1 billion visits, in the bonus period: Another platform is open to Chinese sellers

Since the second half of last year, cross-border sellers have accelerated their search for new markets and new platforms. There is an emerging market that many sellers may have noticed, where e-commerce has grown very rapidly in recent years. That place is Latin America. It was reported that SHEIN earned $400 million in Brazil, the largest economy in Latin America.

In fact, Chinese products have always been highly accepted in Latin America due to their low prices, rich varieties, and more modern design styles. Recently, in order to expand the channels for Chinese products to enter Latin America, some local e-commerce platforms have also begun to open up to Chinese sellers.

Chinese products are very popular, Brazilian blogger became famous by teaching people how to shop overseas

" Set the alarm and get up at 4:30 a.m. to buy"

“As soon as the sale started, 15 units were snapped up per second.”

…

This is a scene of a certain brand of domestic mobile phone being sold in Brazil at 5 a.m. through a domestic cross-border e-commerce platform . This is just a microcosm of Latin American people rushing to buy Chinese products.

According to statistics, the total value of China's exports to Brazil in 2021 was US$53.6 billion, an increase of US$18.7 billion compared with the same period in 2020, a year-on-year increase of 53.4%.

In Sao Paulo, Brazil, almost every local is familiar with the commodity distribution center called 25th Street, which houses many high-quality and low-priced "Made-in-China" products. It is a shopping destination for many local middle and lower class consumers, and many people even come here to purchase for resale.

In this process, online shopping, as a more convenient and cheaper way of shopping, will certainly not be missed by the locals. On YouTube, a video blogger has gained 120,000 views simply by teaching how to shop on a domestic cross-border e-commerce platform. On her homepage, we can find that the traffic of her other online shopping teaching videos is good. In addition to the popular one above, many of the other videos have reached five figures, especially when she introduces platforms dominated by Chinese sellers, the traffic is very high.

Latin American people are so enthusiastic about purchasing Chinese products, so what products are most popular among them?

Previously, a Latin American e-commerce platform announced the best-selling products of the year. It shows that masks are one of the most in-demand products, and they are very popular in Brazil, Mexico, Peru, Chile and other places. In addition, electronic products such as electric combs, LED lights, and gaming chairs remain in the top three in sales in Chile and Peru. Kitchenware ranks among the top in sales in Mexico. The sales of potted plants, wallpapers, etc. have surged in Uruguay.

In recent years, the European and American markets have gradually become saturated and competition has intensified. In contrast, the market dividends in Latin America have gradually emerged. In fact, sellers with a keen sense of smell have already made plans. For example, SHEIN was reported to have made $400 million in Brazil. Seeing the successful cases in front, other sellers also want to make plans, but there is still a question: There are so many Latin American countries, which country has the best e-commerce environment and the most development potential?

Latin American e-commerce is advancing rapidly, with Brazil leading the way

As an emerging market, the growth rate of e-commerce in Latin America is astonishing. According to the Blacksip report from the Chamber of E-Commerce, global e-commerce sales reached nearly US$469 billion in 2021, an increase of 16% over 2020. Among them, e-commerce sales in Latin America increased by 37% year-on-year, with sales of nearly US$115 billion.

However, online shopping platforms are not yet popular throughout Latin America, and the focus is still on Brazil, Colombia, Mexico, Argentina, Chile and Peru. Among these countries, Brazil, as the largest economy in Latin America, has a very fast e-commerce development speed and is the leader in the region.

Compared with other Latin American countries, Brazil has fertile soil for the development of e-commerce. First, it is highly urbanized, with urban population accounting for 87% of the total population. Second, Brazil's median age is 32.6 years old, much younger than the four major European economies (Britain, France, Germany and Italy, with an average median age of 40 years old).

A report released by the Brazilian e-commerce data analysis company "Purchase and Trust" shows that in 2021, Brazil's e-commerce sales exceeded 161 billion reais (1 US dollar is approximately 4.8 reais), a year-on-year increase of 27%, a record high. The number of orders increased by 17% to 353 million. It is estimated that Brazil's e-commerce sales will reach a record 174 billion reais this year.

Enthusiastic Brazilians are always unable to resist festivals. Whether it is a traditional festival or a shopping festival, it can always be a reason for them to go shopping. For example, "Brazil Week" (Semana do Brasil) in September and "Black Friday" in November. And online consumption has increased year by year during these festivals. According to a survey by consulting firm Neotrust, Brazil's total e-commerce sales on "Black Friday" last year were 5.419 billion reais (about 6.16 billion yuan), an increase of 5.8% compared with the same period in 2020. On the first day of "Black Friday", the fashion category topped the list, followed by beauty and perfume.

Some people can't help but ask, during the "Black Friday" shopping spree, which online platform do Brazilians like to shop on the most? According to a survey, it is a local e-commerce platform Americanas.

Americanas is Brazilians' favorite, beating Amazon

Last year, the search engine optimization agency ( SEO) conducted a survey among Brazilians to explore their preferences for online shopping platforms and their willingness to spend online during Black Friday. The results were surprising.

Data shows: 17.67% of Brazilians choose Americanas, making it the preferred online shopping destination, while cross-border e-commerce unicorn Amazon ranks third with a selection rate of 11.98%.

It is reported that Americanas, headquartered in Brazil, is the largest e-commerce platform in Latin America. The website now has 49 million active users and 1 billion visits per year. So far, Americanas has been selected as the most memorable e-commerce brand for 7 consecutive times, and has also won the highest award in a public election and was named the most favorite e-commerce platform of Brazilians.

Americanas's hot-selling categories include: 3C electronics, toys, games, kitchen and home furnishings. Compared with other local e-commerce platforms, Americanas has four advantages:

1. Strong influence. As a local company in Latin America with a long history, it has more than 2,000 offline stores and a high brand reputation. Localized operations are more in line with local consumption habits in Latin America.

Second, it is in the bonus period. The cross-border business was only launched in 2019, and the platform is in the rising development period. The brand awareness in China is still very low, which has created a blue ocean opportunity with the right time, place and people.

3. Professional team support. The platform groups all have Chinese communication software and provide high support for cross-border business of Chinese sellers.

4. Applicable to a wide range of sellers. A full-category shopping platform with low entry barriers and low operating difficulty. The platform is currently in the stage of distribution and fine distribution, and a large number of SKUs are needed, so it is applicable to a wide range of sellers.

It is worth mentioning that by joining Americanas, sellers can sell their products on Americanas and Soub, the two largest e-commerce platforms in Latin America.

At 15:00 on April 22 (this Friday), Anjun Logistics, the leader in Latin American cross-border e-commerce logistics, and Americanas will hold the first online investment promotion in China. Sellers who participate in the live broadcast and successfully register will enjoy a limited-time commission discount.

If you are also interested in the Latin American market, or want to join Americanas, please add WeChat: ennews8889 or ennews0601 , or scan the QR code on the poster below to add it.

Latin American e-commerce

Brazilian e-commerce

Americanas