The 6.18 overseas promotion officially started, and the Korean market has added more benefits. In order to handle the surge in orders, AliExpress, a cross-border e-commerce platform under Alibaba, upgraded its logistics guarantee services. The Weihai and Yantai warehouses in Shandong, which are specifically for the Korean market, have been expanded by more than 30,000 square meters in total, and the goods shipped from the warehouse can be guaranteed to be delivered quickly within 3-5 days.
(AliExpress's warehouse in Weihai, Shandong is filled with parcels to be shipped to South Korea)
Weihai Port, located at the eastern end of Shandong Peninsula, is the closest port to South Korea in China . Two years ago, AliExpress and Cainiao launched the construction of the preferred warehouse in Shandong , and the Weihai warehouse became a sharp weapon to help Chinese merchants expand into the Korean market. At the end of last year, due to the needs of rapid business development, AliExpress and Cainiao added a Yantai warehouse, which together with the Weihai warehouse became a double insurance for the Korean market.
Cross-border merchants only need to prepare goods in advance at AliExpress's Weihai warehouse or Yantai warehouse. Once Korean consumers place an order, the warehouse will help ship the goods. Not only is the logistics cost low, but it can also be delivered within 3-5 days. It can help Chinese cross-border merchants provide a similar logistics experience as local e-commerce in the Korean market, greatly enhancing the competitiveness of merchants.
Data shows that South Korea has always been a market that is easily overlooked by domestic cross-border merchants but has huge potential. South Korea has a population of only 51.82 million, but has 33.3 million e-commerce users. According to Marketer data, the size of South Korea's e-commerce market will reach US$142.92 billion in 2022, which is equivalent to the entire Southeast Asian market and is the fifth largest e-commerce market in the world.
It is reported that this year AliExpress will also focus on developing South Korea as a key market, with strong support, including opening a customer service center in Seoul, contracting subway advertisements, increasing marketing efforts, and announcing its first spokesperson, Ma Dong-seok, to drive continued growth in order volume .
In May this year , AliExpress 's order volume in South Korea increased by more than 100 % year-on-year. According to Korean media reports, the surge in cross-border parcels has overwhelmed South Korean customs and caused customs clearance delays. AliExpress 's relevant person in charge said that the 5-day delivery time of orders shipped from Shandong's dual warehouses is not affected at present. Cross-border merchants can prepare Weihai warehouse and Yantai warehouse in advance to ensure logistics certainty; at the same time, they are working with ecological partners to optimize the service experience and restore the delivery time of non-5-day delivery products as soon as possible. AliExpress Shandong Warehouse Scaling |
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