Upgrading! Germany may become the new leader of European e-commerce

In 2021 , Germany, the United Kingdom, France and Italy accounted for 60% of total European e-commerce sales . Although the development of British e-commerce has encountered many restrictions after Brexit , it is still the leader of the European e-commerce market. Germany is expected to replace this position in 2025.

E-commerce in Europe has been growing steadily over the past few years, and the coronavirus outbreak has accelerated its development . According to recent data released by Statista , online sales account for an increasing share of total retail sales on the European continent.

In 2021, the share of online retail in Central and Western Europe reached 19% , an increase of 6% compared with 2019 before the epidemic , with the United Kingdom, Germany, France and Italy accounting for the majority of the total.

In 2020, the UK's e-commerce sales accounted for 21% of Europe , followed by Germany ( 19% ), France ( 13% ), and Italy ( 6%). The overall development of e-commerce has also driven the markets of other small European countries, such as the Netherlands and Belgium. E-commerce sales are growing, and the overall situation of European e-commerce is expected to remain stable in the next few years.

According to Statista , the three major e-commerce markets of the United Kingdom, Germany and France are expected to stagnate or decline by 1 to 3 percentage points by 2025, while smaller countries will catch up accordingly.

With the impact of Brexit and the development of the e-commerce market, Germany may overtake the UK and become the new leader in the European e-commerce market. It is expected that in 2025 , Germany will take the lead in e-commerce, accounting for 19% of the total e-commerce sales in Europe , while the UK will drop to 18%, and France will follow closely, with a share of 12%.

With the overall development of the e-commerce market, it is expected that the total sales of European e-commerce will double by 2025. The total sales in 2020 will be approximately 492 billion euros , and may exceed 1 trillion euros by 2025.

E-commerce consumption habits have already been formed in Europe, and the e-commerce market will be relatively stable in the future. Sellers should also pay more attention to local trends.

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