What is Webpower

Webpower is an email marketing tool that provides marketing automation, CRM loyalty management and other services.

Function

1. Omnichannel data connectivity

• Standard API data interface, easily access designated data sources of third-party platforms, breaking down channel data barriers;

• Integrate user data, consumption data, behavior data, after-sales data, product data, etc., standardize data formats, synchronize and share online and offline data, and accumulate data assets;

• Identify users across the entire network and locate the same user across multiple channels, making deep data mining and big data analysis possible.

2. Marketing Automation

•Omni-channel user life cycle planning to promote marketing conversion;

• Rating the activity of channels according to users’ opening, clicking, browsing and other behaviors on different channels. The system automatically selects the best channels and sends content to the corresponding target users;

• Based on the marketing schedule, preset trigger conditions such as user behavior, time, events, etc. to automate marketing.

3. Social Marketing

Based on social CRM, we conduct scenario-based fermentation and resonance marketing to ignite brand hot spots. Data feedback continuously enriches the social CRM database and helps with subsequent social scenario marketing. We carry out multi-channel social marketing planning in line with real consumption scenarios; customized development of H5 & small programs, upgrade of O2O interactive experience; WeChat Moments advertising, Facebook traffic diversion, and KOL promotion.

4. CRM Loyalty Management

·User segmentation, establishing user portraits, and personalized marketing strategies;

Track user behavior across all channels and deliver targeted advertising through precise channels to increase user stickiness and repurchase rate.

5. Customized services

Creative design;

·Promotion and traffic diversion;

Website construction and optimization;

Minisite development;

·Member marketing planning.

Development History

-In 2006, we entered China and were the first to introduce the localized service concept.

-In 2008, it became the designated partner of the Anti-Spam Center of the Internet Society of China.

-In 2010, Beijing branch was established and won the titles of “Top Ten Chinese E-commerce Software Companies” and “Top 100 Chinese E-commerce Companies”.

-In 2012, we released the first professional data research and analysis report on the Chinese email marketing market and won the titles of "Best Personalized Email Marketing Service Provider" and "Best Email Marketing Service Agency".

-In 2013, we took the lead in proposing the concept of marketing automation and simultaneously launched intelligent marketing products. Shenzhen branch was established.

-In 2014, Guangzhou Branch was established and won the title of “Top 100 E-commerce Enterprises in China”.

-In 2016, the company passed ISO27001 and ISO9001 certification systems; Chengdu branch was established; and won the silver medal of "Best Big Data Marketing Innovation Award" of Meihua.com and the annual best team award of "Benelux Chamber of Commerce and Industry".

-In 2017, the marketing automation product Journey was fully upgraded; Xi'an branch was established; and won the gold award of "Best Marketing Product Innovation Award" and the bronze award of "Best Interactive Experience Marketing Innovation Award" from Meihua.com.

-In 2018, we launched the "Smart Marketing" system and released a new smart marketing platform.