Sellers must pay attention to personalized websites, which are favored by consumers

Online groceries have flourished during the COVID-19 pandemic, with sellers increasingly leveraging online grocery platforms for delivery or curbside pickup. According to relevant data, online food and beverage sales are expected to grow 60% in 2020. With the closure of restaurants and bars and limited production capacity, Americans are spending more on groceries than ever before.

Due to a combination of these factors, online revenue in the grocery industry remains vibrant, but many current e-commerce platforms are relatively outdated and cumbersome.

Personalization is key to success in e-commerce platforms

Personalized e-commerce is about using rich content to capture consumers’ attention, especially video content, because video can give consumers an immersive feeling, feel the lifelike products, and feel the brand’s creativity, personality and sense of humor.

However, many grocery websites and apps severely lack this feature and do not upload rich content and videos on their online stores. In addition, industry statistics show that more consumers shop online through mobile apps than traditional desktop e-commerce platforms.

Instead of incorporating dynamic content to better engage customers , most retailers fill their e-commerce platforms with basic static content such as images and text, which often only provides simple ingredient and nutritional information.

Opportunities and challenges coexist

While some websites choose to add rich video content, they also face more challenges because videos have more requirements on the website's infrastructure . Compared with simple static content that can be easily cached and loaded, videos require more computing resources to work properly.

When these resources are stretched or insufficient, video content can get stuck in buffering , crash during playback , or simply display an error message to the user instead of loading at all . These types of video glitches can be extremely irritating and disruptive to consumers’ online experiences.

In fact , video brings new performance challenges to mobile commerce platforms , but these problems can be overcome with the right strategy . Therefore, sellers need to pay attention to the fact that they can improve consumers' online shopping experience and achieve better business results by providing more video content to achieve e-commerce personalization .

Personalization

E-commerce

USA