Cross-border e-commerce promotion marathon - practical marketing skills for Ramadan

For e-commerce sellers, whether they are doing business domestically or cross-border, in addition to daily promotions, various festival promotions are important opportunities to increase the number of orders. For cross-border sellers, the most important node to grasp in the near future is the Ramadan promotion. Ramadan is not only a religious festival, but also a shopping carnival season in the e-commerce industry, with the number of orders even comparable to Black Friday and Cyber ​​Monday.

This year's Ramadan promotion is coming soon. How can we seize the opportunities in key markets? This issue will explain the creative marketing skills of Ramadan, and introduce Meta solutions and media planning, so that you can enjoy the Ramadan promotion season!

Creative Marketing Tips for Ramadan

Ramadan is an important time for family gatherings, thanksgiving and celebration. Therefore, the key to designing marketing messages is to show respect for the relevant culture. We have listed five creative points for you to make your creative materials unique to the local area:

Let’s listen to Roger Chang, Creative Strategy Director of Meta’s Creative Shop in Greater China, and learn about the creative techniques of advertising for Ramadan promotions:

Automatic app ads with dynamic ads

Meta's automatic application advertising is a good helper for large-scale marketing. Automatic application advertising not only greatly reduces the number of settings, but the system will automatically optimize the advertising direction, allowing you to understand when the advertising performs best.

Let’s hear from Miao Xu, Business Director of Meta Greater China, on how to use Meta’s solutions to achieve a successful Ramadan promotion :

Effective Media Plan for Ramadan: Timeline

Another key point of Ramadan marketing is to plan early and grasp the rhythm.

•    Two months before the Ramadan sale: This is a great time to build an audience for your brand.

•    One month before Ramadan: The focus here is on increasing purchase intent and encouraging your audience to take action.

•    Peak Ramadan sales: The focus is on driving your audience to complete purchases.

•    After the big sale but before resuming regular marketing, you still have the opportunity to tap into a group of “latecomers” shoppers.

Let’s listen to Alan Chan, Meta’s Director of Client Solutions for Greater China, and plan your Ramadan marketing media plan in advance:

For the full video of the Ramadan promotion seminar and the Ramadan exclusive marketing brochure, copy the following link to your browser to watch the replay now:

https://reachtheworldonfacebook.com/mega-sales-day/ramadan?utm_source__c=Enec&utm_medium__c=Wechat_OA_the_No.2_article&utm_campaign__c=MSD_02_Bamboo

Ramadan

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