Cleaning up before Prime Day? Header links of multiple categories removed

Under the iron fist of Amazon's rectification, the words that sellers are most afraid of hearing are still "account blocked" and "link removed". Especially when Prime Day is approaching , sellers have become more sensitive to these words, fearing that they will become the protagonist of the incident if they are not careful. But just recently, some sellers found that the top links of multiple categories on the Amazon platform were removed.

Cleaning up before Prime Day ? Header links of many categories removed

Sellers are used to Amazon's "routine behavior" of blocking accounts and removing products during holidays and promotional days , but every time an incident occurs, it always makes sellers feel shocked. Yesterday, a seller found that the top links of multiple categories on Amazon were removed, which also caused everyone to speculate: Could it be that Amazon is going to do a big cleanup before the big promotion?

According to seller feedback, the links that were removed this time were mostly concentrated in the recently popular baby products, beauty and personal care, pet products, and home health categories. In addition to the top sellers, the links of a few small sellers were also removed.

(Some links have not been restored yet)

For sellers, once a product link is removed, it is fine if it is restored. If it is not restored in time, they will face huge losses. Sellers ranked high on the list will be hit even harder, and in serious cases, all their previous efforts may go to waste.

Links being removed from the shelves happen from time to time, but the removal of a large number of head links still shocked many sellers. The shock also aroused the sellers' curiosity: If it is not a system problem, what specific reason could have caused these head links to be removed?

As for the reason why a large number of top links were removed, some sellers thought that there might be a problem with the system. After all, some links returned to normal after half a day, and Amazon often had such problems in the past. Some sellers also thought that this was a routine operation before Amazon's big promotions, and it was nothing strange. Many sellers also speculated that the links might have been complained about.

After learning that all the top links had been removed, the sellers were trembling with fear, thinking that too many links had been removed this time, and that they were afraid that they would be the next to be affected. They said they were still thinking about boosting sales on the big promotion day, and if Amazon made any big moves again, the follow-up would become unknown.

At present, the links of most products have been restored, but there are still a few products such as home health products that are still unavailable for sale. The specific reason why the top link was removed from the shelves has not been confirmed. As for the follow-up of the matter, it is also worth paying attention to.

Last year, Amazon sellers had dozens of accounts blocked during the National Day and Black Friday holidays. Now, a large number of links have been removed from the shelves, which makes sellers sigh: "We really need to be reminded every time these nodes come."

Regardless of the reason for the link being removed, the trend of sellers becoming compliant and platforms strengthening supervision has become inevitable. The key is for sellers to ensure that they have no problems. If there are problems, there is no way to appeal.

The frequent occurrence of link removal incidents like this one has made sellers more cautious before major promotional events. In addition to worrying about problems with platform products, they are also afraid of vicious competition from their peers.

Vicious competition incidents occur frequently, who will pay the price?

As Amazon Prime Day is approaching , sellers have become more careful in every aspect. However, no matter how careful they are, they cannot avoid vicious competition. Problems such as product infringement and brand abuse continue to occur. Some spoof methods are even the same old tricks, which really give sellers a headache.

At present, sellers are mainly pranked for product infringement, trademark preemptive registration, listing tampering, malicious negative reviews...

Some time ago, many sellers reported that their links were complained about, and the brand was informed of abuse, which seriously affected the sales of the product. The sellers then contacted the relevant personnel and filed a complaint. As for the reason for the complaint, the sellers said that they had not done anything illegal, and there was no infringement, and it was probably a spoof by others.

The seller said that now he could only wait for the result of the appeal, and joked that he had heard from others about such experiences in the past, but now he could tell others about his own experience.

In addition, brand abuse is also a problem that sellers have reported recently. As everyone knows, the main reasons for brand abuse are that the store or associated account has violated regulations, such as fake orders and infringement, and the brand registration has been revoked many times. However, based on seller feedback, some sellers do not have these problems themselves, which makes sellers suspect that someone else is malicious, but this has not been confirmed.

In fact, in the past two years, in addition to the vicious competition among peers, the intervention of unscrupulous third parties has also caused great hidden dangers to sellers. For example, unscrupulous service providers took the opportunity to prank sellers, resulting in multiple sellers' listings being complained and removed from the shelves, and the amount of losses exceeded tens of thousands. There are also unscrupulous service providers who vigorously advertise that they can destroy the other party's listings by low prices, register trademarks, etc., trying to make money through unreasonable and illegal means. The result is predictable, which can only harm others and themselves and suffer the consequences.

It is worth noting that such spoofs by peers are only one of the reasons why sellers encounter various problems. Misjudgment by the platform and negligence of the sellers themselves are also important factors leading to account suspension and infringement. In this regard, sellers must pay attention to every detail and try their best to avoid related problems. For some unavoidable external factors, they should contact professionals in time to find solutions.

Although bad practices in the cross-border e-commerce circle continue despite repeated bans, the overall environment is that the entire industry is still moving towards a healthier, more benign and sustainable development direction. The disruption caused by a few bad people will definitely not be successful. Sellers still need to continuously lay a solid foundation and operate in compliance to increase their ability to resist risks in the competition.

Prime Day

Header Link

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