Pinduoduo Temu enters the top 50 shopping apps!

The "sales king" Pinduoduo has entered the cross-border race, demanding not only 996 but also the lowest price. But can it carve out a niche for itself overseas with its low-price marketing model?

The first batch of sellers sold over 1,000 units, and Pinduoduo Temu entered the TOP50

Pinduoduo's cross-border overseas project Temu has been online for several days and is nearing the end of the testing period. It is reported that Temu will open sales to merchants of all categories on the 15th of this month. How are the sales of those sellers who have already settled in now?

According to information revealed by some merchant groups, the first batch of sellers who settled in Temu have already started to ship goods steadily, and some of them have started the second round of replenishment with sales of nearly 800 orders or even over 1,000 orders . One seller revealed that the Temu investment manager said: "The stock has been put on the shelves for sale and replenishment has been arranged. The inventory of non-moving goods has been replenished to 50, the inventory of moving goods below 30 has been replenished to 100-200, and the inventory of moving goods above 50 has been replenished to more than 200-500."

In the background information of the seller, we can see that there are more than 10 first-level categories of Temu’s background product categories. At the same time, there will be many second-level, third-level and other categories under the first-level categories, which means that the types and quantities of its products will grow rapidly.

It is reported that after the Temu APP was launched, it was spread by word of mouth among users with its low prices. As the number of APP downloads continued to grow, its ranking in shopping applications has also been soaring . As of now, Temu ranks 35th among shopping apps in the Apple Store.

In order to better serve its overseas projects, Pinduoduo has also begun to recruit a large number of people. After searching, the editor found that the recruitment locations for many positions are all located in Panyu District, Guangzhou. In addition to the well-known positions such as cross-border e-commerce operations and logistics managers, there are also a number of positions including product editors, English product operations, senior buyers, etc., which are also recruiting in large numbers . The salaries of these positions range from 9k to 55k.

Judging from the recruitment information, Pinduoduo has different requirements for applicants' professional skills and foreign language proficiency, and some management positions require applicants to have many years of work experience. In addition, there are several positions in the recruitment information column that deserve special attention, such as clothing buyers, overseas social media operators, logistics and investment managers .

All signs indicate that Pinduoduo seems to be reserving more talents for Temu to open up overseas markets.

In terms of recruiting buyers, Pinduoduo requires applicants to have strong independent development capabilities and the ability to develop resources, and be good at summarizing and analyzing slow-selling products and exploring user needs. In terms of overseas social media operations, according to public information, TikTok, Twitter, etc. should be its main promotional platforms. The other two positions with high recruitment demand are logistics and investment managers. For Temu, which has recently entered the overseas market, attracting more high-quality and powerful sellers to settle in is the key to the current stability of the platform.

In the face of the current attractive salary and bright future prospects, some people do not take it seriously. An industry insider said: "Although the current announcement is 996, the reality is 16, with almost no rest time. And because of the connection with VOVA, if the applicant has any relationship with VOVA or Mocan, then the application is probably not going to work."

However, many people expressed their support, saying that Pinduoduo could approach the issue from multiple angles, such as investment promotion, logistics, and product selection, to make the "blueprint" of the current Temu project clearer and more complete, provide more resources for sellers to settle in, and further enhance trust.

In China, Pinduoduo focuses on low prices, and this overseas project is no exception. However, for sellers currently settled in Temu, the most pressing issue is product prices.

By requiring the supply price to be lower than the wholesale price, can Pinduoduo make a name for itself overseas?

One seller said: “In some investment promotion groups, the relevant contact persons require the sellers’ supply price to be lower than the wholesale price. If it is higher than the wholesale price, it will be rejected without review . For sellers whose supply price is higher than the wholesale price many times, they may directly block and delete them. ”

Many sellers are confused about the wholesale price mentioned by the platform: How to judge the wholesale price and the supply price? Some sellers who purchase goods from 1688 said: "If it is lower than the wholesale price of 1688, how can I make any profit. In comparison, factory-type sellers are more suitable for this supply model. However, since we have already settled in, we still need to see more about the situation in the future."

In fact, since the beginning of the month, Temu has not only been hotly discussed by sellers, but has also set off a wave of enthusiasm in the Chinese circles in Europe and the United States. The number of downloads has continued to rise and the development momentum is very good, so much so that some netizens jokingly said, "Perhaps we will see the grand occasion of Kan Yida sweeping overseas soon."

Although the APP has not yet launched Pinduoduo's "cut one knife", multiple signs are revealing Temu's marketing model. Not only because the concept of "Temu up" is emphasized in Temu's application, but also because Pinduoduo's cross-border e-commerce team has announced that Temu will continue Pinduoduo's domestic "social + e-commerce" marketing model .

The launch of Temu also announced that another Chinese giant has officially entered the cross-border e-commerce field, but many people in the industry are worried about whether Pinduoduo can make a name for itself overseas?

Since the outbreak of the epidemic, cross-border e-commerce platforms represented by SHEIN have made a lot of money overseas, making many domestic giants jealous and have joined the cross-border e-commerce track. Although Europe and the United States have a huge e-commerce blue ocean market, Alibaba, JD.com, ByteDance and other giants have already begun to layout overseas markets, and Pinduoduo is obviously one step behind.

Judging from the early overseas expansion of domestic giants, the whole process was not smooth. JD.com once regarded cross-border e-commerce business as one of its important strategic directions, launched Joybuy and opened multiple service stations around the world, but in the end, due to multiple reasons, it was not profitable and finally announced the cessation of operations at the end of last year. In June this year, JD.com launched a B2B platform again, but its revenue currently accounts for a small proportion.

ByteDance has also launched Dmonstudio, a cross-border women's clothing platform competing with SHEIN, and Fanno, which was launched for the European market. However, Dmonstudio has been closed, and industry insiders said that Fanno has been eliminated from within the company.

Compared with the previous big players going overseas, it is obvious that Temu and SHEIN’s strategies are closer, but many industry insiders said that although SHEIN’s technical threshold is not high and there is a high possibility of an influx of similar platforms, and the competition is also quite fierce, many overseas platforms cannot solve the problem of "not being able to adapt to the local environment", and carrying out localized operations in the local area is also a major problem.

At the same time, Temu currently relies on low-priced goods to make a splash overseas. Once the price falls, its competitiveness will decline. At that time, Temu will face the dual difficulties of ensuring the quality of goods and profit margins.