A seller with a sales volume of 2 billion yuan was banned, and the top seller clarified the rumor of "brand recovery"

The top sellers being blocked may sound like a rumor, but this week, especially in the past two days, many sellers have found that their friends or competing brands in the same category have started to be blocked. "My friend's company with more than 200 employees has had its big account shut down, and they are laying off employees these days," said a seller.

At the same time, news came out today that some of the brands of the eight top-selling companies that had been blocked previously have been unblocked, which seems to send a good signal. Yien.com has verified this with the sellers involved.

The big seller account has not been restored, and another batch of brands have been removed

After the end of April, a major purge on Amazon began. Top selling accounts such as Paton, Zebao, Youkeshu, and Banggu failed one after another, and categories such as 3C were completely reshuffled.

Afterwards, there were reports that "the best-selling accounts have returned", but the related brands and products were still removed from the shelves. This morning, there was news that the best-selling brands such as Paton, Aoki, Youkeshu, and Zebao have been restored. Could it be that Amazon has pardoned everyone?

In this regard, Yien.com verified this with the three major sellers, Paton, Aokie and Zebo. Paton replied that "they haven't come back yet. If they come back, there will be no layoffs." Aokie also stated that "the account has not been returned yet." The news that the seller's account has been restored is false.

The top sellers were hit, and apart from being shocked, most sellers thought that the ban wave was far away from them, and they did not have much sense of crisis, and their mentality was probably "Amazon's move is aimed at the big sellers who are out of line, and ordinary people like us are still very safe." But then, news of the ban of some mid-level sellers came one after another, and until now, some sellers have found that the ban is close to them and are a little panicked.

In recent days, Amazon has continued to ban some brands. One seller lamented that he has seen several cases around him. A seller posted a screenshot of a brand being removed from the shelves, "Brands are banned every day, and it's so frustrating to see them."

Seller @_大桃子阿 said that he heard about some big sellers going bankrupt at first, and then some friends he knew were also affected. Now he found that some competing brands in the same category have also been taken down. It is a joke for retailers who rely on platforms to survive to talk about brands. Another seller replied: A seller with 2 billion yuan around him shut down all his accounts a few days ago and laid off a large number of employees.

A seller revealed that his friend's company's big account was down, and they were laying off employees these days, causing panic. This is a company with more than 200 people, specializing in Amazon, and they are currently laying off 30% of their employees .

Sellers of similar products also began to frequently discover that the brands that dominated the top of the category suffered one after another.

Seller @Amazon product development personal experience: "In Europe, a product usually has more than ten orders a day. I see that now it has reached the usual daily volume. I thought that maybe a competitor had linked to it. I clicked on the category nervously, and found that their links were gone. We were the only one left. Searching for the brand also showed other products. I felt that the brand must have been linked. When I searched for the brand in the United States, I saw the same situation as in Europe. I was trembling. This wave of brand elimination has killed many sellers, big and small."

Another seller had a similar situation: "There is a product that ranks third in the same category, and the first and second are of the same brand. This morning, I saw that the number of orders was twice the usual amount. I thought maybe the big seller was down, and it turned out to be down. I won without doing anything, and I don't know if the big seller can come back."

The account blocking trend is still ongoing. After the government departments paid attention to the recent Amazon account blocking, this situation may change.

An urgent stock clearance boom is emerging, with big sales and low-price clearance

As more and more top and mid-level sellers are banned, some small and medium-sized sellers are also affected.

Recently, some small and medium-sized sellers reported that their accounts were blocked by Amazon. One seller said that his account was blocked and he had not made fake orders for more than a year. He had fake orders before, but was still caught by Amazon after such a long time. There are still 140,000 PCS of goods in the store . I don’t know what to do? It seems that there is no profit at all from selling large quantities to clear the goods. Amazon people are too miserable!

There are more than a few small and medium-sized sellers who have encountered the same situation. After their accounts were blocked, the most urgent thing is to clear their inventory. Previously, a big fan seller sought channels everywhere to urgently clear tens of millions of inventory. Now this big seller has changed his shell and is clearing out his inventory at a low price.

Insiders have discovered that there is a low-price spiral both inside and outside the site. Some are even clearing out sales at 10%, 20%, or 30% off outside the site , and some sellers are clearing out stock in bulk. This shows how much inventory they cannot digest!

One seller said frankly that, judging from the current situation, there are too many people selling at low prices to clear their inventory this year, and small and medium-sized sellers have few opportunities. They are already preparing to clear their inventory for summer products next year.

Today, the low-price spiral inventory clearance that started in the US has spread to the European site. Sellers’ most intuitive feeling is that the price war in Europe is even more fierce than in the US!

People who have had similar experiences lamented: "After the direct tax deduction on European sites, sellers should have raised their prices, but now many people not only did not raise their prices, but instead cut their prices like crazy. In addition, the logistics time in Europe has been extended, and the logistics costs have increased significantly. This year, many European sellers have basically made no profit and are almost just making a profit."

Amazon has launched a large-scale ban on Chinese sellers' accounts because the platform is trying to eliminate illegal comments as much as possible. Recently, Amazon has also been strictly checking comments. Any abnormal comments will be detected immediately, and the minor ones will be warned by email, and the serious ones will be directly blocked.

One seller said that a 2-star review was voluntarily changed to 4 stars because the customer was very satisfied with the after-sales service. During this process, the seller’s supervisor did not make any suggestions for changes. As a result, Amazon monitored it and restricted the flow of the product.

Factories are busy shipping, and many sellers are preparing for the peak season

In the past two days, some sellers have still received warnings about fake orders. While strict investigations and account closures are being carried out at the same time, some sellers are still not afraid of death.

A seller in the industry said that he found a company with annual sales of hundreds of millions, which was a new brand on Amazon, was still brushing reviews, but just not leaving reviews. The big sellers have not stopped, and a small number of small and medium-sized sellers are also violating the rules. The editor found that some sellers are still blatantly seeking review resources in various channels.

Sellers who are still doing fake orders and reviews despite the strict inspections by the platform are really "brave"! It seems that some sellers are really not at a disadvantage when being banned by Amazon!

If such a large-scale rectification is not enough to wake up sellers and enable them to operate in compliance with regulations, then let the storm come even harder to give compliant sellers more opportunities.

At present, I believe that only a few people dare to commit crimes. Basically, everyone heard that a big seller had been shut down at the beginning, and they just wanted to laugh at it. Later, some friends they knew were hit, or they themselves were hit, and gradually felt that the platform was serious. Now they find that familiar competitor brands have also started to be shut down one after another, and they have become aware of the need to operate in compliance in the future.

Amazon’s account blocking action also clearly shows everyone: When the tide recedes, who is swimming naked?

Sellers whose accounts were blocked cleared their inventory, while sellers whose accounts were still open said that they had no orders due to the low-price spiral, and their profits were so low that they were losing money. However, some sellers still became the lucky ones and beneficiaries of the platform's rectification actions. These people were sellers who had already been aware of compliance.

These sellers are now preparing for the peak season. One seller said: "I placed an order with the factory today and found that the factory was very busy. Many cross-border sellers are already preparing for the peak season, so don't be affected by negative emotions. You still need to prepare the goods according to the plan."

However, when preparing goods, many suppliers do not give credit terms, or give very short credit terms. Because of big sales, their accounts were blocked and suppliers blocked the door to demand payment. Some suppliers, once bitten by a snake, are afraid to risk their entire fortunes to give credit terms again.

Because there is no credit period, sellers’ capital costs will inevitably increase when preparing goods, which will affect some people’s stocking plans.

Hot sale, Amazon