TikTok launches new features and its e-commerce business continues to grow!

TikTok is currently expanding its investment in e-commerce and recently announced that TikTok Shopping will include new brand partners including Square, Ecwid and PrestaShop, and Wix, SHOPLINE, OpenCart and BASE will also be launched in the near future. At the same time, it has also launched a more comprehensive solution for TikTok business, including advertising products and the TikTok Shopping API to be launched later this year.

According to TechCrunch, TikTok has previously cooperated with Shopify and started pilot projects in the United States, the United Kingdom, and Canada to develop TikTok Shopping business.

The deal allows Shopify merchants with TikTok For Business accounts to add a shopping tag to their TikTok profiles and sync their product catalogs to the app to create small storefronts. This helps guide consumers to online stores and makes it easier for consumers to discover good products and place orders through TikTok.

Unlike TikTok stores in Indonesia and the UK, TikTok Shopping is only responsible for front-end traffic, product synchronization, and traffic data tracking. The back-end e-commerce links such as payment, product management, and logistics delivery are all handled by partners such as Shopify, Square, and Ecwid. This cooperation method is somewhat similar to the early cooperation between Douyin and Taobao Alliance in China.

TikTok pointed out that the use of video tagging can effectively increase the exposure of videos and make it easier for users to search for the types of videos they want to watch. For example, the #TikTokMadeMeBuyIt tag has been viewed 4.6 billion times and is still rising. TikTok believes that videos can stimulate users' desire to buy and speed up the promotion of products.

Later this year, TikTok will also launch the TikTok Shopping API, which will allow businesses to integrate their product catalogs directly into TikTok and ultimately incorporate those products into their creative content.

With product links, brands can highlight one or more products directly from TikTok’s video content and then link users to the product detail page on their own website. This is a feature that was first launched with the TikTok shopping pilot. This feature not only simplifies the operation of sellers, but also makes it as convenient as possible for buyers to purchase, which is also very helpful in increasing product sales.

TikTok is now also launching three new advertising products for its e-commerce business, including Collection Ads, Dynamic Display Ads (DSA), and In-feed Ads.

Collection Ads is a new ad product that allows businesses to add product cards to their TikTok videos. Each card can show a different product for sale, and when users click it, they will be taken to an instant gallery page where they can browse and make a purchase. This type of ad can be used to drive traffic to a business's website, especially for limited-time specials, seasonal sales, and recent releases.

Dynamic display ads allow brands to promote thousands (or even millions) of product SKUs through personalized video ads. DSAs will generate video ads targeted to specific audiences based on their interests and commerce activities (such as adding items to a shopping cart or viewing a product). TikTok has created a set of DSA templates that follow the platform's creative principles and provide creative clips with music and text overlays.

In-feed video ads offer lead generation, giving brands an easy way to collect information from TikTok users through an online form. These ads are best suited for businesses with longer sales cycles, such as audio and education. It also works with Zapier and LeadsBridge to automatically connect brands’ CRMs to TikTok for lead generation campaigns.

According to statistics, 150 countries around the world are using Tik Tok, which ranks first in the global download software ranking. Official data shows that the number of global download users is as high as 3.5 billion. A large amount of traffic will inevitably form potential purchasing power, and also provide excellent opportunities for Chinese export sellers. It is estimated that short videos will be mainstream in the next few years, and it will also bring a new bonus period for cross-border e-commerce.

TikTok

E-commerce