Shopee 315 consumer promotion concluded successfully, with sales of 5 times the usual number of items in the first two hours

Online shopping demand is booming in emerging markets, with fashion accessories, mobile phones, tablets and accessories, home living, and beauty and health care being the most popular cross-border categories.

Shopee 315 Consumer Sale Concludes Successfully

On March 18, 2022, China's leading e-commerce platform Shopee announced that the first super promotion event of 2022, Shopee 315 Consumer Promotion, has come to a successful conclusion . This promotion has benefited the Southeast Asian and Latin American markets with a large number of high-quality products and an excellent shopping experience, igniting the enthusiasm for festive consumption: the number of products sold in the first two hours of the promotion day reached 5 times that of normal days , and more than 36 million coupons were collected by Southeast Asian and Latin American consumers every hour.

As Southeast Asian consumers’ pursuit of quality increases, Shopee Mall has also become a hot-selling battlefield during big promotions, and many brands have taken the opportunity to achieve new breakthroughs: on the day of the 315 big promotion, the traffic of major official stores on Shopee Mall increased exponentially, and the overall order volume surged to 5 times that of normal days .

Chinese cross-border products with good quality and reasonable prices are favored by emerging markets: fashion accessories, mobile phones, tablets and accessories, home life, and beauty and health care have become the most popular cross-border categories.

Shopee Chief Commercial Officer Zhou Junjie said : “We are delighted to see so many users choose to celebrate and reward themselves during Shopee’s first 315 Consumer Sale. We are proud to create a new festival for our users and sellers. In 2022, Shopee will create more colorful and exciting activities for consumers to create more value and joy.”

With the support of various social games, Shopee has built a new traffic base

During the 315 Consumer Promotion, Shopee has made every effort to create a variety of online entertainment formats to inspire more consumers to shop online and build traffic for brands and sellers:

● High-frequency off-site traffic attracts massive users: On social platforms such as Facebook and Instagram, Shopee pioneered the #ShopeeCelebratesYou campaign, which triggered a social wave with creative social gameplay. During the promotion period, a large number of users interacted with Shopee’s official social accounts at a high frequency. In Vietnam alone, the campaign attracted more than 30 million people to participate. Consumers actively shared their purchased items and posted their favorites, attracting more people to Shopee.

● Interactive entertainment on the site has set off a traffic boom: As an important part of the interactive entertainment experience on the site, Shopee live streaming and gaming functions have once again attracted high popularity. During the promotion period, Shopee Live's views in five markets exceeded one million ; Shopee Prizes created a record of over 700 million interactions in Vietnam alone .

At the same time, ShopeePay also brings a safer and faster digital payment experience to consumers in Southeast Asian and Latin American markets: taking the Singapore market as an example, the transaction volume completed by Shopee ePay increased fivefold on the day of the big promotion .

Cross-border goods become the "new favorite" in Latin America , and localized products are hot-selling

With its rich products and convenient experience, Shopee is widely loved by consumers in Brazil: in 2021, it ranked first in total downloads and total user usage time of shopping apps in Brazil . Brazilians are not only keen on shopping for daily necessities on Shopee, but also carefully select good products from around the world. Domestic products have become the new favorite in the Brazilian market:

● European and American style beauty products are popular : Influenced by European and American culture, Brazilians prefer bold makeup styles, and dark makeup and makeup products have always been on the hot list. A beauty seller in Yiwu has a precise insight into makeup preferences and made a nude and dark-colored matte velvet lip glaze into a hot item in the store. On the day of the promotion, sales reached 30,000 pieces, successfully ranking among the best-selling items in the Brazilian market.

● Decorative home products are popular before the holidays: As the traditional Latin American holiday Easter approaches, Brazilian consumers are more likely to purchase holiday home decorations during the 315 promotion . Shenzhen Maifeng Trading targets holiday consumption preferences and, under the guidance of Shopee's cross-border team, focuses on creative lighting, 3D wall stickers and other products that meet Latin American aesthetic preferences, and uses marketing tools on and off the site to attract traffic. On the day of the promotion, the sales volume of stores in the Brazilian market exceeded 20,000 pieces.

● Personalized maternal and infant products are hot sellers: When it comes to choosing maternal and infant products, Brazilian trendy mothers are keen to buy creative and novel products for their babies. A Shenzhen foreign trade company meets the personalized needs of Brazilian mothers and incorporates customized decorative elements such as diamonds and letters into the design of pacifier products, which has captured the hearts of trendy mothers and driven sales of over 10,000 stores in the Brazilian market on the day of the promotion.

Domestic products remain popular in Southeast Asia, with sales of electronics continuing to grow

As the digital economy in Southeast Asia continues to grow, Shopee continues to work with Chinese electronic products to go global. At the recent Shopee 2022 Brand Summit, well-known Chinese brands Xiaomi, OPPO, and realme all joined the first batch of the 100 million US dollar club. On the occasion of the 315 consumer promotion, major mobile phone brands also achieved great results:

3.15 Consumer Promotion, Domestic Mobile Phone Brands Achieve Great Results Again

● Xiaomi retains the title of Southeast Asian champion: Since cooperating with Shopee in 2018, Xiaomi has been favored by Southeast Asian consumers. After winning the sales champion of the mobile phone category in Shopee's big promotion for many times in 2021, POCO joined hands with Shopee cross-border on 315, focusing on the POCO F3 model, providing consumers with unprecedented discounts, and once again won the title of the best-selling mobile phone brand in Southeast Asia. In addition, OPPO and realme also won the third and fifth places on the list.

As a traditional cross-border advantage category, in addition to well-known domestic mobile phones, domestic electronic accessories products remain popular. In order to better meet market demand, Shopee Cross-border continues to upgrade key links such as logistics and marketing to help domestic products sell well:

● Logistics upgrades support category expansion: Shopee focuses on optimizing warehousing and logistics services, newly setting up a domestic warehouse in Nanning , China and a new overseas warehouse in Vietnam, and comprehensively upgrading the warehouse operation process and system functions to help sellers reduce costs and increase efficiency. Electronics brand Vention leveraged the advantages of local delivery from overseas warehouses and sold more than 10,000 items on the day of the promotion.

● Interactive marketing boosts traffic conversion: Southeast Asian consumers are generally keen on online social networking. Shopee officially launched Shopee x Facebook Ads (CPAS) in cooperation with Facebook to achieve accurate off-site traffic diversion and effectively boost traffic conversion. Electronics brand Baseus worked with Shopee's cross-border team to actively carry out CPAS delivery on multiple sites, with a significant increase in conversion. On the day of the promotion, the advertising investment-to-production ratio of the Philippine site was as high as 26.

With the successful conclusion of the 315 promotion, the 2022 Shopee promotion season has officially kicked off. In the future, Shopee will work with a large number of brands and sellers to benefit consumers with a wide range of products and excellent experiences, continue to help Chinese sellers explore new business opportunities, and achieve every possibility of going overseas.

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