Product selection: Moscow coffee is in the greatest demand! Instant coffee is the best seller!

Product selection: Moscow coffee is in the greatest demand! Instant coffee is the best seller!

On the occasion of International Coffee Day on October 1, SberMarket, a food delivery service platform in the Russian Federation, analyzed the Russian coffee market and its demand, as well as how people's preferences are changing.

 

In September this year , when SberMarket conducted a survey on the Russian market , 64% of respondents said they often drank coffee , 54% said they often drank tea, and 27% liked to drink lemonade and other beverages.

 

Among coffee lovers, most said they regularly drink instant coffee ( 46%) and hand-ground coffee ( 39%) , while 5% of Russians prefer capsule coffee.

 

According to the latest data from SberMarket, in September 2021, instant coffee had the best sales , accounting for 4% of the total sales of all commodities in September 2021 ; coffee beans ranked second, accounting for 2% of the total sales ; hand - ground coffee ranked third ( 1.4%) , and three-in-one coffee and capsule coffee ranked fourth and fifth respectively.

 

Coffee sales fell 1% in September 2021 compared to September 2020. Instant coffee also saw a 1.2% decrease in purchase frequency , while coffee beans saw a 1.5% decrease in purchase frequency year-over- year .

 

However , sales of coffee machines increased 3.55 times year-on-year , which may be due to the increase in demand for coffee machines in the office as employees began to return to work . In addition , according to a survey by SberMarket and Research Me , 17% of Russians said they were less likely to buy tea and coffee by ordering takeout .

 

At the same time, the survey also found that Muscovites buy coffee more frequently than in other regions , with the capital accounting for 22% of the total number of orders from all over the Russian Federation . In second place is St. Petersburg (8%) , Novosibirsk, Krasnodar, Yekaterinburg , Samara and Rostov-on-Don each accounting for 4% of total coffee sales ; Tyumen, Volgograd and Krasnoyarsk each account for 3% of total coffee sales .

 

Curiously, the largest cities such as Perm , Yuzhno-Sakhalinsk , Petropavlovsk-Kamchatsky and Anadyr have the least demand for coffee, with the category accounting for less than 1% of sales in these cities.

Independent website

Product Selection

Cross-border e-commerce market

<<:  Raised $50 million! Outdoor home furnishing brand Outer continues to grow

>>:  Youth products are selling well, and the elderly have become an important purchasing group!

Recommend

What is Onion Global? Onion Global Review, Features

Onion Global was founded in 2015. In just 4 years,...

European online shopping trend warning: Fashion category is the most popular

It is reported that the research organization Aft...

What is AMZFinder

AMZFinder is a powerful review management tool fo...

0 yuan for receiving goods and rebate! Is the freight forwarder crazy?

At the beginning of 2023, the freight forwarding ...

What is Kuake Planet? Kuake Planet Review, Features

Kuake Planet is a company that specializes in pro...

What is CCBill? CCBill Review, Features

CCBill is a global financial technology company d...

What is Xinjingquan Logistics? Xinjingquan Logistics Review, Features

Xinjingquan Logistics (Beijing Xinjingquan Express...

What is KOL Direct Hiring? KOL Direct Hiring Review, Features

KOL Direct Hiring is a brand of Magellan Media Tec...

What is Webinterpret & Webinterpret Review

Webinterpret is the world's leading cross-bor...