The cross-border e-commerce circle in 2021 seems like a good show: just after the New Year, a large number of sellers expressed their headache of not being able to recruit Amazon operators. Now in the middle of the year, top selling accounts have been blocked one after another. I really don’t know what kind of plot will be staged at the end of the year?
Amazon's drastic rectification seems to have brought the darkest moment to the cross-border circle . From top sellers to small and medium-sized sellers, having their accounts blocked is like a swarm of locusts passing through a border , leaving no grass behind wherever they go . A large number of sellers are suffering and can only pray that the locusts take a detour .
What should the seller do after the account is blocked?
After several top sellers in Shenzhen were blocked, many small and medium-sized enterprises collapsed one after another due to account blocking.
A Shenzhen company that mainly deals with Amazon has been affected by this "account killing". The company's three major brands cannot be searched on Amazon, and there are no related products on the interface. Therefore, most of the company's business will be affected.
This has also caused some sellers to think deeply about whether they should leave Amazon and strengthen their own websites, or focus on solving problems such as small cards and manipulated reviews, so as to avoid being led by the nose again.
Amazon has supported a group of people, but now, it is also Amazon that is causing a group of people to lose their jobs.
Account closure not only affects the future of sellers, but also the livelihoods of a large number of employees . Because many of the collapsed big sellers have either already laid off employees or are preparing to lay off employees . Some internal employees said that even if they stay, they may face a pay cut . After all, it is not the time for Gaoxin to hire Amazon for operations!
Behind the blocked accounts : some sellers declared bankruptcy, some employees were laid off, hundreds of millions of inventories were piled up, and some sellers were being besieged for debt collection. Those who thought they could make a fortune by relying on Amazon did not expect to be defeated by Amazon now.
Why some big sellers were greatly affected by the account suspension incident, while others remained safe and sound? Sellers need to think deeply about the reasons behind this ...
Seller’s message: Is your account still available?
After multiple accounts were frequently blocked, many sellers said that the first thing they did when they woke up every morning was to check which sellers’ accounts were blocked. Such a frightening life is not easy at all.
Some sellers even said that they would change the greeting when meeting sellers to: "Is your account still available?" How great !
The impact of many Amazon sellers’ accounts being blocked this time is particularly great. In addition to some violations by the sellers themselves, there is also the "adding fuel" of American politicians. The accounts of many local American sellers are safe and sound. Don’t they have any fake orders?
Through this account blocking incident, all cross-border people must be clear that since you have chosen a platform, you should not challenge the platform's bottom line. After all, your "lifeline" is in the hands of the platform, and putting all your eggs in one basket is always risky.
In addition, Amazon sellers must pay attention and operate in compliance with regulations. After all, fair competition is the normal law of market development. If you keep making small moves, you will only hurt yourself in the end!
Amazon account title |
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