesting amount for the current year, and special circumstances in the performance evaluation will be determined by the board of directors). The performance evaluation results are divided into five levels: S, A+, A, B, and C. If the incentive object has a B result for two consecutive times or a C result at any time in the performance evaluation of a year, it will be unqualified, and otherwise it will be qualified.

In response to this, some sellers believe that these incentive recipients need to work harder to get the actual benefits, but some sellers also said that with Anker's current scale and performance growth rate, it should not be difficult to achieve the set goals.

Anker Innovations

Third quarter earnings