Analysis of hot selling product trends in Brazil: sales of books and electronic products increase

Mastercard Spending   After comparing and investigating all forms of physical payment and online sales retail sales, Pulse found that Brazil's e-commerce sales increased by 39.4% in October 2021 compared to October 2019 before the epidemic.

Among them, sales growth of books and electronic products was the most obvious, with an increase of 82.9% and 78.2% respectively , while the furniture category also increased by 36.4%.

However , e-commerce sales fell by 24.9% in October 2021 compared to October 2020. According to analysis, the reason for the decline in sales is that the popularization of vaccines in the second half of 2021 has eased the epidemic. Many people have begun to go out of their homes to work and go to school, so consumers have also paid more attention to physical stores, driving sales of physical retail.

Based on the analysis of AliExpress 's sales data in Brazil in 2020 and 2021, we can see the relevant changes in the country's online shopping habits in these two years.

By the end of 2020, home comfort products such as decorations and garden care products on AliExpress had the largest sales growth. In addition, because students and white-collar workers were isolated at home, connected electronic products such as microphones and webcams also saw a significant increase. Camera sales increased by more than 18,000% last year.

In the just-concluded 2021, analysis pointed out that the sales of electronic products and accessories continued to expand, and the sales of well-known brand smartphones and Bluetooth headsets also increased. Health-related products, such as air humidifiers, water bottles, and smart watches that detect physical activity, are also the best-selling products of the year.

On the other hand, Brazilians who were vaccinated in 2021 have returned to social life, which has greatly increased the sales of beauty-related products such as false eyelashes. Sunglasses and other outdoor and travel products have also been favored by many Brazilian consumers on AliExpress.

Under the background of the epidemic, consumers' consumption habits have changed greatly, and the proportion of online shopping has greatly increased. Although the epidemic has eased, the number of consumers shopping in physical stores has gradually increased, but the repeated epidemics and the formation of habits still leave a lot of room for growth in online retail.

Therefore, sellers do not need to worry too much about the fluctuations in online sales. As long as they do a good job in product selection and sales services, they can lay a solid foundation for sales growth in the new year.

Brazil

books

Electronics