TikTok is gaining popularity, and Amazon products are often out of stock

Since its global launch in 2017, TikTok has quickly become a dark horse in the global social media platform. In just a few years, it has surpassed old social media platforms such as Instagram and Facebook and become the "new favorite" of Internet users.

This year, TikTok surpassed YouTube 's 45.6 minutes of daily viewing time per person in the United States with 45.8 minutes . Previously, TikTok has repeatedly become the most popular and most downloaded social media platform for users in various countries.

According to eMarketer's forecast, by 2022, TikTok's net advertising revenue in the United States will increase by 184.4% to US$5.96 billion , while global advertising revenue will increase to US$11.96 billion.

Consumers said they would be driven to make online purchases due to more interesting ads on social platforms and recommendations from influencers, etc. However, this also resulted in the loss of traffic dividends from established e-commerce platforms such as Amazon. In addition, with the substantial increase in Amazon's advertising costs, many sellers said that it was difficult to obtain traffic and their profit margins were squeezed.

TikTok 's popularity has made it a major marketing battlefield and one of the main social platforms for sellers to promote product sales and attract off-site traffic.

It is understood that on TikTok, many products with high views and attention are hot-selling on Amazon, and it has become Amazon's new "sales king". On TikTok, the topic #bestofamazon has been viewed more than 180 million times, while the topic #TikTokMadeMeBuyIt has received more than 11.9 billion views .

Last year, a certain decompression toy became popular on TikTok , and the number of views of videos with the hashtag #Fidgettoys exceeded 6 billion in a short period of time! At the same time, data from Amazon's backend brand analysis function ( ABA) showed that three of the top six search terms on Amazon were decompression toys, with pop it and fidget toys ranking 2nd and 6th respectively, and fidget pack ranking rising from 25th to 5th.

This year, Chinese small household appliances became popular on TikTok, with the video playback volume of the related topic "chinagadgets" reaching 130 million in a short period of time. Related topics such as Chinese kitchen gadgets also received considerable attention.

In addition, small household appliances made in China, such as sweeping robots, washing machines for underwear, portable humidifiers, and smart voice recognition speakers, are also selling well on Amazon, and comments like " TikTok make me buy it " can often be seen in the comment section .

Today, Amazon has to pay attention to the huge traffic brought by TikTok. It is reported that last year, Amazon Singapore created the hashtag #UnboxAmazonPrimeSG through TikTok , and published unboxing videos of Amazon products with the tag to promote the Prime Day promotion . More than 9,100 #UnboxAmazonPrimeSG videos were published , which received more than 3.6 million views. Amazon Singapore said that the event not only increased the popularity of Amazon Prime Day, but also increased the sales of Amazon Prime Day.

TikTok has amazing traffic data , and the number of Amazon products with high sales driven by the popularity of TikTok tags is also increasing. If Amazon's traffic diversion effect is not as good as before and the cost increases, perhaps sellers can also consider using TikTok to boost sales .

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