Japan's April website traffic rankings released! Amazon visits declined

Recently, the authoritative organization TipRanks released the ranking of Japanese website traffic in April. Among the released website rankings, which websites have the largest number of visits and are the "favorites" of Japanese people? Which websites are in industries that Japanese people are most interested in? Which websites have dropped significantly in ranking, and what are the reasons?

Japan’s website visit rankings for April are released, and visits to e-commerce websites have declined!

Looking at the 10 most visited websites in Japan in April , the top five are Google, Youtube, Facebook, Twitter, and Amazon .

If you look closely at the top five Japanese websites, you’ll find that search engines, social media, and e-commerce are all industries that are visited by a large number of Japanese citizens.

But it is worth noting that in the list of the 100 most visited websites in Japan , the top three industries are: e-commerce, streaming services, and travel.

In fact, in the fourth month of 2022 , Japanese citizens' interest in e-commerce, streaming services and the travel industry has remained high . Among the 100 most visited websites, the biggest "winners" mainly come from these three industries .

Although the e-commerce industry is still of interest to the Japanese public, website traffic has declined significantly.

Reasons for the decline in visits to Japanese e-commerce websites

In April , among the top 100 domain names in terms of traffic visits , the websites with the largest traffic losses were related to the e-commerce industry .

Amazon and Rakuten, two websites focused on Japanese e-commerce, saw significant drops in traffic, down 34% and 30 % respectively .

What is the reason for the decline in traffic to Japanese e-commerce websites?

Due to the depreciation of the yen, the import costs of energy and other commodities have increased, and prices have risen, which has brought strong pressure on resource-scarce Japanese companies and households, resulting in a decrease in Japanese consumer spending.

In addition, Japan's social e-commerce has grown strongly over the past year, thanks to the increased penetration of e-commerce in Japan and the popularity of social networks in small cities.

Affected by the epidemic and the Russia-Ukraine war, the global macroeconomic environment is grim. Inflation has led to reduced consumer spending, and the development of e-commerce platforms has also been severely constrained. Sellers must find opportunities to survive the cold winter under such severe circumstances.

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