Recently , Deloitte released the 2021 "Technology Empowers Asia-Pacific Digital Trade" report, interpreting the future development trend of cross-border e-commerce through "big data + hot market analysis". WorldFirst got the freshly released report as soon as possible. Next, we will sort out the key points for you ~ full of dry goods, please read on slowly~

Global Shopping

Overseas consumer demand is strong

According to data from the United Nations, global merchandise trade exceeded $5.6 trillion in the third quarter of 2021, a record high. Among them, cross-border e-commerce has taken off. According to statistics from the General Administration of Customs of China: China's cross-border e-commerce imports and exports increased by 20% in the first three quarters of this year; and last year its scale reached 1.7 trillion yuan, of which exports accounted for two-thirds, an increase of 40%.

On the consumer side, the demand for “overseas shopping” is strong, and cross-border e-commerce remains popular. The future trends are as follows:

The normalization of epidemic prevention has made consumers pay more attention to health and safety, and they tend to relieve strong consumer demand through e-commerce channels. The massive range of choices, cost-effective products, and simple shopping processes of e-commerce have deepened consumers' preference for online shopping.

Since the prospects for liberalizing cross-border travel in the short term are not optimistic, higher-quality global shopping is expected to become a new consumer lifestyle.

In the post-epidemic era, consumer confidence will gradually recover with the economic recovery, and the established digital habits will be difficult to reverse, which will bring booming opportunities to digital consumption-related fields.

Asia-Pacific's "micro-multinational enterprises" are full of vitality

RECP has a promising future

Deloitte report predicts : In the next three years, Asia's "micro multinational enterprises" will usher in their own key leap. Dear cross-border e-commerce sellers, are you the ones I'm talking about?

What are “micro multinational enterprises”?

According to Deloitte's survey of more than 600 cross-border e-commerce companies in Asia-Pacific countries , 85% of cross-border e-commerce companies are small and micro enterprises with less than 100 employees, or even only one or two people, but they can do business in more than three overseas markets. 3C, home furnishings, beauty products, clothing, etc. are their hot-selling products exported to the world. The European and American markets are the mainstream markets for them to bring goods today, but Southeast Asia is recognized by them as the fastest-growing market of tomorrow.

According to the "RCEP Digital Trade Cross-border Payment Service Index" jointly launched by Zhejiang University and Ant Research Institute , if the payment activity is measured by the number of payments, it is far ahead of the growth in the number of sellers and the growth in transaction amounts. This shows that our cross-border e-commerce sellers are gradually showing a trend of order fragmentation and small orders, which also confirms the rise of our Asian cross-border e-commerce sellers.

Asia-Pacific markets have different focuses

The future of independent stations is eye-catching

Since our cross-border e-commerce has a strong momentum of development, which platforms do you sell goods on? North America and Europe are the largest import and export destinations for cross-border e-commerce in mature markets in the Asia-Pacific region, so Amazon and eBay are more popular; the Southeast Asian market ranks among the top three sales markets in Asia-Pacific countries.

Don't put all your eggs in one basket , this is everyone's business philosophy.

(Mature markets’ favorite third-party platform)

(The most popular third-party platform in developing markets)

It is worth mentioning that there has been a significant change since this year: 30% of companies have built their own independent foreign trade websites, and 70% of companies also hope to build their own independent stations (independent websites). Compared with the previous reliance on e-commerce platforms, the rise of self-built independent stations is a sign of the awakening of cross-border e-commerce sellers' independent brand awareness . It not only avoids the "entry fee" of third-party e-commerce platforms and avoids being restricted by the rules of large platforms, but also allows them to face consumers more directly, making "fans" more loyal to the brand, giving them more initiative in subsequent promotion and acquisition, and making digital trade data safer.

(Intention to establish independent sites in mature markets)

( Intention to establish independent sites in developing markets )

The key sales areas and advantages of the Asian market are also different.

The top three cross-border sales sectors in each country :

Advantages of cross-border e-commerce in Asia-Pacific countries:

Singapore is an international financial and shipping center connecting Southeast Asia

China's platform development leads cross-border trade

South Korea's strategy promotes the development of cross-border e-commerce advantages

Japan's powerful logistics technology protects cross-border trade

Malaysia's continued digital penetration promotes cross-border trade growth

Indonesia's demographic dividend continues to release market potential

Philippines' electronic payment rate constrains online trade

After reading this , Xiao Wan knows that seller friends who are eager to learn and study want to know more specific information. They can go to the Wanlihui practical information section to download the full information!

You can sell the goods and get the money back.

Digital technology facilitates cross-border payment collection

Digital technology helps cross-border payments to be collected with zero threshold, low cost and high efficiency.

The report shows that among the cross-border e-commerce sellers in China, Japan and South Korea, the fastest growing cross-border payment tool WorldFirst accounts for more than 40%. It can be seen that in the business treasure box of our cross-border e-commerce sellers, WorldFirst is also a great help, haha~

（ Most popular electronic payment platform ）

Compared with the past, when the overall payment cycle took at least 1-2 months, WorldFirst can not only receive the funds in as fast as 1 minute , helping our cross-border e-commerce sellers to relieve the pressure of capital turnover ; it can also pay 1688 Cross-border Treasure with one click , making it convenient for everyone to purchase on 1688~

"In the digital age, technology has given small and micro businesses the opportunity to grow into micro multinationals, allowing them to join the global digital trade train with zero barriers to entry, and even sit at the same table with those multinational giants!"

Fan Jian, head of WorldFirst China, said frankly: "We provide a variety of services such as online merchant loans and US dollar loans to cross-border merchants who are busy with the Christmas peak season promotion. In the annual battle that they value most, we use the power of technology to help them 'grab chips' and alleviate their financial pressure caused by the concentrated outbreak of demand for stocking and shipping. Soon, with the entry into force of the RCEP agreement next year, China's micro-multinational enterprises will usher in a greater outlet."

In the process of going overseas, we are well aware that all cross-border e-commerce sellers need more policy and technical support to help everyone to make cross-border "collection, payment and redemption" faster, more convenient and safer . Sellers who want to learn more can click "Read the original text" below and go to the Wanlihui Practical Information section to receive free massive practical information ~

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