Whether at home or abroad, wig products are favored by some consumers. According to Statista's forecast, the global wig and hair extension market will reach US$6.63 billion in 2021 and US$13.28 billion in 2026.
In foreign markets, the countries with the largest wig sales are the United States, the United Kingdom, France and South Africa. In recent years, the wig economy in these countries has grown at a high speed of 300%. Among them, the world's largest wig consumer market is North America, which consumes 62% of the global wig product market.
In Europe and the United States, as a kind of decoration, the users are generally those who like to pursue fashion and individuality. When holding a party, attending a dinner, attending certain press conferences, etc., wigs have become fashionable decorations.
According to statistics from the World Hair Products Network, as the base of the global processing and manufacturing industry, China's wig exports account for more than 70% of the global supply.
It can be said that wigs are also one of the categories that many sellers pay attention to. In addition to wigs, the sales of products such as headbands, small clips, wig stands, and care solutions that are used with wigs will also be boosted.
For example, a headband is an adjustable strap that can securely hold wigs and scarves on the head without the need for clips or combs. Search for "headband (WIG GRIP APPARATUS)" on Amazon US and many of the products that pop up have thousands of reviews.
However, it should be noted that there are also many infringement minefields in the field of wig products. Recently, NG Imports, a wig headband brand, commissioned the law firm Keener & Associates, PC to file an infringement lawsuit, with the case number 21-cv-6021.
According to the United States Patent and Trademark Office, NG Imports currently has three registered patents, with patent numbers D873493, 10881159 and 10945477.
In addition, NG Imports' registered trademarks include WIGRIP COMFORT BAND, THE ORIGINAL WIGRIP COMFORT BAND, TOPGRIP and GRIPCAP. These are the areas that sellers need to avoid.
In short, if your account is frozen due to infringement, the loss will outweigh the gain. Sellers must carefully select goods, pay attention to infringement risks, and avoid pitfalls. Infringement wig |
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