The opportunity has come! Top sellers crack the dark horse of traffic

With the wave of going overseas, how to seek new traffic has become crucial.

On October 28, the Top Sellers Private Salon hosted by Ennet was held at the Langham Place Xiamen. This salon brought together many industry leaders and hundreds of industry sellers to explore the current traffic dark horses and help sellers go global.

During the sharing and communication session, Yan Shuo , a partner of Xiamen Junyi, a comprehensive financing giant, shared his views on R&D empowerment for independent site brand upgrades.

Yan Shuo believes that sellers should have insight into consumer needs during daily operations, conduct differentiated analysis, propose solutions, and finally make a post-pitfall summary.

Unlike Amazon, users of independent websites are often passive, and products and services must be synchronized to increase the average order value of products . Amazon, on the other hand, is user-active, and in daily operations, products are generally more important than services, so the creation of hit products is very important. This is the difference between specialty stores and department stores to another extent. Specialty stores are based on the logic of transmission, while department stores are based on the logic of shopping.

From the perspective of product planning, it is necessary to have serialization, combination, differentiation and emotionalization. Serialization mainly refers to having serialized selling points and serialized categories. On this basis, the categories are combined or they are combined by price, that is, low-priced products are used to attract customers. At the same time, the functions, prices, appearance and value of the products should be differentiated. Emotionalization is mainly reflected in impressing consumers with brand stories and series stories. Pay attention to the life cycle of the product and match the corresponding users.

In the roundtable session, Lola , the regional director of Fujian Midoduo Network Technology Co., Ltd., hosted a number of industry leaders in the overseas market, including Liu Bomin , a major seller on TikTok and partner of Xiamen Xingbiao Express , Zhang Yi, general manager of the innovation division of Xiamen Xinweifa E-commerce Co., Ltd. , Matthew, director of the promotion and operation center of Xiamen Yizhong Trading Co., Ltd., and Yan Shuo, partner of Xiamen Junyi, who just shared his experience .

How sellers on the Amazon platform and independent sites evaluate and apply new media or new traffic channels, and how to combine them with existing traffic has become a common concern in the industry.

If we define new media or new traffic channels as a direct conversion platform, it is actually very easy to operate , just like a regular advertising plan . If we define them as a content, we need to study the form of the media itself, combine the indicators of interaction volume , and try to run out the model of its conversion value based on quantitative operation delivery to measure the value of this channel . The most important thing is to find a combination point between your product and the content of that platform. You need to run through the internal things of this media first , and then consider how to combine it with the existing traffic.

For cross-border sellers, new traffic platforms such as Tik Tok and independent sites currently have great imagination and advantages . How to turn traffic dividends into profit dividends in this wave of dividends has become a compulsory subject for most sellers to think about .

With the wave of going overseas, how to seek new traffic has become crucial.

On October 28, the Top Sellers Private Salon hosted by Ennet was held at the Langham Place Xiamen. This salon brought together many industry leaders and hundreds of industry sellers to explore the current traffic dark horses and help sellers go global.

During the sharing and communication session, Yan Shuo , a partner of Xiamen Junyi, a comprehensive financing giant, shared his views on R&D empowerment for independent site brand upgrades.

Yan Shuo believes that sellers should have insight into consumer needs during daily operations, conduct differentiated analysis, propose solutions, and finally make a post-pitfall summary.

Unlike Amazon, users of independent websites are often passive, and products and services must be synchronized to increase the average order value of products . Amazon, on the other hand, is user-active, and in daily operations, products are generally more important than services, so the creation of hit products is very important. This is the difference between specialty stores and department stores to another extent. Specialty stores are based on the logic of transmission, while department stores are based on the logic of shopping.

From the perspective of product planning, it is necessary to have serialization, combination, differentiation and emotionalization. Serialization mainly refers to having serialized selling points and serialized categories. On this basis, the categories are combined or they are combined by price, that is, low-priced products are used to attract customers. At the same time, the functions, prices, appearance and value of the products should be differentiated. Emotionalization is mainly reflected in impressing consumers with brand stories and series stories. Pay attention to the life cycle of the product and match the corresponding users.

In the roundtable session, Lola , the regional director of Fujian Midoduo Network Technology Co., Ltd., hosted a number of industry leaders in the overseas market, including Liu Bomin , a major seller on TikTok and partner of Xiamen Xingbiao Express, Zhang Yi, general manager of the innovation division of Xiamen Xinweifa E-commerce Co., Ltd. , and Yan Shuo, partner of Xiamen Junyi , who had just shared his experience .

How sellers on the Amazon platform and independent sites evaluate and apply new media or new traffic channels, and how to combine them with existing traffic has become a common concern in the industry.

If we define new media or new traffic channels as a direct conversion platform, it is actually very easy to operate , just like a regular advertising plan . If we define them as a content, we need to study the form of the media itself, combine the indicators of interaction volume , and try to run out the model of its conversion value based on quantitative operation delivery to measure the value of this channel . The most important thing is to find a combination point between your product and the content of that platform. You need to run through the internal things of this media first , and then consider how to combine it with the existing traffic.

For cross-border sellers, new traffic platforms such as Tik Tok and independent sites currently have great imagination and advantages . How to turn traffic dividends into profit dividends in this wave of dividends has become a compulsory subject for most sellers to think about .

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