Growing against the trend! Sales of multiple categories in the US market soared

The United States is one of the countries with the most developed e-commerce in the world and is also the main base for many Chinese cross-border sellers.

According to the latest research data from Statista, there are currently more than 263 million American consumers shopping online - about 80% of the total population, and this number is expected to climb to 291.2 million by 2025.

In the United States, the most popular online shopping categories are fashion and electronics.

Among them, fashion products ranked first in sales. It is estimated that American consumers will spend $205 billion on fashion products this year, accounting for 23.4% of the total US e-commerce revenue in 2022.

However, global sales of fashion products have grown slowly in the past two years. In 2021, sales of this category only increased by 13.5%, significantly lower than 24.7% in 2020 and 25.1% in 2019.

However, U.S. consumer spending on fashion products continues to rise. The total revenue of this category is expected to reach $232.1 billion by 2023 and $262.3 billion by 2024.

Electronics is the second most popular category in the U.S. online marketplace, with revenue expected to reach $171.5 billion in 2022.

It is worth noting that the grocery category has also seen strong growth during the epidemic. Because during the pandemic, online grocery ordering has become the norm. Even though the current restrictions have been relaxed, in 2021, one in two households in the United States ordered groceries online, with a total sales of US$97.7 billion.

Meanwhile, sales of a variety of daily necessities and medicines continued to grow, including toilet paper, wet wipes, and cold and flu remedies, while sales of home fitness equipment increased by 55%.

In terms of shopping groups, millennial online consumers aged 25-34 account for 20.2% of the total. The second largest group is consumers aged 35-44, accounting for 17.2% of the total.

In terms of shopping platform selection, 57% of consumers will choose Amazon first when searching for products, while only 31% of consumers will choose search engines. Even social media ranks higher than search engines, reaching 33%.

Sellers need to note that increasing investment in technology can effectively increase sales on the platform.

For example, many stores use AR technology to display products.

According to a consumer marketing experience research, 61% of people would choose stores that provide AR, and 71% said they would increase their purchases if they used AR applications.

At the same time, various interactive gaming experiences can also increase consumer engagement and encourage consumption.

According to the latest "gamification" market research data, the number of customers in stores that provide interactive games has increased by 700%. Store interactive games mainly include promotional competitions, big wheel draws, etc.

Additionally, voice shopping usage continues to grow, with more than 45 million U.S. consumers using voice technology for their shopping experiences in 2021, a 100% increase.

In summary, the US market has huge potential, and consumer demands are constantly changing. If sellers want to develop in the US market in the long run, they can layout key categories based on market demand, while increasing technology investment to provide consumers with a better purchasing experience.

US e-commerce market

Hot selling categories