What is Iconosquare? Iconosquare Review, Features

Iconosquare is a powerful Instagram and Facebook analytics tool that can monitor and analyze posts, fans, etc., and will also give targeted suggestions based on the results.

About Iconosquare

For those who want to increase their brand influence on Instagram, Iconosquare will be a powerful helper. It has many features that are very helpful for building an effective Instagram image. Like Later, Iconosquare also allows users to plan the content they want to post.

Iconosquare also offers extensive analytics and allows you to manage multiple Instagram accounts at once. This tool also comes in handy in influencer marketing. It helps users pair up with well-known bloggers who are a good match for your brand. This platform can generate more sales for your online store from social media.

·Using Iconosquare, you can view the number of likes and comments on basic posts, pictures or videos. It can also help you calculate the participation interaction rate, fan growth trend chart, most popular tags and other analytical data for each post. More importantly, using Iconosquare, you can compare accounts of similar nature or with similar audiences, view their number of fans and number of likes, etc. This tool is very suitable for brands that are new to Instagram and looking for benchmarking objects to learn from.

Key Features

1. Check the total number of likes received by the account; the number of likes and comments received for each picture.

2. The picture with the highest number of likes in history.

3. Trend chart of fan growth.

4. In addition to observing the engagement received from fans, you can also check the proportion received from strangers.

5. You can install the Instagram app directly on Facebook through Iconosquare.

6. You can put it on your blog and display it directly through the embed function provided by Iconosquare.

7. You can view the most popular tags in your history.

8. You can directly monitor all comments and user engagement through Iconosquare.

9. Social Metrics: Understand and improve the performance of key social metrics, from audience growth to engagement.

10. Manage conversations, follow and comment on all your latest posts on the web.

11. Preset publishing, set the publishing schedule in advance, and publish automatically at regular intervals.

12. Tracking hashtags allows you to track the performance of hashtags and the best time to post.

How Iconosquare helps you become an influencer

There are two ways Iconosquare can help you become an Instagram influencer: its free instant Instagram audit service and the tool itself.

1. Instant Instagram Audit allows you to connect your account and immediately get a report that assesses the strength of your profile. It gives an overall optimization score and estimates four main areas: account settings (personal profile and avatar), account activity (your posting habits and follower and fan ratio), audience engagement, and content strategy. At the same time, it will also review and highlight where you can improve and tell you how to do it.

2. This tool allows you to manage your Instagram and Facebook pages in one place. You can schedule posts, answer DMs, monitor competitor activity and analyze your social media data.

Iconosquare’s analysis points

The overview shows your general metrics: number of followers, average engagement, reach, and views for the selected time period.

Engagement shows your likes, comments and save history, calculates your average number of interactions, and displays the most engaging time periods and post content.

Communities collect data about your fans, including their age, gender, language, and location.

Reach shows your reach and impression history, by article type (photo, video), your fans' online time and highest views.

Profile activity hosts all data about profile interactions, including profile views, bio clicks, contact information clicks.

Stories, which analyzes your story metrics like impressions, reach, completion rate, and more.

“My Albums” allows you to analyze data for a group of posts: let’s say you want to analyze posts from your latest marketing campaign, you can create an album and add posts with the campaign tag.

You can set the tool to send you daily, weekly and monthly data in PDF or Excel format.

If you’re not using any Instagram analytics tool, I recommend you download Iconosquare’s instant Instagram audit report to identify weaknesses in your marketing strategy.

cost

Iconosquare offers a two-week free trial, and the cost depends on the number of team members and profiles you want to manage.

Professional Plan ($29 per month): gives you 3 profiles and 2 team members.

Advanced plan ($59 per month): includes 5 profiles and 3 team members.

Development History

-In May 2011, Iconosquare was founded. Iconosquare was originally called Statigram.

-In October 2011, the number of members reached 100,000.

-In November 2011, Instagram Feed campaigns were launched on Facebook.

-In February 2012, Comment Tracker was released.

-In May 2012, the number of members reached 500,000; in August of the same year, the number of members reached 1,000,000.

-In 2015, Iconosquare reached 10 million registered members and ranked among the top 800 websites in the world.

-In 2015, as the usage of Instagram grew, Statigram also changed its name to Iconosquare and released a beta pro version for professional users while still maintaining a free version for the public.

-In June 2016, Iconosquare became a partner of Instagram.

-In December 2016, the Android application was launched.

-In 2017, Iconosquare launched a Chrome plug-in.

-In April 2017, Iconosquare opened an office in Berlin, Germany.

-On April 19, 2017, the French version of the website was launched.

-In October 2017, Facebook Comment Tracker was released.

-In December 2017, Iconosquare became an official Facebook partner.

-In February 2018, the Instagram auto-posting feature was released.