A market worth hundreds of billions! “High-quality men’s” must-have items are popular both at home and abroad

The progress of the times has promoted the improvement of people's quality of life. At the same time, people pay more and more attention to personal cleaning and care. Therefore, such products have a very broad market space at present. Nowadays, not only women, but also men are becoming more and more refined. Electric toothbrushes, cleaning products, nose hair trimmers, razors and other products have begun to occupy an important market share in the men's market .

No matter you are a businessman in a suit and tie, wearing a famous watch, negotiating business, or a sunny and handsome boy wearing AJ shoes , dating and having fun, as long as you have problems such as bad breath and prominent nose hair, your personal image will be greatly lowered. Therefore, paying attention to your own cleaning and care has become a necessary need for many men nowadays.

In addition, in the era of self-media, people use cameras to record and share their lives. Ordinary people or internet celebrities show their exquisite lifestyles in front of the camera, which implicitly guides people to imitate consumption. This also brings unlimited business opportunities for men's care products .

It is understood that there is a foreign trade company that mainly produces hair dryers. Its electrical appliances include hair dryers, shavers, nose hair trimmers, etc. Its products are sold well both at home and abroad. It is understood that products sold to the US market account for 40% of the company's total exports .

According to foreign research data, the personal care product market in many regions has shown a steady growth trend, including hair care appliances, hair removal appliances, oral care appliances, etc. By 2022, the personal care appliance market is expected to reach US$28.007 billion, or approximately RMB 180.645 billion .

Today, the global epidemic is unpredictable, the number of customers visiting hair salons, beauty salons, and body care stores is declining, people's online shopping continues to increase, and online sales of personal care products are still very popular .

Data shows that the European personal care appliance market was valued at US$7.86 trillion in 2020. Compared with Europe, the market for such products in many developing countries such as India, Mexico, South Africa and other countries still has a large room for development, while the personal care market in the Asia-Pacific region is showing a booming development trend.

The "Male Grooming Products Market Report 2020-2026" released by Research and Markets estimates that the men's care market in Asia Pacific will grow at a compound annual growth rate of nearly 7% from 2020 to 2025 .

Consumers also have their own expectations and concerns about this type of personal cleaning and care products, such as product functionality, safety, battery life and appearance design . Sellers can pay more attention to buyers' needs , grasp market trends , and do a good job in product quality control , so as to strive for continued sales in the upcoming Black Friday and Christmas shopping sprees!

Men's cleaning products

Broad market