Online groceries have flourished during the COVID-19 pandemic, with sellers increasingly leveraging online grocery platforms for delivery or curbside pickup. According to relevant data, online food and beverage sales are expected to grow 60% in 2020. With the closure of restaurants and bars and limited production capacity, Americans are spending more on groceries than ever before.
Due to a combination of these factors, online revenue in the grocery industry remains vibrant, but many current e-commerce platforms are relatively outdated and cumbersome.
Personalization is key to success in e-commerce platforms
Personalized e-commerce is about using rich content to capture consumers’ attention, especially video content, because video can give consumers an immersive feeling, feel the lifelike products, and feel the brand’s creativity, personality and sense of humor.
However, many grocery websites and apps severely lack this feature and do not upload rich content and videos on their online stores. In addition, industry statistics show that more consumers shop online through mobile apps than traditional desktop e-commerce platforms.
Instead of incorporating dynamic content to better engage customers , most retailers fill their e-commerce platforms with basic static content such as images and text, which often only provides simple ingredient and nutritional information.
Opportunities and challenges coexist
While some websites choose to add rich video content, they also face more challenges because videos have more requirements on the website's infrastructure . Compared with simple static content that can be easily cached and loaded, videos require more computing resources to work properly.
When these resources are stretched or insufficient, video content can get stuck in buffering , crash during playback , or simply display an error message to the user instead of loading at all . These types of video glitches can be extremely irritating and disruptive to consumers’ online experiences.
In fact , video brings new performance challenges to mobile commerce platforms , but these problems can be overcome with the right strategy . Therefore, sellers need to pay attention to the fact that they can improve consumers' online shopping experience and achieve better business results by providing more video content to achieve e-commerce personalization . Personalization E-commerce USA |
<<: With 20 million units sold in one year, another potential hit has emerged!
>>: eBay issued an announcement: German logistics delivery changes will take effect from February 7
On July 31, the opening ceremony of the second ph...
Monreit Technology Co., Ltd. is a cross-border e-c...
Hengtong International is a Hong Kong company regi...
For a long time, 3D printing has set off a huge t...
It is reported that Walmart may release a feature...
As Coupang once again raised the price range of i...
When it comes to the topic of early childhood edu...
Forwardemail is a free, open-source email forwardi...
Spring is coming quietly, and the spring and summ...
Today, Amazon US issued three consecutive announc...
Recently, a large number of sellers were trapped ...
On March 28, Amazon finally brought good news. It...
As an Amazon SPN service provider, Raccoon Logist...
Lingxun Logistics is a Chinese cross-border B2C co...
Amazon's operating wages skyrocketed this yea...